by MarkLives (@markives) The IAB SA has announced the winners of the 2018 Bookmarks Awards. Gold Pixels went to 12 entries, while Silver went to another 55. Eight Black Pixels — Special Honours — were presented. Once again Ogilvy scooped Best Digital Agency, with KFC being awarded the Brand of the Year, and KFC’s Ben Schoderer winning Best Marketer. Congrats to all.
“Excellence by marketing professionals”
Comments Jerry Mpufane, chairman of the M&C Saatchi Group and jury president IAB SA Bookmarks 2018, “The Special Honours categories are very important in that they help celebrate excellence by the marketing professionals, which also serves as inspiration for more great work in the future. The industry needs to do better at identifying and celebrating the professionals who move us forward. Let’s hope 2019 sees more entries in these categories.
“The Bookmark Awards are an interesting window into modern and cutting-edge advertising. The great brands entered their work, and I know I speak on behalf of the jurors when I say that we saw some worthy winners. The case study entries challenged the way we look at advertising, elicited some heated debates about what works and what doesn’t, and mostly some lessons came out which can be applied into the future — and that’s very exciting.
“The application of artificial intelligence, as well as the various uses of the Internet of Things — where networks of physical devices enable these objects to connect and enhance the customer experience — are here, and will soon form part of the average advertising campaign plan. The judges were, however, decrying the fact that we had fewer, instead of more, case study entries demonstrating these technologies,” he concludes.
Campaign
Award |
Sub-category |
Entry agency |
Brand |
Title |
Product |
| Bronze | Content Strategy | FoxP2 | Ster-Kinekor | The Van Der Merwe film launch | The Van Der Merwe film |
| Gold | Content Strategy | King James Group | Sanlam | Ukshona Kwelanga | MyChoice Funeral Plans |
| Silver | Content Strategy | VML South Africa | Edgars Fashion | Emoji Catwalk | Edgars Summer Range 2016 |
| Bronze | Content Strategy | VML South Africa | The Huffington Post South Africa | Stop The Cycle | |
| Silver | Content Strategy | VML South Africa & Joe Public |
Nedbank | See Money Differently | Nedbank |
| Gold | Data-driven Campaign | Showmax | Showmax | Customer Engagement Segmentation | Video On Demand Internet TV |
| Bronze | Digital Integrated Campaign | Liquorice | Distell | Amarula #DontLetThemDisappear | Amarula |
| Bronze | Digital Integrated Campaign | Net#work BBDO | SCA | Vagina Varsity | Libresse Panty Liners |
| Bronze | Digital Integrated Campaign | Ogilvy | DStv | Halloween Sleep Over | DStv |
| Bronze | Digital Integrated Campaign | Wunderman | Investec | #MoreThanData | Investec Private Bank |
| Bronze | Digital Strategy | Net#work BBDO | SCA | Vagina Varsity | Libresse Panty Liners |
| Bronze | Integrated Mixed Media Campaign | Joe Public Pty Ltd | Chicken Licken | Afronaut | Hotwings® |
| Silver | Integrated Mixed Media Campaign | King James Group | Sanlam | Ukshona Kwelanga | MyChoice Funeral Plans |
| Silver | Integrated Mixed Media Campaign | King James Group | Sanlam | Mna Nam | National Savings Month | |
| Silver | Integrated Mixed Media Campaign | M&C Saatchi Abel | Nando’s | Reconciliation Table | Nando’s |
| Silver | Integrated Mixed Media Campaign | Ogilvy & Mindshare Jhb | KFC | Soundbite | The Soundbite Chart |
| Silver | Mobile Campaign | Ogilvy | KFC | Suppertime Stories | Suppertime Stories |
| Silver | Mobile Campaign | VML South Africa | The Huffington Post South Africa | Stop The Cycle |
Channels
| Silver | Branded Content | King James Group | Sanlam | Ukshona Kwelanga | MyChoice Funeral Plans |
