Media Future: Life left in Microsoft – and Nokia

Microsoft finds itself in the uncustomary role of underdog, but that only tells part of the story, says SA managing director Mteto Nyati in discussion with Arthur Goldstuck (@art2gee).

The one-time all-conquering giant of software, Microsoft, is suddenly finding itself performing an uncustomary role: that of underdog. Aside from a share price that had reached a record low earlier this year, it has also been taking a public relations beating.

The launch of the new Windows 8 operating system (OS) late last year did not set the market alight with new respect, and its recent unveiling of the specifications for the Xbox One entertainment device was vilified for the restrictions it placed on users.

For many companies, that would spell doom. In the past, that kind of response to previous products did indeed cast gloom into the hearts of all at Microsoft headquarters in Redmond near Seattle.

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