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Circulation Data – ABC Analysis

ABC Newspaper Round-up Q2 2014: Depressing doesn’t even describe it

  •   13 Aug 2014
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Extracts from the ABC Q2 2014 presentation released today, Wednesday, 13 August 2014, show a significant decline in weekly and weekend newspaper sales.

The ABC goes so far as to note that even the depressing circulation stats for daily newspapers isn’t a true indication of the severity of the problem facing newspapers. While circulation has dropped 4.7% major newspapers titles still claim ‘growth’ by adding copies in under the “distribution below 50%” of the cover price category. This component is now 5 times larger than PMIE distribution, which, as the ABC notes, is concerning.

In the weekly category circulation figures has dropped by a further 4.1% on Q1 while  Afrikaans tiles are generally declining twice as fast over the period.

Graphs, analysis and data courtesy of the ABC.

Four-year total newspaper circulation trend by quarter

abcnews1

Total Newspaper circulation decreased by 175,000 compared to the previous quarter.

4 Year category trend by quarter: daily newspapers

abcnews2

Circulation has declined annually by 4.2% since 2010, equivalent to  271,000 copies. However, Q2 declined 4.7%, compared to Q1.

Titles showing largest growth: daily newspapers

No Publication name TOTAL CIRCULATION Corresponding previous period Variance — prior year Previous quarter Variance — previous quarter
1 Daily Dispatch 26 915 25 956 3,69% 30 199 -10,87%
2 The Herald 22 987 22 255 3,29% 23 605 -2,62%

Titles showing largest decline: daily newspapers

No Publication name TOTAL CIRCULATION Corresponding previous period Variance — prior year Previous quarter Variance — previous quarter
1 Cape Argus 29 170 32 297 -12,39% 30 319 -3,79%
2 Cape Times 31 784 35 396 -10,20% 33 986 -6,48%
3 Son (Daily) 84 726 91 735 -7,64% 84 870 -0,17%

4 Year trend analysis by language: daily newspapers

abcnews3

English titles have declined by 3.9% annually (182, 000 copies) over the period. Afrikaans titles have declined by 7.1% annually (95,000 copies) over the period. Vernacular titles have increased by 1.4% (6,000 copies) over the period.

Four-year category trend by quarter: weekly newspapers

abcnews4

Weekly newspapers reflect an erratic performance. Q2, however, declined by a further 35,000 copies compared to Q1.

Four-year category trend by quarter: weekend newspapers

abcnews5

Circulation has declined annually by 5.6% (542,000 copies) over the period. Q2 declined by 4.1% (74,000 copies) compared to Q1.

4 Year trend analysis by language: weekend newspapers

abcnews6

English titles have declined annually by 5.6% (391,000 copies) over the period. Afrikaans titles have declined annually by 8.9% (223,000 copies) over the period. Vernacular titles have grown annually by 11.5% (71,000 copies) over the period.

Four-year category trend by quarter: local newspapers

abcnews7

Local Newspapers have declined by 3.2% (68,000 copies) over the period. Q2 declined by 5.2% (23,000 copies) compared to Q1.

Four-year category trend by quarter: free newspapers

abcnews8

Distribution has increased annually by 6.1% (1,339,000 copies) over the period. Q2 remained static compared to Q1.

Graphs, analysis and data courtesy of the ABC.

ABC: The biggest circulating consumer magazines in South Africa
ABC: The biggest circulating newspapers in South Africa
ABC Magazine Round-up: Even the good news is bad news
ABC Newspaper Round-up: Depressing doesn’t even describe it

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