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The International Festival of Creativity, Cannes Lions, has held the first of its four awards nights, announcing this year’s winners in the Creative Effectiveness, Direct, Promo & Activation and PR categories. Here are the Grand Prix winners.

McCann Melbourne took the Grand Prix for ‘Guilt Trips’ created for V/Line.

adam&eveDDB were presented with the Grand Prix  for their entry for Harvey Nichols, ‘Sorry I Spent it on Myself’.

OgilvyOne London received a Grand Prix for their entry for British Airways, ‘Magic of Flying’.

The Creative Artists Agency, Los Angeles and Edelman New York jointly collected the Grand Prix trophy for their campaign for Chipotle Mexican Grill, ‘The Scarecrow’.

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