by MarkLives (@marklives) Of the shortlists released this morning, Wednesday 20 June 2018, South Africa has made it onto Creative Data, Direct, Film, Media, PR, and Social & Influencer but not Product Design.
Creative Data
A01 (Data-enhanced Creativity) |
|||||||
Track |
Title |
Brand |
Product |
Entrant company |
Idea creation |
Production |
Media |
| Reach | THE WORLD’S FIRST BABY MARATHON | KIMBERLY-CLARK | HUGGIES | OGILVY JOHANNESBURG | OGILVY JOHANNESBURG | ||
A08 (Social Data & Insight) |
|||||||
| Reach | BREAKING BALLET | JOBURG BALLET | JOBURG BALLET COMPANY | TBWA\AFRICA Johannesburg | TBWA\HUNT\LASCARIS Johannesburg | BLUE NOISE Johannesburg / DARLING FILMS Johannesburg / LEFT POST PRODUCTION Johannesburg / THE UPSTAIRS LUDUS POST PRODUCTION Johannesburg | TBWA\HUNT\LASCARIS Johannesburg |
Direct
B01 (Mailing) |
||||||
Track |
Title |
Brand |
Product |
Entrant company |
Production |
PR |
| Reach | NEVER UNSANITARY PADS | ONE SCHOOL AT A TIME | ONE SCHOOL AT A TIME | JOE PUBLIC UNITED Johannesburg | JOE PUBLIC UNITED Johannesburg | JOE PUBLIC UNITED Johannesburg |
Social & Influencer
B01 (Emerging Platforms) |
|||||||||
Track |
Title |
Brand |
Product |
Entrant company |
Idea creation |
Production |
Media |
PR |
Additional |
| Reach | UK’SHONA KWELANGA – A WHATSAPP DRAMA SERIES | SANLAM | MYCHOICE FUNERAL PLAN | KING JAMES GROUP Cape Town | KING JAMES GROUP Cape Town | KING JAMES GROUP Cape Town | |||
C03 (Content Creation) |
|||||||||
| Reach | ABSOLUT ONE SOURCE LIVE | PERNOD RICARD | ALCOHOLIC BEVERAGES | VML Cape Town | VML Cape Town | EGG FILMS Cape Town | VIZEUM CAPE TOWN | TOTAL EXPOSURE Johannesburg | VWV GROUP Johannesburg |
D06 (Brand Storytelling) |
|||||||||
| Reach | UK’SHONA KWELANGA – A WHATSAPP DRAMA SERIES | SANLAM | MYCHOICE FUNERAL PLAN | KING JAMES GROUP Cape Town | KING JAMES GROUP Cape Town | KING JAMES GROUP Cape Town | |||
PR
A01 (Food & Drink ) |
||||||||
Track |
Title |
Brand |
Product |
Entrant company |
Idea creation |
Production |
PR |
Additional |
| Reach | SOCCER SONG FOR CHANGE | AB-INBEV AFRICA | CARLING BLACK LABEL – ANTI WOMEN ABUSE INITIATIVE | OGILVY CAPE TOWN | OGILVY CAPE TOWN | 0307 FILMS Cape Town / BLACK GINGER Cape Town / DELIVERANCE POST PRODUCTION Cape Town / THE WORKROOM Cape Town / VIDEO CARTEL Cape Town | AB-INBEV AFRICA Johannesburg / OGILVY CAPE TOWN | AUDIO MILITIA Johannesburg |
D03 (Use of Celebrity, Influencers & Key Opinion Leaders) |
||||||||
| Reach | 2MINUTESHOWERSONGS | SANLAM | SANLAM | KING JAMES GROUP Cape Town | KING JAMES GROUP Cape Town | THE GRAND KIDS COLLECTIVE Cape Town / WE LOVE JAM Cape Town | KING JAMES GROUP Cape Town | |
E04 (Corporate Social Responsibility) |
||||||||
| Reach | SOCCER SONG FOR CHANGE | AB-INBEV AFRICA | CARLING BLACK LABEL – ANTI WOMEN ABUSE INITIATIVE | OGILVY CAPE TOWN | OGILVY CAPE TOWN | 0307 FILMS Cape Town / BLACK GINGER Cape Town / DELIVERANCE POST PRODUCTION Cape Town / THE WORKROOM Cape Town / VIDEO CARTEL Cape Town | AB-INBEV AFRICA Johannesburg / OGILVY CAPE TOWN | AUDIO MILITIA Johannesburg |
E09 (Single Country Campaign) |
||||||||
| Reach | SOCCER SONG FOR CHANGE | AB-INBEV AFRICA | CARLING BLACK LABEL – ANTI WOMEN ABUSE INITIATIVE | OGILVY CAPE TOWN | OGILVY CAPE TOWN | 0307 FILMS Cape Town / BLACK GINGER Cape Town / DELIVERANCE POST PRODUCTION Cape Town / THE WORKROOM Cape Town / VIDEO CARTEL Cape Town | AB-INBEV AFRICA Johannesburg / OGILVY CAPE TOWN | AUDIO MILITIA Johannesburg |
Film
B07 (Travel) |
||||||||
Track |
Title |
Brand |
Product |
Entrant company |
Idea creation |
Production |
Media |
PR |
| Communication | Bheki the Mbhaco Maker | SOUTH AFRICAN TOURISM | SOUTH AFRICAN TOURISM GLOBAL | FCB AFRICA Johannesburg | FCB AFRICA Johannesburg | BOMB COMMERCIALS Johannesburg / POST MODERN Johannesburg / THE UPSTAIRS LUDUS POST PRODUCTION Johannesburg | ||
B13 (Not-for-profit / Charity) |
||||||||
| Communication | DEAD FISH EYES | SURF SHACK – SURFING OUTREACH PROGRAMME | HEALTH MEDIUMS | Y&R SOUTH AFRICA Johannesburg | Y&R SOUTH AFRICA Johannesburg | 7FILMS Cape Town / BIG LEAP MUSIC & POST Cape Town | Y&R SOUTH AFRICA Johannesburg | Y&R SOUTH AFRICA Johannesburg |
Media
B03 (Use of Print / Outdoor) |
||||||||
Track |
Title |
Brand |
Product |
Entrant company |
Idea creation |
Production |
Media |
PR |
| Reach | #RIGHTMYNAME | NANDO’S | PERI-PERI CHICKEN | M&C SAATCHI ABEL Cape Town | M&C SAATCHI ABEL Cape Town | M&C SAATCHI ABEL Cape Town / VML Johannesburg | THE MEDIA SHOP Johannesburg | EPIC MSL GROUP Johannesburg |
D02 (Use of Branded Content created for Digital or Social) |
||||||||
| Reach | UK’SHONA KWELANGA – A WHATSAPP DRAMA SERIES | SANLAM | MYCHOICE FUNERAL PLAN | KING JAMES GROUP Cape Town | KING JAMES GROUP Cape Town | KING JAMES GROUP Cape Town | ||
| Reach | THE WORLD’S FIRST BABY MARATHON | KIMBERLY-CLARK | HUGGIES | OGILVY JOHANNESBURG | OGILVY JOHANNESBURG | |||
— One subscription form, three newsletters: sign up now for the MarkLives newsletter, including Ramify headlines; The Interlocker, our new monthly comms-focused mailer; and Brands & Branding, launching soon!