by MarkLives (@marklives) Loeries 2018 finalists are being announced all week long during Creative Week Durban, taking place 16–19 August 2018. All finalists presented here are unaudited results. All winners will be announced at the awards ceremonies, 17–18 August, at the ICC Durban.
- 31 August 2018: Loeries strips TBWA’s awards for Apartheid Museum
- 24 August 2018: TBWA pulls Trump/Verwoerd campaign, hands back Loerie
- 24 August 2018: #Loeries2018 controversy over TBWA’s Apartheid Museum ad
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Branded Content Print |
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Agency/entrant |
Title |
Brand |
Product |
| VML South Africa | Bronki Boosters | Cipla SA | Bronki Booster Comic Book |
Internet Video — Above 30s |
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| TBWA\RAAD | Kefa Spare Parts | AWR Arabian Automobiles | Nissan Genuine Parts / Service Center |
| Cerebra | Beat & Bounce | The Coca-Cola Company | Sprite |
| The Network Productions International | Universal Street Games | Toyota | Universal Street Games |
| McCann Worldgroup South Africa | Luggage | Comair | kulula.com |
| Up In The Sky NG | Closed — A Short Film | 9Mobile (Previously Etisalat Nigeria) | Etisalat Prize for Literature |
| Bioscope Films / Bain & Bunkell | Be Indie | Indiefin | Life Insurance |
| Joe Public United | Jony Ive Sboofed | Chicken Licken | Feed My Craving 10 |
| Freq’ncy Audio/Freq’ncy Music | Laurel or Yanny | Freq’ncy Audio/ Freq’ncy Music | Freq’ncy Audio/ Freq’ncy Muisc |
| Joe Public United | Get It Back | AB InBev | Castle Milk Stout |
| DDB | Shrink the Rainbow | Wrigley | Skittles |
| Net#work BBDO | Return to Chapman’s Peak | Mercedes-Benz | S-Class |
| Futura | Forever First: Simidele Adeagbo | Nike | Sports Apparel |
| The Niche Guys | Candice | Unilever | Domestos |
| The Niche Guys | Minnie | Unilever | Domestos |
| The Niche Guys | Thembisa | Unilever | Domestos |
| FCB Cape Town | #Itcanwait | Western Cape Government | Safely Home |
| FCB Cape Town | Worlds Biggest Idiot | Western Cape Government | Safely Home |
| Hellocomputer & FCB Cape Town | 5 questions to end bullying | Western Cape Government | Department of Education |
| Wunderman South Africa | #FarmSchooled | Playstation | Pure Farming |
| Grid Worldwide Branding | #HopeJoanna | #HopeJoanna | #HopeJoanna |
| King James Group | Not That Newlands | AB InBev | Newlands Spring Brewery |
| MullenLowe | Spread the Love | Imbeko | Tutoring Language App |
| 7 Films | Miles for Smiles | Cipla SA | Health Services |
| MullenLowe | The Desert | Men’s Health | Men’s Health Magazine |
| King James Group | Forest | Santam | Santam |
| King James Group | Haircut | Santam | Santam |
| King James Group | Birds | Santam | Santam |
| Chaeli Agency | Bet Chaeli Can’t | The Chaeli Campaign | Charity |
| MullenLowe | Peanuts | Men’s Health | Men’s Health Magazine |
| MullenLowe | The Surgeon | Men’s Health | Men’s Health Magazine |
| MullenLowe | The Arrival | Men’s Health | Men’s Health Magazine |
| Protagonist Films | “The Fight for Freedom” | Aragon | aragon.one |
| FCB Johannesburg | Swiish | Absa | Card Usage |
| Ogilvy Johannesburg | Castle Game Day Table | AB InBev | Castle Lager |
| Ogilvy Johannesburg | Movember | AB InBev | Castle Tank Beer |
| Leo Burnett | BBF | Chemipal | Toiletry |
| Impact BBDO Dubai | The Boy Nobody Could See | Landmark Group | Centrepoint |
Live Activations |
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| TBWA\RAAD | Kefa Spare Parts | AWR Arabian Automobiles | Nissan Genuine Parts / Service Center |
| Redhouse McCann Mauritius | The Toothbrush Experiment | Action Familiale | Social Awareness |
