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 canneslions

The Creative Effectiveness, Direct, PR and Promo & Activation Lions category winners have been announced at the annual Cannes Lions International Festival of Creativity.

McCann Melbourne, Australia, took both the PR and Direct Grands Prix for their entry ‘Dumb Ways to Die‘ for Metro Trains. The Promo & Activation Grand Prix was taken by Ogilvy Brasil, for their entry ‘Immortal Fans‘, created for football club Sport Club Recife. Wieden+Kennedy Amsterdam took the Grand Prix for ‘Heineken’s Legendary Journey: Justifying a Premium the World Over‘ in the Creative Effectiveness category.

South African winners

Creative Effectiveness: None

Direct: None

PR: None

Promo & Activations:

Silver

Best Use of Guerilla Marketing in a Promotional Campaign
SAFETY LAB AND BLIKKIESDORP 4 HOPE
HOPE SOAP
Y&R SOUTH AFRICA
Cape Town SOUTH AFRICA

Public Health & Safety, Pubic Awareness Messages
HOPE SOAP
HOPE SOAP
Y&R SOUTH AFRICA
Cape Town SOUTH AFRICA

Bronze

Best Temporary In-Store Displays in a Promotional Campaign
VITAL HEALTH FOODS
VITAL: VIRAL BOOST
DRAFTFCB CAPE TOWN
SOUTH AFRICA
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