| Silver | Branded Content | King James Group | Sanlam Private Wealth | Family Fortune | |
| Gold | Branded Content | Ogilvy | Huggies | Baby Marathon | Huggies |
| Silver | Digital Installations & Activations | FCB Cape Town | BMW Motorrad | Blink and you’ll miss it | BMW S1000RR |
| Silver | Digital Installations & Activations | Ogilvy | KFC | Suppertime Stories | Suppertime Stories |
| Silver | Digital Installations & Activations | Ogilvy | DStv | Halloween Sleep Over | DStv |
| Bronze | Digital Installations & Activations | Platinum Seed Digital Marketing | Glenfiddich | Voice Visualiser – The Independent Bar | Glenfiddich |
| Silver | Display Advertising | Mark1 | KFC | Add Hope | Charitable Donation |
| Bronze | Display Advertising | Ogilvy | KFC | Soundbite – Wetransfer Music Player | The Soundbite Chart |
| Gold | Display Advertising | VML South Africa | The Huffington Post South Africa | Stop The Cycle | Brand |
| Silver | Email, Direct & Inbound Marketing | Net#work BBDO | SCA | Vagina Varsity | Libresse Panty Liners |
| Gold | Innovative Use of Media | Ogilvy | KFC | Suppertime Stories | Suppertime Stories |
| Silver | Innovative Use of Media | VML South Africa | The Huffington Post South Africa | Stop The Cycle | Brand |
| Bronze | Innovative Use of Media | VML South Africa & Joe Public |
Nedbank | See Money Differently | Nedbank |
| Silver | Native Advertising | VML South Africa | The Huffington Post South Africa | Stop The Cycle | Brand |
| Silver | Online Video | FCB Cape Town | Western Cape Government | The PSA That Couldn’t Wait | Safely Home |
| Bronze | Online Video | Joe Public Pty Ltd | Chicken Licken | Afronaut | Hotwings® |
| Bronze | Online Video | King James Group | Santam | What I’d Rather Do | |
| Bronze | Online Video | M&C Saatchi Abel | Nando’s Grocery | Pizza | PERi-PERi Sauce |
| Bronze | Online Video | M&C Saatchi Abel | 10X Investments | #StopDaylightRobbery | 10X Investments |
| Bronze | Online Video | M&C Saatchi Abel | 10X Investments | Grocery Slash | 10X Investments |
| Bronze | Online Video | TBWA\Hunt\Lascaris Johannesburg | Flight Centre | BabyBot | Student Flights (known as Youth and Adventure) |
| Bronze | Online Video | VML South Africa & Joe Public |
Nedbank | See Money Differently | Nedbank |
| Bronze | Online Video | Wunderman | Investec | #MoreThanData | Investec Private Bank |
| Silver | Online Video Series | King James Group | Santam | What I’d Rather Do | |
| Silver | Online Video Series | Ogilvy | Huggies | Baby Marathon | Huggies |
| Gold | Organic Search Marketing | NMPi | Clicks | Clicks – Ranking in Position Zero | |
| Silver | Organic Search Marketing | NMPi | Gumtree | Gumtree – Driving Organic Performance | |
| Bronze | Organic Search Marketing | Rogerwilco | HomeChoice | Bedding down SEO | |
| Bronze | Paid Search Marketing | MEC | Vodacom | Google Shopping Ads | Telecommunications – Retail Deals |
| Bronze | Paid Search Marketing | Mediashop & Reprise Media | Debonairs | Debonairs- ROAS Campaign | Debonairs Pizza |
| Bronze | Paid Search Marketing | Rogerwilco | Chris Willemse Cycles | Shifting Gears | |
| Bronze | Paid Search Marketing | the media image (tmi) | Woolworths | Woolworths Online Shopping | Consumer Goods |
| Silver | Social Paid Advertising | King James Group & Forty Two Digital | Sanlam | Ukshona Kwelanga | MyChoice Funeral Plans |
| Bronze | Social Paid Advertising | VML South Africa | The Huffington Post South Africa | Stop The Cycle | Brand |
| Bronze | Use of CRM, Loyalty Programs & Gamification | Liquorice | Unilever | Knorr Deliver My Dinner | Knorr Whatsfordinner |
| Bronze | Use of CRM, Loyalty Programs & Gamification | Ogilvy & MEC & Cerebra | Vodacom | Play Everyday | Play Everyday |