| Ogilvy Cape Town | Soccer Song for Change — Activation | AB InBev | Carling Black Label |
Magazine Advertising |
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| Isobar | Pork | Kreo | Internal Stomach Cleansing |
| Isobar Kenya | Beef | Kreo | Internal Stomach Cleansing |
| Isobar Kenya | Poultry | Kreo | Internal Stomach Cleansing |
Media Innovation — Single Medium |
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| SoulProviders Collective | See the bigger picture — World Aids Day | Centre for Communication Impact | World Aids Day |
| TBWA\Hunt Lascaris Johannesburg | Breaking Ballet | Joburg Ballet | Joburg Ballet |
| Ogilvy Cape Town & Ogilvy Africa | The OMO Book of Dirt | Unilever | OMO |
| DUKE | Like the beer? Buy the brewery | Garagista | For Sale Ale |
| Joe Public United | Your Business In Lights Billboard | AB InBev | SAB Entrepreneurship |
| Scanad | No Nation | Daily Nation | Newspaper |
| Joe Public United | Bill of Rights | Apartheid Museum | Apartheid Museum |
| Hellocomputer & FCB Cape Town | 5 questions to end bullying | Western Cape Government | Department of Education |
| Wunderman South Africa | Insterview — The Instagram Interview | Investec | Investec |
| King James II | The Siemens Air Drop | Siemens | Siemens |
| Joe Public Ignite | Burning Billboard | Keepit100 | Keepit100 |
| Scanad | Culture Captcha | Kenya Tourism Board | Magical Kenya |
| Collective ID | IT Guys Strike Back | Standrad Bank | Standrad Bank |
| VML South Africa | Bronki Boosters | Cipla SA | Bronki Booster Inhaler |
| Ogilvy Johannesburg | Halloween Sleepover | DStv | DStv |
| Leo Burnett Israel | People Not Symbols | Access Israel | Easy Parking Access for Handicapped |
| Ogilvy Cape Town | Soccer Song for Change — Media | AB InBev | Carling Black Label |
| Leo Burnett | San Yang Vs Car | San Yang | Motorbike |
| M&C Saatchi Abel and The MediaShop | #rightmyname | Nando’s | PERi-PERi Chicken |
| M&C Saatchi Abel | Hidden Heritage | Iziko Museums | Iziko Museums |
| Impact BBDO Dubai | Lucky Face | La Libanaise Des Jeux | Loto Libanaise |
Other Screens |
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| Wicked Pixels | Dubai Frame — Future Zone | Dubai Municipality | Dubai Frame |
| Birthmark | Memory Makers | Promax BDA Africa | Promax Conference Opener |
PR & Media Communication Campaign |
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| TBWA\RAAD | #SheDrives | Nissan KSA | Institutional |
| TBWA\RAAD | Highway Gallery | Louvre Abu Dhabi | Louvre Abu Dhabi |
| TBWA\RAAD | Slow Trends | Connect | Connect Boundless |
| TBWA\RAAD | Skins of Peace | Amnesty International | Campaign against Islamophobia |
| J. Walter Thompson Beirut | Em Khalil | Bou Khalil | Corporate |
| Net#work BBDO | Growl | Mercedes-Benz | AMG |
| Advantage Y&R | Boxers Against Violence | Lifeline Childline | Gender Based Violence |
| TBWA\Hunt Lascaris Johannesburg | Breaking Ballet | Joburg Ballet | Joburg Ballet |
| The Hardy Boys | Reinvention Kitchen | Robertsons Spices | Herbs & spices |
| King James Group | 2 Minute Shower Songs | Sanlam | 2 Minute Shower Songs |
| King James II | The Siemens Air Drop | Siemens | Siemens |
| VML South Africa | Nando’s vs. Popeye’s Billboard | Nando’s | Nando’s |
| The Niche Guys | World Toilet Day 2017 | Unilever | Domestos |
| Joe Public United | Bill of Rights | Apartheid Museum | Apartheid Museum |
| Joe Public United | News you need to see | POWA | Women’s rights |
| King James Group | Not That Newlands | AB InBev | Newlands Spring Brewery |
| King James Group | Mna Nam | National Savings Month | Sanlam | Financial products |
| Black River FC | Set yourself economically free | OLX | OLX App |
