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by MarkLives (@marklives) Recruitment agency, Ad Talent, has released its 2018 salary survey for the communications industry. This annual survey is not intended to be prescriptive but is a report on what this specific recruiter has experienced over the course of the last year.

Ad Talent logo 2018It was compiled using:

  • figures of actual placements made by Ad Talent
  • figures from salary information obtained from all candidates interviewed by Ad Talent from January 2017 to December 2017
  • figures from salary information obtained from candidates who have submitted their CVs to Ad Talent
  • cost to company (CTC) figures
  • the average salaries per sector.

The survey notes that salaries vary significantly, depending on many factors, including size of the company, desirability to work for a particular company, and status. Salaries for media-sales roles vary significantly, depending on the commission structure / incentives. Years of experience references time spent in that particular position and NOT total working experience. This survey is not intended to be prescriptive. MarkLives reprints it with permission.

Advertising agencies

0–2 yrs (light)

2–5yrs (medium)

5–9 yrs (heavyweight)

Managing Director

Johannesburg R90 000 – R100 000 R100 000 – R150 000 R150 000+
Cape Town R75 000 – R88 000 R88 000 – R130 000 R130 000+

Deputy MD

Johannesburg R85 000 – R94 000 R94 000 – R100 000 R100 000+
Cape Town R75 000 – R84 000 R84 000 – R93 000 R93 000+

Client Service/Business Unit Director

Johannesburg R55 000 – R59 000 R59 000 – R65 000 R65 000+
Cape Town R45 000 – R49 000 R49 000 – R57 000 R57 000+

Group Account Director

Johannesburg R48 000 – R53 000 R53 000 – R57 000 R57 000+
Cape Town R42 000 – R46 000 R46 000 – R53 000 R53 000+

Account Director

Johannesburg R35 000 – R40 000 R40 000 – R48 000 R48 000+
Cape Town R32 000 – R40 000 R40 000 – R46 000 R46 000+

Account Manager

Johannesburg R23 000 – R26 000 R26 000 – R35 000 N/A
Cape Town R17 000 – R20 000 R20 000 – R28 000 N/A

Account Executive

Johannesburg R14 000 – R17 000 R17 000 – R20 000 N/A
Cape Town R10 000 – R12 000 R12 000 – R15 000 N/A

Project Manager

Johannesburg R25 000 – R37 000 R37 000 – R43 000 R43 000+
Cape Town R23 000 – R30 000 R30 000 – R39 000 R39 000+

Operations

Johannesburg R48 000 – R58 000 R58 000 – R79 000 R79 000+
Cape Town R45 000 – R57 000 R57 000 – R66 000 R66 000+

Production

Johannesburg R12 000 – R20 000 R20 000 – R38 000 R38 000+
Cape Town R10 000 – R18 000 R18 000 – R31 000 R31 000+

Traffic

Johannesburg R12 000 – R18 000 R18 000 – R35 000 R35 000+
Cape Town R12 000 – R17 000 R17 000 – R30 000 R30 000+

Strategic Planning Director

Johannesburg R61 000 – R68 000 R69 000 – R85 000 R85 000+
Cape Town R53 000 – R65 000 R65 000 – R82 000 R82 000+

Strategic Planner

Johannesburg R16 000 – R28 000 R28 000 – R45 000 R45 000+
Cape Town R13 000 – R21 000 R21 000 – R39 000 R39 000+

Digital

0–2 yrs (light)

2–5yrs (medium)

5–9 yrs (heavyweight)

Strategist

Johannesburg R18 000 – R32 000 R32 000 – R49 000 R49 000+
Cape Town R18 000 – R30 000 R30 000 – R45 000 R45 000+

Project Manager

Johannesburg R25 000 – R33 000 R33 000 – R40 000 R40 000+
Cape Town R22 000 – R30 000 R30 000 – R42 000 R42 000+

Social Media Brand Manager

Johannesburg R19 000 – R26 000 R26 000 – R40 000 R40 000+
Cape Town R16 500 – R20 000 R20 000 – R29 000 R29 000+

Social Media and Analytics Specialist

Johannesburg R22 000 – R31 000 R31 000 – R48 000 R48 000+
Cape Town R18 500 – R28 000 R28 000 – R42 000 R42 000+

