by MarkLives (@marklives) Following a competitive pitch process, FCB Africa has retained the Toyota South Africa account. FCB has held the account for 57 years.
Earlier this year, Toyota announced the account was out to pitch to ensure corporate compliance. The Financial Mail estimates the business to be worth more than R245m/year (total ad spend).
“This is one of our most important and enduring relationships, and is only possible in the spirit of a true partnership that has seen us — as agency and people — grow along with the Toyota business in South Africa,” says Brett Morris, FCB group CEO and group CCO.
“A huge thank you to the current Toyota and FCB team, as well as the hundreds more who have worked on the business for the more than half a century Toyota has been with us. We’re obviously more than delighted that the partnership continues uninterrupted, and look forward to the next chapter. This is something that we will never take for granted and we strive to earn it every single day.”
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