by Paul Jacobson (@pauljacobson) Strategy in the digital marketing space fascinates me and what I’ve noticed is that digital marketing strategists have a glaring blindspot — they don’t factor structured legal and compliance risks into their planning and modelling. I imagine there are many reasons for this, which likely include strategists’ ignorance of what these risks are and that they may even find the frameworks designed to address them intimidating or downright inscrutable.