Extracts from the ABC Q1 2014 presentation released today, Wednesday, 14 May 2014, show a continued decline in consumer magazine sales. In addition, there were more closures than new entrants into the market; total magazines increased by 0.5% (97 000 copies) over the previous quarter; and consumer magazines decreased by 0.4% (24 000 copies) over the previous quarter.
Graphs, analysis and data courtesy of the ABC.
Four-year magazine circulation by quarter
Total magazines have increased by 0.5% (97 000 copies) over the previous quarter. Consumer magazines have decreased by 0.4% (24 000 copies) over the previous quarter.
Four-year category trend by quarter: consumer magazines
Circulation has declined annually by 1.7% (468 000 copies) over the period, although the decline has slowed in Q1, compared to the previous six quarters.
Four-year category trend by quarter: consumer magazines — home
Circulation has remained static over the period. Q1, however, has increased by 20 000 copies, compared to Q4.
Four-year category trend by quarter: consumer magazines — sport and hobby
Circulation has declined annually by 3.3% (66 000 copies) over the period. Q1 has remained static, compared to Q4.
Four-year category trend by quarter: consumer magazines — travel
Circulation has increased annually by 22.7% (259 000 copies) over the period, fluctuating considerably as a result of biennial reporting titles. Q1 has increased by 19 000 copies, compared to Q4.
Four-year category trend by quarter: consumer magazines — woman’s general
Circulation has declined by 3.4% annually (237 000 copies) over the period. Q1 has decreased by 48 000 copies, compared to Q4, mainly the result of a discontinued title.
4 Year Category Trend by Quarter: Custom Magazines
Circulation increased annually by 2% (918,000 copies) over the period. Q1 increased by 204,000 copies compared to Q4.
Four-year category trend by quarter: consumer magazines — free magazines
Circulation has declined annually by 16.9% over the period. Q1 has decreased by 10% (60 000 copies), compared to Q4.
Graphs, analysis and data courtesy of the ABC.
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