Social Media Community Manager

Johannesburg R14 000 – R20 000 R20 000 – R35 000 N/A
Cape Town R12 000 – R18 000 R18 000 – R26 000 N/A

Content Manager

Johannesburg R14 000 – R20 000 R20 000 – R30 000 R30 000+
Cape Town R11 000 – R17 000 R17 000 – R25 000 R25 000+

Account Executive

Johannesburg R15 000 – R18 000 R18 000 – R22 000 N/A
Cape Town R11 000 – R15 000 R15 000 – R19 000 N/A

Account Manager

Johannesburg R25 500 – R29 000 R29 000 – R38 000 N/A
Cape Town R18 500 – R24 000 R24 000 – R29 000 N/A

Account Director

Johannesburg R38 000 – R43 000 R43 000 – R48 500 N/A
Cape Town R34 000 – R42 000 R42 000 – R47 000 N/A

Group Account Director

Johannesburg R47 000 – R53 000 R53 000 – R56 000 R56 000+
Cape Town R44 000 – R52 000 R52 000 – R54 000 R54 000+

Client Service Director

Johannesburg R51 000 – R56 000 R56 000 – R61 000 R61 000+
Cape Town R47 000 – R49 000 R49 000 – R58 000 R58 000+

SEO Specialist

Johannesburg R14 000 – R20 000 R20 000 – R30 000 R30 000+
Cape Town R14 000 – R18 000 R18 000 – R28 000 R28 000+

PPC Specialist

Johannesburg R15 000 – R21 000 R21 000 – R30 000 R30 000+
Cape Town R14 000 – R20 000 R20 000 – R28 000 R28 000+

Brand Manager

Johannesburg R25 000 – R28 000 R28 000 – R48 000 R48 000+
Cape Town R20 000 – R25 000 R25 000 – R38 000 R38 000+

Analyst

Johannesburg R17 000 – R22 000 R22 000 – R30 000 R30 000+
Cape Town R16 000 – R20 000 R20 000 – R27 000 R27 000+

Creative: Traditional

0–2 yrs (light)

2–5yrs (medium)

5–9 yrs (heavyweight)

Chief Creative Officer

Johannesburg N/A N/A R130 000+
Cape Town N/A N/A R120 000+

Group/Executive Creative Director

Johannesburg N/A N/A R104 000+
Cape Town N/A N/A R92 000+

Creative Director

Johannesburg R48 000 – R65 000 R55 000 – R75 000 R75 000+
Cape Town R40 000 – R48 000 R48 000 – R62 000 R62 000+

Head of Design

Johannesburg R37 000 – R50 000 R50 000 – R55 000 R55 000+
Cape Town R30 000 – R35 000 R35 000 – R45 000 R45 000+

Designer

Johannesburg R10 000 – R17 000 R17 000 – R32 000 R32 000+
Cape Town R10 000 – R15 000 R15 000 – R27 000 R27 000+

Creative Group Head

Johannesburg R35 000 – R45 000 R45 000 – R53 000 R53 000+
Cape Town R27 000 – R35 000 R35 000 – R45 000 R45 000+

Art Director

Johannesburg R11 000 – R18 000 R18 000 – R36 000 R36 000 – R55 000
Cape Town R10 000 – R18 000 R18 000 – R31 000 R31 000 – R47 000

Copywriter

Johannesburg R11 000 – R17 000 R17 000 – R35 000 R35 000 – R69 000
Cape Town R10 000 – R17 000 R17 000 – R28 000 R28 000 – R55 000

Proofreader

Johannesburg R14 000 – R19 000 R19 000 – R30 000 R30 000 – R45 000
Cape Town R10 000 – R15 000 R15 000 – R25 000 R25 000 – R40 000

Creative Strategist

Johannesburg N/A R22 000 – R35 000 R35 000 – R48 000
Cape Town N/A R20 000 – R33 000 R33 000 – R42 000

Studio Manager

Johannesburg R30 000 – R35 000 R35 000 – R40 000 R40 000 – R50 000
Cape Town R25 000 – R30 000 R30 000 – R35 000 R35 000 – R45 000

DTP Operator

Johannesburg R9 500 – R16 000 R16 000 – R25 000 R25 000 – R40 000
Cape Town R8 000 – R15 000 R15 000 – R24 000 R24 000 – R36 000

