Cheryl Hunter (shelflife at’s weekly pick of all things new — product, packaging, design, insight, food, décor and more!

  • Popeyes’ fried chicken comes to South Africa
  • The Brazzi SunBra in-store
  • Peppadew’s new Jalapeño range

Popeyes Louisiana Kitchen to launch first restaurant in SA

There’s a new fried-chicken player in the crowded quick-service restaurant (QSR) segment: South Africans can look forward to the arrival of American brand, Popeyes Louisiana Kitchen, when SA franchisee, Siyaghopa Trading Group, opens its first local restaurant in Sandton City this week Thursday, 13 July 2017.

Popeyes Louisiana Kitchen mealBased on restaurant unit counts, Popeyes is currently ranked as the world’s second-largest QSR chicken concept, with more than 2 700 restaurants in the US and around the world. Popeyes was founded in 1972 in New Orleans and is now a global player, having carved a niche in the market with its authentic Louisiana-style cuisine across more than 25 countries, with SA being the latest to join the fold.

Says Jaye Sinclair, CEO for SA-based Siyaghopa Trading Group, “The brand is founded on a 300-year old culinary tradition, which incorporates a fusion of cooking styles, spices and ingredients, derived from African, European, North American and Native American cultural influences. We are bringing the best of the American South to meet Africa’s South and we have no doubt that the culinary similarities — including the melting pot of flavours and festive traditions — will be well-received by SA guests.”

Going forward, Sinclair plans to expand the brand nationally, in a variety of locations, venues and formats, to ensure that the majority of South Africans have access to Popeyes in the near future.



Spending time in the great outdoors and playing sport is as much a part of SA culture as biltong, braais and boerewors, but the need to be sun-smart is increasing: Enter the new Brazzi SunBra.

Brazzi SunBra collageThe Brazzi SunBra is a new sports bra that gives maximum support and comfort while protecting arms and shoulders from the sun with its integrated, UV-protective sleeves. The brainchild of Durban sports and outdoor enthusiast, Joslyn Ivison, the underwear is made from a performance stretch fabric that can regulate body temperature by drawing moisture away from the skin.

Brazzi fabrics are tested to UPF 50+ and block at least 98% of the sun’s UVA and UVB rays. Perfect for gardening or spending extensive time in the sun, the bra is described as also providing the ultimate active wear support during any sporting pastime, from golf and cycling to hiking and horse riding.


Hello Jalapeño

Peppadew has extended its pickled Jalapeno range and developed a range of recipes to encourage consumers to use the peppers in daily cooking.

Peppadew Jalapeno collageThe range of Mild Halves, Hot Slices and Mild Cones allow for garnish with a zesty bite, sauces with slices, halves to skewer or cones to roast for poppers. The simple recipes offer a variety of ideas and are accompanied by images that may only be described as food porn and are sure to get mouths watering.

Available from leading supermarkets and retailers, the peppers are kosher- and halaal-certified, contain no artificial colourants and have a 12-month shelf life.



Cheryl HunterShelf Life is’s weekly column covering all things new. Notify us of yours at shelflife at marklives dot com. Want to sponsor Shelf Life? Contact us here.

Cheryl Hunter (@cherylhunter) has written for the South African media, marketing and advertising industries for more than 15 years. A former editor of M&M in Independent Newspapers and contributor to Bizcommunity, AdFocus, AdReview and the Ad Annual, she has also produced for various television networks and currently consults on communication strategy and media liaison.

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