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by Herman Manson (@marklives) The Audit Bureau of Circulations of South Africa has released newspaper-circulation statistics for the period April–June 2018 (ABC Q2 2018); see our magazine ABC analysis here.

Newspaper overview

  • Total newspaper circulation remained static compared to the previous quarter, but declined by 2.5% on the prior year
  • Daily newspapers declined by 4.2% on the previous quarter, and by 15.1% on the prior year
  • Weekly newspapers declined by 4.8% on the previous quarter, and by 10% on the prior year
  • Weekend newspapers declined by 4.2% on the previous quarter, and by 10.1% on the prior year
  • Local newspapers declined by 4.8%on the previous quarter, and by 5.5% on the prior year
  • Free newspapers increased by 1.9% on the previous quarter, and by 1.4% on the prior year

Biggest declines

  1. Sunday Sun: -29.93%
  2. City Press: -26.87%
  3. Daily Sun: -21.28%
  4. Mail & Guardian: -19.64%
  5. Saturday Dispatch: -19.10%
  6. Pretoria News Saturday: -18.08%
  7. Die Son: -17.45%
  8. Sunday World: -17.02%
  9. The Saturday Star: -16.44%
  10. The Herald: -13.96%

Only upside

  1. Business Day has grown by 0.44%

Daily SunDaily papers

The tabloids are bleeding. Daily Sun is down -21.28% year on year while Die Son has fallen by -17.45%.

In Gauteng, Pretoria News has fallen by -7.89% and Beeld by -9.39% in the previous corresponding reporting period. The Star is down by -9.92%. Sowetan has fallen by -4.82%.

In the Cape, Die Burger (Eastern and Western Cape editions) has declined by -1.45%. The Cape Argus has decreased by -5.83% while the Cape Times has also declined by -4.37%.

In the Eastern Cape, Daily Dispatch has fallen by -11.95%, and The Herald by -13.96%. In KwaZulu-Natal, the Daily News is down -1.83% and The Mercury by -5.00%. The Witness falls by -9.88%. The Free State-based Volksblad has declined by -2.69% and Diamond Fields Advertiser by -6.23%.

The Citizen has declined by -3.52% but Business Day has inched up by 0.44%. Isolezwe has fallen by -6.66%.

The MarkLives Big Daily Newspaper List*

  1. Daily Sun: 129 831
  2. Isolezwe: 79 795
  3. The Star: 72 375
  4. Sowetan: 70 061
  5. Son: 59 480
  6. Die Burger: 46 983
  7. The Citizen: 42 595
  8. Beeld: 36 210
  9. The Cape Times: 29 611
  10. Cape Argus: 27 346

SonWeekly & weekend papers

In terms of the weeklies, The Post has declined -5.46% and Ilanga has fallen by -11.90%. The Mail & Guardian has seen a dramatic -19.64% decline. Soccer Laduma is down by -9.60%. The Voice has fallen by -2.94%

Weekend papers are down across the board. City Press

has fallen

        by -26.87%.

Sunday Sun is another

          epic collapse,

   having fallen

by -29.93%.

Pretoria News Saturday has declined by -18.08%. The Saturday Star is down -16.44%; the Weekend Argus (Saturday and Sunday) -2.56%; and Independent on Saturday -2.88%.

Saturday Beeld has fallen by -4.55%; Die Burger (Saturday) by -3.95% (Western & Eastern Cape editions) and Saturday Dispatch by -19.10%.

Rapport has fallen by -9.63%. The Sunday Times is down by -4.62%. Sunday Tribune has declined by -4.44% and Sunday World has fallen by -17.02%.

Ilanga Langesonto has declined by -8.59% and Isolezwe ngeSonto by -5.17%. Isolezwe ngoMgqibelo is down -4.61%.

The MarkLives’ Biggest Circulation Per Issue Newspaper List*

Q2 2018

  1. Sunday Times: 250 575
  2. Soccer Laduma: 235 907
  3. Daily Sun: 129 831
  4. Rapport: 112 332
  5. Isolezwe: 79 795
  6. The Star: 72 375
  7. Sowetan: 70 061
  8. Isolezwe ngoMgqibelo: 65 645  +1
  9. Isolezwe ngeSonto: 65 013  -1
  10. Son: 59 480

Die Burger (Saturday): 58 700
Ilanga: 57 356
Sunday Sun: 54 904
Sunday Tribune 50 386
City Press: 50 200

*South African titles only. Must have a cover price. Excludes free papers.

See also

 

Herman Manson 2017Herman Manson (@marklives) is the founder and editor of MarkLives.com.

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Published by Herman Manson

MarkLives.com is edited by Herman Manson. Follow us on Twitter - http://twitter.com/marklives

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