Brands & Branding for Good conference
The Encyclopaedia of Brands & Branding in South Africa is to host a new conference to focus on brands and their relationship with consumers who are becoming more and more concerned with social and environmental issues. The Brands & Branding for Good conference takes place on 20th/21st October at the Gallagher Convention Centre in Midrand.
Explained publisher and organiser, Ken Preston: “Branding is at the heart of the sustainability debate because it is the interface between the forces of production and consumption and, global economic downturn or not, consumers are influenced by social and environmental branding issues. Furthermore, there is no doubt that responsible brands are more attractive to consumers, and are able to build more comfortable relationships with regulators, local communities, investors and the media.”
For more information contact Lynn at 011 442 2366