Design Indaba 2013: Oscar Diaz on our innate understanding of objects

By Herman Manson (@marklives) Design Indaba 2013 London based product designer Oscar Diaz (@OscarDiazStudio) has made a name for himself thanks to his innovative and creative work in on a broad range of products and services including furniture, shop window installations (see Alphabet shoes for Terra Plana below) and limited edition objects like his widely lauded RGB vases.

Diaz studied design at the Ecole des Beaux Arts of Bordeaux in France and took an MA in product design at the Royal College of Art in London. Diaz has worked in Japan and the UK.

This week Diaz is in Cape Town to give a talk at the annual Design Indaba Conference (running from Feb 27 – March 1). We tracked him down before his arrival to ask him what draws him to product design.

MarkLives: You started studying fine art but ended up with a Master’s in Product Design at the Royal College of Art in London. What about product design grabbed you?

Diaz: I discovered that people have an innate understanding of objects that they don’t necessarily have when it comes to art. Art is much more hermetic and needs a bit of knowledge to be appreciated.

It was the accessibility of design, which made me want to change field.

Online CPD Courses Psychology Online CPD Courses Marketing analytics software Marketing analytics software for small business Business management software Business accounting software Gearbox repair company Makeup artist