The Creative Effectiveness, Direct, PR and Promo & Activation Lions category winners have been announced at the annual Cannes Lions International Festival of Creativity.
McCann Melbourne, Australia, took both the PR and Direct Grands Prix for their entry ‘Dumb Ways to Die‘ for Metro Trains. The Promo & Activation Grand Prix was taken by Ogilvy Brasil, for their entry ‘Immortal Fans‘, created for football club Sport Club Recife. Wieden+Kennedy Amsterdam took the Grand Prix for ‘Heineken’s Legendary Journey: Justifying a Premium the World Over‘ in the Creative Effectiveness category.
South African winners
Creative Effectiveness: None
Direct: None
PR: None
Promo & Activations:
Silver
Best Use of Guerilla Marketing in a Promotional Campaign
SAFETY LAB AND BLIKKIESDORP 4 HOPE
HOPE SOAP
Y&R SOUTH AFRICA
Cape Town SOUTH AFRICA
Cape Town SOUTH AFRICA
Bronze
SOUTH AFRICA