Vodacom leaves Ireland/Davenport for Ogilvy
by MarkLives (@marklives) Vodacom will be consolidating its advertising and communication portfolios into one agency group, moving its above-the-line account from Ireland/Davenport to join its digital and retail portfolios at Ogilvy & Mather South Africa.
“Decisions such as these are never taken lightly, and while Ireland/Davenport has delivered exceptional communications over the past three years that have served the brand incredibly well, we understand the commercial reasons and needs that have led to this decision,” says Ireland/Davenport MD, Sue Napier.
“We are incredibly proud of the work we have produced on Vodacom, both from a creative and an effectiveness perspective.”
Napier adds that, while “the end of the Vodacom tenure is a loss to the agency, management is intent on mitigating the effects on both its general operations and with respect to staff.”
Ireland/Davenport won the Vodacom account from Draftfcb SA (now FCB SA) in 2013.
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