| Silver | Use of CRM, Loyalty Programs & Gamification | VML South Africa | Multiply | Active Dayz | Brand |
| Bronze | Use of Programmatic Media | Nettrade Programmatic | Mediclinic South Africa | Mediclinic Baby | Baby Programme |
| Bronze | Use of Programmatic Media | Sizmek | Telkom | Limitless Ad units |
Community
| Bronze | Online Video Channels | Net#work BBDO | SCA | Vagina Varsity | Libresse Panty Liners |
| Bronze | Social Communities | VML South Africa | Nando’s | Nando’s social community | Brand |
| Silver | Social Media Campaigns | FoxP2 | SPCA | #ChooseYourFamily | Adoptions |
| Bronze | Social Media Campaigns | M&C Saatchi Abel | Nando’s | Reconciliation Table | Nando’s |
| Bronze | Social Media Campaigns | Net#work BBDO | Mercedes-Benz | 50 years of AMG | AMG |
| Bronze | Social Media Campaigns | Ogilvy | DStv | DStv Emoji Trailers | DStv |
| Silver | Social Media Campaigns | Ogilvy | MTV / World Aids Day | #FCK HIV | Get Tested |
| Silver | Social Media Campaigns | Ogilvy | DStv | Halloween Sleep Over | DStv |
| Silver | Use of User Generated Content | Hellocomputer & FCB Africa |
Toyota | Toyota C-HR #InternetApproved | Toyota C-HR |
| Bronze | Use of User Generated Content | VML South Africa | Standard Bank | #Today | Brand |
| Silver | Use of User Generated Content | VML South Africa | Edgars Fashion | Emoji Catwalk | Edgars Summer Range 2016 |
Craft
| Craft Bronze | Craft – Ad Ops | Farahnaz Thompson | AdOps & AdTech Teams at The Space Station | Ad Operations System Automation | Ad Ops system: Apollo |
| Craft Bronze | Craft – Client Service | Jessica Brits, Forty Two Digital |
Sanlam | Sanlam Client Service | |
| Craft Bronze | Craft – Interface Design | Camilla Clerke, Graham Paterson, Simon Spreckley, at Hellocomputer |
Investec Asset Management | Investec Journal 5 | Journal 5 |
| Craft Silver | Craft – Interface Design | Hellocomputer & FCB Africa |
South African Tourism | South African Tourism Renovation | South African |
| Craft Bronze | Craft – Interface Design | Alistair King, Matt Ross, Alex van Rensburg, Casper Odendaal at King James |
Siemens | CalendAR app | |
| Craft Silver | Craft – Marketing Copywriting | Wade Barnes, Gordon Ray, Joshua De Kock at M&C Saatchi Abel | ZANG Chocolate | K.O. Fatigo! | ZANG Caffeinated Chocolate |
| Craft Bronze | Craft – Marketing Copywriting | The Ogilvy team, Ogilvy | Vodacom | Youth Day | NXT LVL |
| Craft Silver | Craft – Marketing Copywriting | The Ogilvy team, Ogilvy | KFC | Suppertime Stories | Suppertime Stories |
| Craft Gold | Craft – Marketing Copywriting | The Ogilvy team, Ogilvy | Huggies | Baby Marathon | Huggies |
| Craft Bronze | Craft – News or Feature Writing | Henriette Loubser; Jo Van Eeden; Maygene de Wee at 24.com a Division of Media24 | Netwerk24 | The disappearance of Anchen Muller | Netwerk24 |
| Craft Bronze | Craft – News or Feature Writing | Adriaan Basson and Caryn Dolley at 24.com a Division of Media24 | News24 | Underworld Unmasked | News24 |
| Craft Bronze | Craft – Online Video Production | “Pepe Marais, Adam Weber, Peter Pohorsky, Left Post Production team, Di Cole, The Plank team, at Joe Public |
Chicken Licken | Afronaut | Hotwings® |
| Craft Silver | Craft – Online Video Production | Alistair King, Matt Ross, Dan Pinch, Rob Smith, Kim-Lara King, Tin Toy Productions at King James | Sanlam | The man who thinks he’s about to die | Sanlam Investments |
| Craft Silver | Craft – Online Video Production | Gordon Ray, Joshua De Kock, Wade Barnes, Bronwyn Henry and Bewilder TV at M&C Saatchi Abel |
ZANG Chocolate | K.O. Fatigo! | ZANG Caffeinated Chocolate |
| Craft Bronze | Craft – Online Video Production | Jason Xenopoulos, James Adey, Christian Horsfall, Leigh Ogilvie, Jacki Havermahl, Shannon Gloyne and Left Post Production team at VML South Africa | Nedbank | See Money Differently | Nedbank |