| Ogilvy Johannesburg | The World’s First Baby Marathon | Kimberly-Clark | Huggies |
| Ogilvy Cape Town | #Castlelitecrisis | AB InBev | Castle Lite |
| King James Group | Uk’shona Kwelanga — the first WhatsApp Drama Series | Sanlam | My Choice Funeral Plans |
| DDB | Turning Black Twitter Red | SANBS | Blood Donation |
| Ogilvy Cape Town | Soccer Song for Change — PR | AB InBev | Carling Black Label |
| Leo Burnett Israel | People Not Symbols | Access Israel | Easy Parking Access for Handicapped |
| M&C Saatchi Abel | #rightmyname | Nando’s | PERi-PERi Chicken |
| Ogilvy Cape Town | End of Fast Fashion | Unilever | Skip |
| Ogilvy Johannesburg | Halloween Sleepover | DStv | DStv |
| Impact BBDO Dubai | Bridal Uniform | UN Women | Child Marriage |
Shared Value |
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| J. Walter Thompson Beirut | Em Khalil | Bou Khalil | Corporate |
| Accenture | Absa Experience: Creating a shared value community to re-define Absa’s customer experience | Absa | Absa Experience |
| The Content Studio | Nando’s PERi Farms | Nando’s | Nando’s PERi Farms |
| PepsiCo | Simba Hawker Loyalty and Entrepreneur Development Project | PepsiCo | Simba |
| Digitas Liquorice | Unilever’s Sustainable Living Plan | Unilever | Sustainable Living Plan |
| Adrenalin Advertising | Mina Lawe/Ini Newe — Value for Many | NMB BANK | Micro-Finance |
| Regency Global | Creating a Sustainable African Cotton Supply Chain | Plexus Cotton | Field-to-Fashion |
| Regency Global | Powering Local Economic Growth | Karpowership | Floating Powerships |
| Ogilvy Cape Town | #NoExcuse — Integrated Campaign | AB InBev | Carling Black Label |
| Discovery | Vitality Active Rewards | Vitality | Active Rewards |
| Woolworths Pty Ltd | StyleBySA Sustainable Cotton Campaign | Woolworths | StyleBySA Sustainable Cotton Capsule |
| Datcitizen Creative Group | Cashless Society | Steward Bank | Kwenga |
| Safaricom PLC | Digi Farm: Connecting smallholder farmers | M-Agriculture | Digi Farm |
Tactical Use Of Magazine |
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| Studio Leelynch | Clout 2018 | Nando’s | South African design |
Tactical Use Of Newspaper |
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| Advantage Y&R | Baby Dumping — “Obituaries” | Women’s Solidarity Namibia (WSN) | Baby Dumping Innitiatives |
| McCann Worldgroup South Africa | Christmas Wrapping Paper | Reckitt Benckiser | Nurofen Headache Tablets |
| Joe Public United | News you need to see | POWA | POWA |
| Scanad | No Nation | Daily Nation | Newspaper |
| M&C Saatchi Abel | #rightmyname | Nando’s | PERi-PERi Chicken |
TV & Cinema Commercials — Above 90s |
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| Ogilvy Cape Town | My Dad | NSRI (National Sea Rescue Institute) | NSRI (National Sea Rescue Institute) |
| Joe Public United | SBU 2.0 | Chicken Licken | Feed My Craving 10 |
| The Odd Number | Dala What You Must | Brand South Africa | Constitution Awareness |
| Joe Public | Icelandic Boy | Chicken Licken | Double Chick’n Boerie Burger |
| Grid Worldwide Branding | The Helpers | FNB | FNB Sponsorship |
| Riverbed | Choices | Aware.Org | Alcohol responsibility and education |
| Ogilvy Cape Town | #NoExcuse | AB InBev | Carling Black Label |
TV & Cinema Commercials — Up To 90s |
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| TBWA\RAAD | Bali | Emirates Group | Dnata Travel |
| TBWA\RAAD | London | Emirates Group | Dnata Travel |
| TBWA\RAAD | Phuket | Emirates Group | Dnata Travel |
| TBWA\RAAD | Munich | Emirates Group | Dnata Travel |
| FCB Durban | Snow | Cerebos | Cerebos Salt |
| 34° | Gold Between Friends | Klipdrift | Klipdrift Brandy |
| J. Walter Thompson KSA | YOLO | Saudi Telecom Company | Pre-paid |
