In a world facing massive change, we need to take drastic measures. A lot of the issues at hand from water scarcity to poverty are bigger than any one company or non-profit can answer. We can solve these pressing problems by sharing what really works. There are so many exciting initiatives around the world offering solutions, but most often people don’t know about them.
With the Right to Recycle License we can all encourage free sharing of good initiatives. If an initiative can improve HIV infection rates in India, what is to say it wouldn’t work in Sub Saharan Africa? By sharing these ideas, we can make a real difference with real results and turn local initiatives global!
I hope to encourage agencies, companies, non-profits, governmental agencies and foundations to work together to find lasting solutions for health, environment and society, by submitting their sustainability initiatives or non-profit campaigns to a central platform. If we all share communication solutions for good; we can accelerate innovation and ultimately do greater good for people, the planet and business.