| Craft Silver | Craft – Online Video Production | Wunderman | Investec | #MoreThanData | Investec Private Bank |
| Craft Silver | Craft – Software, Coding & Tech. Innovation | The Ogilvy team, Ogilvy | KFC | Soundbite | The Soundbite Chart |
| Craft Bronze | Craft – Software, Coding & Tech. Innovation | The Ogilvy team, Ogilvy | KFC | Suppertime Stories | Suppertime Stories |
| Craft Bronze | Craft – Software, Coding & Tech. Innovation | Team Vicinity | Vicinity Media | LEO – the adserver | |
| Craft Bronze | Craft – Software, Coding & Tech. Innovation | Team Vicinity | Vicinity Media | Visitability Reporting | |
| Craft Bronze | Craft – Strategy | Mike Barnwell, FCB Cape Town | Western Cape Government | The PSA That Couldn’t Wait | Safely Home |
| Craft Silver | Craft – Strategy | Net#work BBDO | SCA | Vagina Varsity | Libresse Panty Liners |
| Craft Silver | Craft – Strategy | The Ogilvy team, Ogilvy | Huggies | Baby Marathon | Huggies |
| Craft Silver | Craft – Use of Sound | The Ogilvy team, Ogilvy | KFC | Suppertime Stories | Suppertime Stories |
| Craft Silver | Craft – UX | Calvin Pedzai, Hellocomputer | Investec Asset Management | Investec Journal 5 | Investec Journal 5 |
| Craft Silver | Craft – UX | Dane Bowen, Brigitte Le Roux, Calvin Pedzai at Hellocomputer & FCB Africa |
South African Tourism | South African Tourism Renovation | South African |
Emerging digital technologies and channels
| Gold | Bots, Messaging & Dark Social | King James Group | Sanlam | Ukshona Kwelanga | MyChoice Funeral Plans |
| Bronze | Bots, Messaging & Dark Social | Levergy Marketing Agency | SuperSport | SuperSport Football Bot | SuperSport’s Football Broadcast |
| Bronze | Bots, Messaging & Dark Social | Liquorice | Unilever | Knorr Deliver My Dinner | Knorr Whatsfordinner? |
| Silver | Customer Experience Design | Accenture | Momentum | Re-imagining Workplace Living Services: Smart Exits | Corporate and Public Sector |
| Silver | Customer Experience Design | Liquorice | Unilever | Knorr Deliver My Dinner | Knorr Whatsfordinner |
| Gold | Internet of Things | Ogilvy | Huggies | Baby Marathon | Huggies |
| Bronze | VR & AR | King James Group | Siemens | CalendAR app | |
| Silver | VR & AR | VML South Africa | The Huffington Post South Africa | Stop The Cycle | Brand |
| Bronze | VR & AR | Net#work BBDO | Mercedes-Benz | #Lookup | C-Class Coupé Cabriolet |
Platforms
| Silver | Brand, Commercial & Retail Websites |
Hellocomputer & FCB Africa |
South African Tourism | South African Tourism Renovation | South African |
| Bronze | Brand, Commercial & Retail Websites |
King James Group | Visa | Visa eLearning Platform | Visa eLearning |
| Bronze | Microsites | Discover Africa Group | Drive South Africa | South Africa in 360 | |
| Bronze | Microsites | Joe Public Pty Ltd | Chicken Licken | Afronaut | Hotwings® |
| Bronze | Mobile Apps | Accenture | Sasol | @Sasol App | Employee and contractor mobile application |
| Bronze | Mobile Apps | Arc Interactive | Dis-Chem | Dis-Chem Mobile App | Mobile App Design and Development |
| Bronze | Mobile Apps | Net#work BBDO | Chabad House | Acts of Random Kindness | ARK |
| Silver | Mobile Sites | Wunderman | Qhubheka | Do Your Part | Qhubeka |
| Bronze | Public Service & NPO platforms | Hellocomputer & FCB Africa |
South African Tourism | South African Tourism Renovation | South African |
| Bronze | Public Service & NPO platforms | Net#work BBDO | Chabad House | Acts of Random Kindness | ARK |
| Bronze | Web Applications | VML South Africa | Multiply | Active Dayz | Brand |
Publishing
| Bronze | Email Publications | Primedia Broadcasting | The Money Show | The Business Wrap | |