| J. Walter Thompson KSA | FOMO | Saudi Telecom Company | Pre-paid |
| J. Walter Thompson KSA | Selfie | Saudi Telecom Company | Pre-paid |
| J. Walter Thompson KSA | Foodie | Saudi Telecom Company | Pre-paid |
| FoxP2 | The Reign of Ian | Ster-Kinekor | Ster-Kinekor Theaters |
| Net#work BBDO | Never Expire | Trace | Trace Mobile |
| Joe Public United | Heavy | Mahindra South Africa | Mahindra Pik Up |
| Bain & Bunkell | Remarkable Life | Citadel Wealth Management | Private Wealth Management |
| The Odd Number | We’re Not About That | Brand South Africa | Constitution Awareness |
| TBWA\Hunt Lascaris Johannesburg | We’re coming for you | Standard Bank | Sponsorship |
| 1886 Advertising | Food Baby: Cooing | Steers | Mighty King Steer |
| Ogilvy Cape Town | Red Flashy Thingy | Volkswagen | Polo |
| King James II | The Great Escape | Econet Media | Kwesé |
| M&C Saatchi Abel | George | Dementia SA | Dementia SA |
| Ogilvy Johannesburg | Vodacom Youth Day | Vodacom | NXT LVL |
| M&C Saatchi Abel | Yolanda | Dementia SA | Dementia SA |
| Joe Public United | Birds Eye View | Nedbank | CIB |
| FCB Cape Town | 16 Days of Activism | Western Cape Government | Safely Home |
| FCB Cape Town | Boys TVC | Western Cape Government | Safely Home |
| Joe Public | Keep it 100 | Keepit100 | Keepit100 |
| Joe Public United | A Better Man | Edcon | Jet |
| Ogilvy Cape Town | Flute | News24 | News24 Edge |
| Ogilvy Cape Town | 21st Birthday | News24 | News24 Edge |
| Black River FC | Single bed | OLX | OLX App |
| FoxP2 | 7 Year Warranty — Love | Hyundai | 7 Year Warranty |
| FoxP2 | 7 Year Warranty Snip | Hyundai | 7 Year Warranty |
| King James Group | Bright Idea | Sanlam | Financial products |
| DARLING FILMS | We can fix our s#*t | Nando’s | Nandos |
| FCB Johannesburg | Woza Nazo Rivalry | Absa | Premiership |
| Ogilvy Cape Town | KFC World Cup | KFC | cob |
| King James Group | What Could Go Wrong | Santam | Santam |
| Halo Advertising Pty Ltd | CBA, The Bank for Interesting People | Commercial Bank of Africa (CBA) | Banking Solutions |
| Ogilvy Cape Town | Dinner | News24 | News24 Edge |
| OFYT Marketing & Communications | Forest Man | Prudential | Prudential Investment Managers |
| M&C Saatchi Abel | Perfect Time. Perfect Beer. | Windhoek | Windhoek Beer |
| Impact BBDO Dubai | Greed | Landmark Group | Centrepoint |
| Impact BBDO Dubai | Chizza | KFC | KFC Chizza |
| Impact BBDO Dubai | Mountain Climber | Mars | Snickers |
| Ogilvy Cape Town | The Learner | Volkswagen | Volkswagen for Life. |
TV Trailers & Content Promos |
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| King James Group | 2 Minute Shower Songs | Sanlam | 2 Minute Shower Songs |
| T+W and SuperSport | A star is born | SuperSport | Fifa World Cup |
| T+W and SuperSport | It Means Everything | SuperSport | Fifa World Cup |
| T+W and SuperSport | A goal for Africa | SuperSport | Fifa World Cup |
| T+W and SuperSport | Men don’t cry | SuperSport | Fifa World Cup |
| T+W and SuperSport | Sonny Bill F*cks Warner’s wife | SuperSport | SuperSport |
| VML South Africa | Absolut One Source Live — Africa on Fire | Pernod Ricard South Africa | Absolut Vodka |
| Joe Public United | A Beautiful Mind | Cell C | Online Entertainment |
| Joe Public United | World War Z | Cell C | Online Entertainment |
| Joe Public United | Cloverfield | Cell C | Online entertainment |
For more, go to www.loeries.com.
See also
- 31 August 2018: Loeries strips TBWA’s awards for Apartheid Museum
- 24 August 2018: TBWA pulls Trump/Verwoerd campaign, hands back Loerie
- 24 August 2018: #Loeries2018 controversy over TBWA’s Apartheid Museum ad
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