by MarkLives (@marklives) The 63rd Cannes Lions International Festival of Creativity concluded on Saturday, 25 June 2016, with a final awards ceremony to announce the winners of the Film, Film Craft, Titanium and Integrated Lions, alongside this year’s remaining special awards. The Entertainment Lions were awarded the night before.
Controversially, Agency of the Year was given to AlmapBBDO Sao Paulo — the same agency behind a sexist scam ad that won a Bronze Lion earlier in the week; the agency was forced to return the award. Grey New York came second and INGO, Stockholm third.
Film
Film received 2,801 entries and 70 Lions were awarded. The Grand Prix went to Shoplifters for Harvey Nichols by adam&eveDDB, which utilised security camera footage to promote a rewards card for the luxury retailer.
Film Craft
From 2,317 entries received in Film Craft, 71 Lions were presented, including a Grand Prix to Under Armour Phelps for Under Armour by Droga5.
Titanium
In Titanium 254 entries resulted in 5 Lions with a Grand Prix to #OptOutside for REI by Venables Bell & Partners, which also claimed the Cyber Grand Prix earlier in the week.
Integrated
Integrated received 278 entries and 13 Lions were awarded. The Grand Prix went to House of Cards FU 2016 for Netflix by BBH New York.
Other awards
During the ceremony, Marcello Serpa was honoured as this year’s Lion of St. Mark in recognition of his outstanding contribution to the industry. Blake Mycoskie founder and leader of ethical shoe brand TOMS received the LionHeart Award for his socially responsible business model. And Samsung Electronics was named Creative Marketer of the Year for their commitment to customer-focused, creative communications work. The Grand Prix for Good was won by Malak and the Boat for UNICEF by 180LA, Santa Monica.
Independent Agency of the Year went to Droga5, New York. Second place to Jung von Matt and third to Wieden+Kennedy, Portland.
The Palme d’Or, given to the most awarded production company, was presented to Tool, USA. Epoch Films, USA came second and Stink, United Kingdom third.
The Network of the Year award was presented to Ogilvy & Mather. Second to BBDO and third to Y&R.
Also awarded was the Holding Company of the Year, which went to WPP. Second to Omnicom and third to Interpublic.
Entertainment Lions
The Entertainment Lions (awarded on Friday 24 June) were narrowed down from 1843 entries to 61 winners with “The Displaced” for The New York Times, NYT VR app, resoundingly claiming the Grand Prix.
The new Entertainment Lions for Music, recognising original production, promotion or distribution of music for brands and creativity where music is at the core, saw 636 entries, 32 Lions and a dual Grands Prix. The first went to the “Formation” music video by Prettybird for Beyoncé and was selected for its creative bravery to challenge social issues through popular culture.
A second Grand Prix was awarded to “Home for Christmas” a branded short film with an original composition for Edeka Zentrale & Co by JUNG von MATT.
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