| Bronze | Live Event Coverage | 24.com a Division of Media24 | News24/Netwerk24 | News: From moving fast, to streaming live | News24/Netwerk24 |
| Bronze | Mobile Publications | 24.com a Division of Media24 | News24 | News24.com | News24 |
| Bronze | Mobile Publications | Blue Sky Publications | TheSouthAfrican.com | The South African & Marfeel | Marfeel’s Enterprise Web Optimization Solution |
| Bronze | Online News Video | Tiso Blackstar Group | TimesLIVE | I am Lara | |
| Bronze | Online Photography, Illustration & Imagery | 24.com a Division of Media24 | Channel24 | A picture is worth a thousand words | Channel24 |
| Silver | Online Photography, Illustration & Imagery | Primedia Broadcasting | Eyewitness News | Trial by Fire | |
| Bronze | Podcasts & Streaming | Primedia Broadcasting | Primedia Broadcasting | The Power of the Podcast | |
| Silver | Podcasts & Streaming | Soccer Laduma | Soccer Laduma | Creating South Africa’s Biggest Podcast! | |
| Silver | Publisher Apps | 24.com a Division of Media24 | News24 Edge | News24 Edge | News24 Edge |
| Silver | Publisher Apps | 24.com a Division of Media24 | Daily Kick | Daily Kick | Daily Kick |
| Silver | Publisher Apps | biNu | Goal Zero | Goal Zero #datafree | The Goal Zero #datafree App |
| Bronze | Publisher Sites | 24.com a Division of Media24 | Netwerk24 | South Africa’s largest subscription-based portal for news and analysis | Netwerk24 |
| Bronze | Publisher Sites | MobiMedia | SA Breaking News | SA Breaking News | www.sabreakingnews.co.za |
| Silver | Social Media Publications | Primedia Broadcasting | Capetalk | 20 in 140 | |
| Gold | Social Media Publications | VML South Africa | The Huffington Post South Africa | Stop The Cycle | |
| Gold | Special Features | 24.com a Division of Media24 | News24, AmaBhungane and Daily Maverick | #GuptaLeaks | #GuptaLeaks |
| Silver | Special Features | 24.com a Division of Media24 | Netwerk24 | A Medical Milestone | Newtwerk24 |
| Silver | Special Features | Primedia Broadcasting | Eyewitness News | Using Data to Fight Corruption | |
| Silver | Special Features | Primedia Broadcasting | Eyewitness News | Trial by Fire | |
| Bronze | Specialist Publisher Sites | Burn Media | Ventureburn | Ventureburn.com – A critical independent voice for SA’s tech startup sector | |
| Silver | Specialist Publisher Sites | Fire and Lion Pty Ltd | CORE Economics | The Future of Publishing | The Economy |
| Bronze | Specialist Publisher Sites | Tiso Blackstar Group | BusinessLIVE | BusinessLIVE | BusinessLIVE |
| Bronze | Specialist Publisher Sites | Tiso Blackstar Group | TshisaLIVE | TshisaLIVE | TshisaLIVE |
| Gold | User-Generated Content | Primedia Broadcasting | KFM 94.5 | What’s Up Western Cape?! |
Special Honours
Award |
Sub-category |
Winner |
Entry agency |
Brand |
Campaign title |
| Black pixel | Best Digital Student | Saarah Saint & Jessica Hay | Vega School | ||
| Black pixel | Best Digital Youngster | Bianca Potgieter | Joe Public Pty Ltd | ||
| Black pixel | Brand of the Year | KFC | Ogilvy | ||
| Black pixel | Best Marketer | Ben Schoderer, KFC | Ogilvy | ||
| n/a | Best CTO | No entries | |||
| Black pixel | Best Contribution to Transformation in the Digital Industry | The Fact Foundry | The Fact Foundry | ||
| Black pixel | Pixel for Purpose | FCB Cape Town | FCB Cape Town | Western Cape Government | The PSA That Couldn’t Wait |
| Black pixel | Best Publisher | 24.com a Division of Media24 | |||
| Black pixel | Best Digital Agency | Ogilvy | |||
| n/a | Best Individual Contribution to Digital | No entries |
The 10th edition of this annual event was held at the Theatre on the Track in Kyalami, Midrand, Gauteng on Thursday evening, 1 March 2018. For more, please go to the IAB SA website.
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