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Hermaneutics – Herman Manson
End of 140 BBDO

EXCLUSIVE: BBDO folds CT agency into main op

  •   Mar 7, 2018
  •   0

by Herman Manson (@marklives) BBDO South Africa has folded its Cape Town agency, 140 BBDO, into its primary agency, Net#work BBDO, in Johannesburg. Net#work BBDO will now operate on the one-agency-two-offices model, with Cape Town taking on an operations and services role, and creative and strategy sitting in Jozi.

Pod structure

The entire agency has been moving towards a pod structure, where full-service pods are built around a primary client but which then also service several smaller clients (as VML South Africa is doing). The Cape Town office essentially becomes an operations pod, losing its executive creative director and managing director. Mike Schalit, founder and CCO at BBDO SA and Africa, however, remains based in Cape Town and managing the CSI pod within BDDO’s SA network.

Boniswa Pezisa

Boniswa Pezisa, BBDO South Africa group CEO.

According to Boniswa Pezisa, BBDO South Africa group CEO, the Cape Town office retains 24 staff members, down from 34 before the restructuring took place. The 140 BBDO brand will also be phased out.

Most agencies are restructuring as a way to more effectively deliver on client needs and BBDO is no different, says Pezisa. She declined to comment on whether processes at Distell — which is widely believed to be consolidating the number of agencies it works with — have played a role in the decision to fold Cape Town into the main agency. Distell has been an anchor client of 140 BBDO.

Pan-African

The group remains focused on building a strong pan-African agency, says Pezisa, with closer association between various offices.

In late 2017, Y&R South Africa shut down its Cape Town office before the entire operation was finally incorporated into VML SA earlier this year. In Jozi, The Jupiter Drawing Room (Johannesburg) also closed its doors last year.

 

Herman Manson 2017Herman Manson (@marklives) is the founder and editor of MarkLives.com.

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Columns

  • #AgencyFocus – Sabrina Forbes
    #AgencyFocus – Sabrina Forbes
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    #Campaigns – MarkLives
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    #Immersion – Moonga Mkandawire
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    #Marketers – MarkLives
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    Adnalysis – Bogosi Motshegwa
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    Agency Leaders – Most Admired Poll
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    Agency Life – TJ Njozela
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    Back2Basics – Mark Eardley
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    Big Q – MarkLives Panel
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    Big Reads on MarkLives
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    Brand Culture – DK Badenhorst
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    Brands & Branding – Affinity Publishing
  • By Invitation Only – Motive
    By Invitation Only – Motive
  • Circulation Data – ABC Analysis
    Circulation Data – ABC Analysis
  • Clicks 'n Tricks – Charlie Stewart
    Clicks 'n Tricks – Charlie Stewart
  • Dear Radio – Paulo Dias
    Dear Radio – Paulo Dias
  • Fair Exchange – Erna George
    Fair Exchange – Erna George
  • FastForward – Marguerite Coetzee
    FastForward – Marguerite Coetzee
  • Gestalt – Leeya Hendricks
    Gestalt – Leeya Hendricks
  • Headspace – Tenielle Maris
    Headspace – Tenielle Maris
  • Hermaneutics – Herman Manson
    Hermaneutics – Herman Manson
  • Market Research Wrap – MarkLives
    Market Research Wrap – MarkLives
  • Masterclass Notes – Johanna McDowell
    Masterclass Notes – Johanna McDowell
  • Media Design – Shane de Lange
    Media Design – Shane de Lange
  • Media Redefined – Martin MacGregor
    Media Redefined – Martin MacGregor
  • Only Connect – Bradley Elliott
    Only Connect – Bradley Elliott
  • South African TV Ratings
    South African TV Ratings
  • The CX-Files – Julia Ahlfeldt
    The CX-Files – Julia Ahlfeldt
  • The Interlocker — We cover comms
    The Interlocker — We cover comms
  • The Martini Shot – Bobby Amm
    The Martini Shot – Bobby Amm
  • The Power Report – Megan Power
    The Power Report – Megan Power
  • The Suit – Jason Harrison
    The Suit – Jason Harrison
  • Thinking B2B – Warren Moss
    Thinking B2B – Warren Moss
  • Young, Gifted & Killing It – Veli Ngubane
    Young, Gifted & Killing It – Veli Ngubane
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