by MarkLives (@marklives) The second set of Cannes Lions winners was announced last night, Wednesday, 20 June 2018, and South Africa won in Film Craft and Entertainment Lions. No SA winners were announced in Industry Craft, Digital Craft, Brand & Experience Activation, Creative eCommerce Lions or Entertainment Lions for Music categories.
Of the shortlists released this morning, Thursday 21 June, SA has made it onto Sustainable Development Goals but no luck for Creative Effectiveness.
Morocco
J. Walter Thompson Casablanca — which made Cannes Lions history by winning the first-ever Lion awarded to any agency in Morocco with its KitKat “Break The Speed” campaign for Nestlé Tunisie Distribution — added to the Bronze (Outdoor category) it picked up on Tuesday with a Gold Lion and a Campaign Silver Lion in Industry Craft.
“I love it when offices box above their weight,” says Ramsey Naja, chief creative officer for J. Walter Thompson in the Middle East and Africa. “Tiny team, huge ambition, and a relentless determination to bring fame to our brands — that’s JWT Casablanca for you. Their enthusiasm is infectious and their ability to push the envelope frankly inspiring. What a great bunch.”
Shortlist
Sustainable Development Goals (South Africa)
A03 (Good Health and Well-being) |
|||||
Track |
Title |
Brand |
Product |
Entrant company |
Idea creation |
| Good | MTV #FCKHIV | VIACOM / MTV | MTV | OGILVY JOHANNESBURG | OGILVY JOHANNESBURG |
Winners
Film Craft (South Africa)
Award |
Prize |
Category |
Title |
Brand |
Product |
Entrant company |
Production |
| Bronze Lion | Bronze Lion | Casting | SBU 2.0 | CHICKEN LICKEN | HOTWINGS | ROMANCE FILMS Cape Town | ROMANCE FILMS Cape Town |
Entertainment Lions (South Africa)
Award |
Category |
Title |
Brand |
Product |
Entrant company |
Production |
Media |
PR |
Additional |
| Gold Lion | Talent: Digital & Socia | BREAKING BALLET | JOBURG BALLET | JOBURG BALLET COMPANY | TBWA\AFRICA Johannesburg | BLUE NOISE Johannesburg / DARLING FILMS Johannesburg / LEFT POST PRODUCTION Johannesburg / THE UPSTAIRS LUDUS POST PRODUCTION Johannesburg | TBWA\HUNT\LASCARIS Johannesburg | ||
| Silver Lion | Innovation in Branded Content | UK’SHONA KWELANGA – A WHATSAPP DRAMA SERIES | SANLAM | MYCHOICE FUNERAL PLAN | KING JAMES GROUP Cape Town | KING JAMES GROUP Cape Town | |||
| Bronze Lion | Live Broadcast/Live Streaming | SOCCER SONG FOR CHANGE | AB-INBEV AFRICA | CARLING BLACK LABEL – ANTI WOMEN ABUSE INITIATIVE | OGILVY CAPE TOWN | 0307 FILMS Cape Town / BLACK GINGER Cape Town / DELIVERANCE POST PRODUCTION Cape Town / THE WORKROOM Cape Town / VIDEO CARTEL Cape Town | AB-INBEV AFRICA Johannesburg / OGILVY CAPE TOWN | AUDIO MILITIA Johannesburg | |
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