Promo Director/Producer

Johannesburg R10 000 – R15 000 R15 000 – R27 000 R27 000 – R45 000
Cape Town R9 000 – R13 000 R13 000 – R25 000 R25 000 – R40 000

Animator

Johannesburg R12 000 – R18 000 R18 000 – R32 000 R32 000 – R55 000
Cape Town R10 000 – R16 000 R16 000 – R26 000 R26 000 – R41 000

Video Editor

Johannesburg R10 000 – R15 000 R15 000 – R28 000 R28 000 – R48 000
Cape Town R9 000 – R13 000 R13 000 – R22 000 R22 000 – R37 000

Creative: Digital

0–2 yrs (light)

2–5yrs (medium)

5–9 yrs (heavyweight)

Creative Director

Johannesburg R45 000 – R55 000 R55 000 – R75 000 R75 000+
Cape Town R40 000 – R50 000 R50 000 – R65 000 R65 000+

Copywriter

Johannesburg R12 000 – R18 000 R18 000 – R35 000 R35 000 – R50 000
Cape Town R11 000 – R15 000 R15 000 – R30 000 R30 000 – R43 000

Art Director

Johannesburg R13 000 – R18 000 R18 000 – R35 000 R35 000 – R50 000
Cape Town R13 000 – R16 000 R16 000 – R32 000 R32 000 – R42 000

Designer/Multimedia Designer

Johannesburg R13 000 – R18 000 R18 000 – R35 000 R35 000 – R48 000
Cape Town R13 000 – R16 000 R16 000 – R30 000 R30 000 – R40 000

User Experience (UX) Lead

Johannesburg N/A N/A R70 000+
Cape Town N/A N/A R60 000+

User Experience (UX) Designers

Johannesburg R16 000 – R25 000 R25 000 – R42 000 R42 000+
Cape Town R13 000 – R20 000 R20 000 – R37 000 R37 000+

User Interface (UI) Designers

Johannesburg R16 000 – R25 000 R25 000 – R38 000 R38 000+
Cape Town R13 000 – R20 000 R20 000 – R35 000 R35 000+

Front-end Developer

Johannesburg R12 500 – R18 000 R18 000 – R35 000 R35 000 – R53 000
Cape Town R10 000 – R15 000 R15 000 – R28 000 R28 000 – R46 000

Back-end Developer

Johannesburg R18 000 – R22 000 R22 000 – R45 000 R45 000+
Cape Town R17 000 – R22 000 R22 000 – R40 000 R40 000+

Full-stack Developer

Johannesburg R12 500 – R20 000 R20 000 – R35 000 R35 000 – R50 000
Cape Town R12 000 – R17 000 R17 000 – R25 000 R25 000 – R45 000

Marketing

0–2 yrs (light)

2–5yrs (medium)

5–9 yrs (heavyweight)

Head of Digital and Insights Marketing

Johannesburg N/A R55 000 – R66 000 R66 000+
Cape Town N/A R48 000 – R58 000 R58 000+

CRM and Loyalty Manager

Johannesburg N/A R39 000 – R50 000 R50 000+
Cape Town N/A R35 000 – R47 000 R47 000+

Online Marketing Manager

Johannesburg N/A R35 000 – R46 000 R46 000+
Cape Town N/A R29 000 – R35 000 R35 000+

Marketing Director/Group Marketing Head/Head of Brand

Johannesburg R79 000 – R86 000 R86 000 – R145 000 R145 000+
Cape Town R64 000 – R77 000 R77 000 – R135 000 R135 000+

Marketing Manager/Group Brand Manager

Johannesburg R52 000 – R56 000 R56 000 – R78 000 R78 000+
Cape Town R47 000 – R52 000 R52 000 – R63 000 R63 000+

Brand/Product Manager

Johannesburg R22 000 – R30 000 R30 000 – R52 000 R52 000+
Cape Town R19 000 – R30 000 R30 000 – R46 000 R46 000+

Brand/Marketing Assistant

Johannesburg R13 000 – R20 000 R20 000 – R35 000 N/A
Cape Town R12 000 – R18 000 R18 000 – R27 000 N/A

Corporate Communications

0–2 yrs (light)

2–5yrs (medium)

5–9 yrs (heavyweight)

Communications Director

Johannesburg R37 000 – R55 000 R55 000 – R75 000 R75 000 – R130 000
Cape Town R32 000 – R42 000 R42 000 – R62 000 R62 000 – R100 000

