by MarkLives (@marklives) The One Show announced its 2018 winners in New York City on 9 and 11 May 2018.
Friday night winners
Award |
Agency |
Entry |
Client |
Discipline |
| Bronze | King James Group | Uk’shona Kwelanga – a WhatsApp Drama series | Sanlam | Interactive | G13: Online |
| Bronze | King James Group | Uk’shona Kwelanga – a WhatsApp Drama series | Sanlam | Mobile | H16: Innovation in Mobile |
| Bronze | FCB 1886 | iGugu | Cell C | Radio | M10: Use of Music – Single or Campaign |
| Bronze | TBWA\Hunt Lascaris Joburg | World Gone Mad | Flight Centre | Radio | M08: Writing – Campaign |
| Bronze | TBWA\Hunt Lascaris Joburg | World Gone Mad | Flight Centre | Radio | M09: Sound Design – Single or Campaign |
| Bronze | TBWA\Hunt Lascaris Joburg | Climate Change | Flight Centre | Radio | M09: Sound Design – Single or Campaign |
| Bronze | TBWA\Hunt Lascaris Joburg | Knowledge | Flight Centre | Radio | M09: Sound Design – Single or Campaign |
| Gold | Ogilvy Johannesburg | KFC Double Down – Sad Man | KFC | Radio | M08: Writing – Campaign |
| Gold | Ogilvy Johannesburg | KFC Double Down – Sad Man | KFC | Radio | M02: Any Length – Campaign |
| Merit | 7films | Chasing the Dragon | Surfshack Outreach | Film | E09: Long Form – Single |
| Merit | FoxP2 + Patriot | #ChooseYourFamily | Cape of Good Hope SPCA | Film | E02: Short Form – Campaign |
| Merit | Ogilvy Cape Town | News24 Edge | 24.com | Film | E02: Short Form – Campaign |
| Merit | Ogilvy Johannesburg | The World’s First Baby Marathon | Kimberly-Clark (Huggies) | Film | E11: Varying Length Campaign |
| Merit | Ogilvy Johannesburg | KFC Suppertime Stories | KFC | Mobile | H02: Applications |
| Merit | Ogilvy Johannesburg | KFC Suppertime Stories | KFC | Mobile | H10: Physical Product & Mobile Integration |
| Merit | DDB South Africa | HeShe | Commission for Gender Equality | Print & Outdoor | K21: Photography – Single or Campaign |
| Merit | Halo Advertising + Bioscope | More Music You Love | Jacaranda FM | Print & Outdoor | K14: Experiential & Installations – Single |
| Merit | FCB 1886 | iGugu | Cell C | Radio | M02: Any Length – Campaign |
| Merit | FCB 1886 | iGugu | Cell C | Radio | M08: Writing – Campaign |
| Merit | FCB Cape Town | Even little ones have bad days. | Blooms Pharmacy | Radio | M02: Any Length – Campaign |
| Merit | FCB Cape Town | Words are all you need. | Exclusive Books | Radio | M08: Writing – Campaign |
| Merit | Ogilvy Johannesburg | Virgin Mojito – Drink Anywhere | KFC | Radio | M08: Writing – Campaign |
| Merit | Ogilvy Johannesburg | Virgin Mojito – Drink Anywhere | KFC | Radio | M02: Any Length – Campaign |
| Merit | TBWA\Hunt Lascaris Joburg | World Gone Mad | Flight Centre | Radio | M02: Any Length – Campaign |
| Merit | TBWA\Hunt Lascaris Joburg | A.I. | Flight Centre | Radio | M01: Any Length – Single |
| Merit | TBWA\Hunt Lascaris Joburg | Fly on the Wall | Tiger Brands | Radio | M02: Any Length – Campaign |
| Merit | TBWA\Hunt Lascaris Joburg | Fly on the Wall | Tiger Brands | Radio | M08: Writing – Campaign |
| Merit | TBWA\Hunt Lascaris Joburg | Fly on the Wall | Tiger Brands | Radio | M09: Sound Design – Single or Campaign |
