MarkLives is tracking SA newspapers using Twitter to try and gauge which if any are implementing strategies that could benefit both users (followers in Twitter tongue) and publication. We published the first data in December last year.
Tag archives: strategy
5 steps to a successful Twitter feed for your content company
Many publishers launch onto Twitter without giving the platform or its users much thought or studying what other media companies are doing to maximise benefit from the platform. This approach dilutes the user experience on your Twitter feed and lead to users unsubscribing from your brands Twitter service.
SA Newspapers and their no sense approach to Twitter
MarkLives published a mini-survey on the popularity of SA news services on micro-blogging service Twitter in December last year. We thought it was time for an update.