Communications Manager

Johannesburg R30 000 – R40 000 R40 000 – R68 000 R68 000 – R90 000
Cape Town R25 000 – R35 000 R35 000 – R45 000 R45 000 – R75 000

Communications Officer/Consultant

Johannesburg R20 000 – R30 000 R30 000 – R40 000 R40 000 – R45 000
Cape Town R16 000 – R26 000 R26 000 – R32 000 R32 000 – R41 000

Events Manager

Johannesburg R28 000 – R35 000 R35 000 – R40 000 R40 000 – R70 000
Cape Town R20 000 – R28 000 R28 000 – R33 000 R33 000 – R65 000

Events Coordinator

Johannesburg R18 000 – R22 000 R22 000 – R30 000 R30 000+
Cape Town R15 000 – R20 000 R20 000 – R30 000 R30 000+

Internal Communications Manager

Johannesburg R27 000 – R35 000 R35 000 – R48 000 R48 000 – R78 000
Cape Town R22 000 – R30 000 R30 000 – R40 000 R40 000 – R52 000

PR Consultancies

0–2 yrs (light)

2–5yrs (medium)

5–9 yrs (heavyweight)

Managing Director

Johannesburg R65 000 – R75 000 R75 000 – R80 000 R80 000 – R130 000
Cape Town R55 000 – R65 000 R65 000 – R70 000 R70 000 – R110 000

Account Director

Johannesburg R35 000 – R41 000 R41 000 – R50 000 R50 000 – R65 000
Cape Town R31 000 – R36 000 R36 000 – R41 000 R41 000 – R50 000

Account Manager

Johannesburg R25 000 – R30 000 R30 000 – R36 000 R36 000+
Cape Town R22 000 – R26 000 R26 000 – R31 000 R31 000+

Account Executive

Johannesburg R16 000 – R21 000 R21 000 – R24 000 N/A
Cape Town R14 000 – R19 000 R19 000 – R21 000 N/A

Public Relations Assistant

Johannesburg R10 000 – R14 000 R14 000 – R19 000 N/A
Cape Town R8 500 – R13 000 R13 000 – R18 000 N/A

Sponsorship Manager

Johannesburg R22 000 – R30 000 R30 000 – R45 000 R45 000 – R75 000
Cape Town R20 000 – R25 000 R26 000 – R40 000 R40 000 – R50 000

Media

0–2 yrs (light)

2–5yrs (medium)

5–9 yrs (heavyweight)

Media Director

Johannesburg R38 000 – R44 000 R44 000 – R54 000 R54 000 – R80 000
Cape Town R28 000 – R38 000 R38 000 – R48 000 R48 000 – R75 000

Media Planner

Johannesburg R27 000 – R30 000 R30 000 – R43 000 R43 000 – R53 000
Cape Town R20 000 – R28 000 R28 000 – R35 000 R35 000 – R40 000

Media Buyer

Johannesburg R16 000 – R23 000 R23 000 – R33 000 R33 000 – R43 000
Cape Town R12 000 – R15 000 R18 000 – R23 000 R23 000 – R28 000

Media Strategist

Johannesburg R30 000 – R35 000 R35 000 – R50 000 R50 000 – R80 000
Cape Town R22 000 – R27 000 R28 000 – R40 000 R40 000 – R70 000

Media Sales Executive

Johannesburg R25 000 – R28 000 R28 000 – R38 000 R38 000+
Cape Town R20 000 – R25 000 R25 000 – R35 000 R35 000+

Media Sales Director

Johannesburg R35 000 – R40 000 R40 000 – R48 000 R48 000 – R90 000
Cape Town R30 000 – R35 000 R35 000 – R40 000 R40 000 – R60 000

Media Sales Digital

Johannesburg R27 000 – R35 000 R35 000 – R45 000 R45 000+
Cape Town R20 000 – R27 000 R27 000 – R35 000 R35 000+
Digital Media Strategist
Johannesburg R35 000 – R40 000 R40 000 – R55 000 R55 000+
Cape Town R27 000 – R32 000 R32 000 – R42 000 R42 000+

 

See also

 

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Published by Herman Manson

MarkLives.com is edited by Herman Manson. Follow us on Twitter - http://twitter.com/marklives

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