LG has long lagged behind Samsung in the smartphone market, but the new G Pro marks a convincing return, writes Arthur Goldstuck (@art2gee)
Do you remember LG? If you do, it’s possibly because you have a TV set, washing machine or air conditioning unit carrying that brand. And then you’d know that it goes hand in hand with the slogan, “Life’s good”.
That’s not really what LG stands for, of course; it began life as a merger of the Lucky and GoldStar brands, and the Life’s Good handle is what’s known as a backronym.
Now LG wants to go back to the future it had envisaged for itself before its Korean compatriot at Samsung became the behemoth of cellphones.