With the help of Google Trends we are publishing the top 10 searched for phrases (minus the sexy stuff of course) by South Africans on Google over the previous seven days.
Last week saw the release of the iPad Mini as well as Windows 8. Guess which brand caught more shine amongst South Africans!
Last of brands making the listing of fast rising searches last week including Gumtree, PSL, ABSA, BA, Dischem, Incredible Connection (thanks to the iPad Mini?), Mango and Netbank (Nedbank?).
Fast rising searches
| ipad mini | +550% |
| windows 8 | +130% |
| gumtree johannesburg | +90% |
| psl | +80% |
| www.absa.co.za | +50% |
| british airways | +40% |
| dischem | +40% |
| incredible connection | +40% |
| mango airlines | +40% |
| netbank | +40% |
Top 10 search terms
1. facebook
2. login facebook
3. youtube
4. google
5. gumtree
6. gmail
7. weather
8. fnb
9. news
10. yahoo
11. absa
12. mail
13. games
14. game
15. love
16. standard bank
17. music
18. news24
19. maps
20. www.facebook.com
21. nedbank
22. yahoo mail
23. sars
24. twitter
25. whatsapp
(For past data click here)
* Google Trends is intended for general analysis of volume patterns.
* When you see Breakout listed instead of an actual percentage, it means that the search term has experienced a change in growth greater than 5000%.
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I think Alan has a fair point there. Users have a tendency to search for services they intend to use instead of going directly to the url.
Hi Tim, Alan – thanks for your feedback. You are right of course. The list reflects (again minus the sexy stuff) what services South Africans are using on the Internet. And what brands! I think the list is very revealing ion terms of what we are doing online (social media, banking towards the end of the month, looking at classifieds etc) and what brands play an important role in our online activities.
That said I’ll experiment a little to see how viable it is to come up with a list that strips out logins etc (which of course also shows the limits of Internet literacy amongst South Africa’s netizens).