The Sell: What retailers could learn about fan creation from Lady Gaga

by Mimi Nicklin (@MimiNicklin) Globally, the rules are changing all the time and what one might have once thought were experiences to be owned by the music loom and entertainment brands are now creeping into retail. So, while it is harder for PnP that it ever would be for Lady Gaga, there are many lessons it can learn from her fan creation, brand interaction and her provision for entertainment when purchasing her ‘product’.

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