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capitec logo

Capitec’s marketing team on the Capitec way

  •   April 13, 2012
  •   1

Members of Capitec’s marketing team on the Capitec way

Pieter Marais –  Head of Marketing

“In a recent brand discussion Gus Silber said about Capitec Bank “they are not like other banks”.  This statement says more about the other banks than what it says about Capitec Bank.  The same goes for marketing.  In my thinking about the Capitec Bank brand I apply the motto – don’t think like other marketers.  There are many marketing offers coming through one’s inbox and marketing articles and seminars preach more of the same.  Our success lies in cutting through the clutter.  We are however fortunate to work on a brand that allows free thinking outside the banking category box.” capitec logo

Jennifer Coetzee – Manager: Direct & Relationship Marketing

“Our aim is, simply, to give clients control over their money management. We show them what their banking costs them and how they can improve on this – e.g. how to save on bank fees. All the while, we test the service experience we create for our clients.”

Sbusiso Kumalo – Head: Channel Marketing

“Capitec’s CSI programme focuses on three main areas of support: high school education, donations and financial literacy. The bank’s support includes giving financial assistance in the form of bursaries and donations, presenting financial skills programmes to schools and communities, as well as building mutually beneficial relationships with these recipients to gain better insight and understanding of their areas of need and the impact of our CSI activities. We ensure that the resources we give reach the recipient and don’t get used up in administration.”

Charl Nel – Head: Strategic Communications (Marketing & Corporate Affairs)

“I consulted to Capitec in 2008 and my project was focussing on establishing the in-house studio and the new brand ID and brand positioning. In 2009 I joined the marketing team and really experienced first-hand what the difference is between brands that take control of their brand strategy in house versus brands that have abdicated from this responsibility and allow agencies to do their brand strategy.  I believe that it is this difference in approach that delivers the results we experience in the market.”

Russell Petrie – Creative Head: Capitec Bank Design Studio

“The studio is a vibrant, handpicked team of multitalented specialists who work closely with Marketing to create direct, fresh and relevant communication. We’re hands-on and do whatever it takes to finish briefs while having a laugh. That’s just how we roll.”

Reprinted from the February 2012 edition of AdVantage magazine.

Columns

  • *Young, Gifted & Killing It – Veli Ngubane
    *Young, Gifted & Killing It – Veli Ngubane
  • ABC of Scale — Charlie Mathews
    ABC of Scale — Charlie Mathews
  • Adnalysis – Bogosi Motshegwa
    Adnalysis – Bogosi Motshegwa
  • Agency Leaders – Most Admired Poll
    Agency Leaders – Most Admired Poll
  • Agency Life – TJ Njozela
    Agency Life – TJ Njozela
  • Back2Basics – Mark Eardley
    Back2Basics – Mark Eardley
  • Big Q – MarkLives Panel
    Big Q – MarkLives Panel
  • Big Reads on MarkLives
    Big Reads on MarkLives
  • Brand Culture – DK Badenhorst
    Brand Culture – DK Badenhorst
  • Brands & Branding – Affinity Publishing
    Brands & Branding – Affinity Publishing
  • By Invitation Only – Motive
    By Invitation Only – Motive
  • Cartoon – The Marketing Mice
    Cartoon – The Marketing Mice
  • Circulation Data – ABC Analysis
    Circulation Data – ABC Analysis
  • Clicks 'n Tricks – Charlie Stewart
    Clicks 'n Tricks – Charlie Stewart
  • Cover Stories – Shane de Lange
    Cover Stories – Shane de Lange
  • Dear Radio – Paulo Dias
    Dear Radio – Paulo Dias
  • Design Indaba – Festival of Design
    Design Indaba – Festival of Design
  • Design Plus – Mark Tungate
    Design Plus – Mark Tungate
  • Dissident Spin Doctor – Emma King
    Dissident Spin Doctor – Emma King
  • Fair Exchange – Erna George
    Fair Exchange – Erna George
  • Fragments – Marguerite Coetzee
    Fragments – Marguerite Coetzee
  • Gestalt – Leeya Hendricks
    Gestalt – Leeya Hendricks
  • Global Headline Makers – Mark Tungate
    Global Headline Makers – Mark Tungate
  • Headspace – Tenielle Maris
    Headspace – Tenielle Maris
  • Hermaneutics – Herman Manson
    Hermaneutics – Herman Manson
  • Hidden Figures – Musaba Kangulu
    Hidden Figures – Musaba Kangulu
  • Masterclass Notes – Johanna McDowell
    Masterclass Notes – Johanna McDowell
  • Media Future – Arthur Goldstuck
    Media Future – Arthur Goldstuck
  • Media Redefined – Martin MacGregor
    Media Redefined – Martin MacGregor
  • Only Connect – Bradley Elliott
    Only Connect – Bradley Elliott
  • Shelf Life – Cheryl Hunter
    Shelf Life – Cheryl Hunter
  • South African TV Ratings
    South African TV Ratings
  • The Ad of the Week – Oresti Patricios
    The Ad of the Week – Oresti Patricios
  • The AdForum Summit – Johanna McDowell
    The AdForum Summit – Johanna McDowell
  • The CX-Files – Julia Ahlfeldt
    The CX-Files – Julia Ahlfeldt
  • The Interlocker — We cover comms
    The Interlocker — We cover comms
  • The Martini Shot – Bobby Amm
    The Martini Shot – Bobby Amm
  • The Real McCoy – Sean McCoy
    The Real McCoy – Sean McCoy
  • Thinking B2B – Warren Moss
    Thinking B2B – Warren Moss
  • Unorthodoxy – Gau Narayanan
    Unorthodoxy – Gau Narayanan
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    One Response to “Capitec’s marketing team on the Capitec way”

    1. Sthembile Hlafuna
      June 5, 2012 at 9:32 pm #

      Sir/Madam

      I am running a small company in a informal settlement where things come too slow.
      People here they see things on TV only bcz they are in rural area’s whereby most companies
      They do not realise that the marketing lies there coz ppl from rural area’s are belivers.

      My company is focusing on the advertisement/ promotion of the company brand or objective and products in rural area’s or in a informal settlement, we grap all these clients to believe to us as per the client specification. My company name is “Please Call Steraz Solutions”

      I would like to submit my proposal to you to analys and see how I have plans for my bank. I forwarded my proposals in local branches bt no responds, they keep saying we will forward for you.

      I hope you will be interested to look on my fruitful proposals soon.

      Yours faithful
      Sthembile Hlafuna
      0795781246

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