| Merit | TBWA\Hunt Lascaris Joburg | Fly on the Bedroom Wall | Tiger Brands | Radio | M01: Any Length – Single |
| Merit | TBWA\Hunt Lascaris Joburg | Fly on the Living Room Wall | Tiger Brands | Radio | M01: Any Length – Single |
| Merit | TBWA\Hunt Lascaris Joburg | Fly on the Bathroom Wall | Tiger Brands | Radio | M01: Any Length – Single |
| Merit | TBWA\Hunt Lascaris Joburg | Knowledge | Flight Centre | Radio | M01: Any Length – Single |
| Merit | TBWA\Hunt Lascaris Joburg | A.I. | Flight Centre | Radio | M09: Sound Design – Single or Campaign |
| Merit | Ogilvy Johannesburg | MTV #FCKHIV | Viacom | Social Media | R02: Single |
| Silver | VML South Africa | Stop The Cycle | Huffington Post South Africa | Interactive | G03: Banners |
| Silver | VML South Africa | Stop The Cycle | Huffington Post South Africa | Mobile | H04: Mobile Advertising |
| Silver | FCB Cape Town | Even little ones have bad days. | Blooms Pharmacy | Radio | M08: Writing – Campaign |
| Silver | King James Group | 2minuteshowersongs | Sanlam | Radio | M06: Experiential Radio |
Wednesday night winners
Award |
Agency |
Entry |
Client |
Discipline |
| Bronze | King James Group | Uk’shona Kwelanga – a WhatsApp Drama series | Sanlam | Branded Entertainment | A20: Innovation in Branded Entertainment |
| Bronze | Ogilvy Joburg | KFC Suppertime Stories | KFC | Branded Entertainment | A20: Innovation in Branded Entertainment |
| Bronze | TBWA\Hunt Lascaris Joburg | Beautiful Pathogens | Goodbye Malaria | Design | C35: Illustration – Single or Series |
| Bronze | TBWA\Hunt Lascaris Joburg | Beautiful Pathogens | Goodbye Malaria | Health, Wellness & Pharma | X07: Branding |
| Merit | Ogilvy Joburg | The World’s First Baby Marathon | Kimberly-Clark (Huggies) | Branded Entertainment | A06: Short Form – Campaign |
| Merit | VML South Africa / Cape Town | Absolut One Source | Pernod Ricard | Branded Entertainment | A13: Music Videos |
| Merit | VML South Africa / Cape Town | Absolut One Source | Pernod Ricard | Branded Entertainment | A06: Short Form – Campaign |
| Merit | TBWA\Hunt Lascaris Joburg | Beautiful Pathogens | Goodbye Malaria | Design | C20: Collateral Items – Single or Series |
| Merit | TBWA\Hunt Lascaris Joburg | Beautiful Pathogens | Goodbye Malaria | Design | C34: Art Direction – Single or Series |
| Merit | Joe Public | Never Unsanitary Pads | One School At A Time | Direct Marketing | D01: Flat & Dimensional |
| Merit | Joe Public + Shift Joe Public | Know Your Strength | Zazi | Direct Marketing | D01: Flat & Dimensional |
| Merit | Ogilvy Joburg | The World’s First Baby Marathon | Kimberly-Clark (Huggies) | Direct Marketing | D11: Social Media & Viral Marketing – Campaign |
| Merit | Bioscope Films + Bain & Bunkell | Be Indie | Indiefin | Moving Image Craft | J05: Single |
| Merit | Bioscope Films + Bain & Bunkell | Be Indie | Indiefin | Moving Image Craft | J07: Single |
| Merit | Bioscope Films + Bain & Bunkell | Be Indie | Indiefin | Moving Image Craft | J15: Original Music – Single or Campaign |
| Silver | King James Group | 2minuteshowersongs | Sanlam | Public Relations | L08: Proactive Communications |
For more, go to www.oneshow.org.
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