by Herman Manson (@marklives) The MTN Group has confirmed the appointment of the Omnicom Group as its integrated global agency. Six global agency networks — Dentsu Aegis Network, Havas, Interpublic Group, Omnicom, Publicis and incumbent WPP  (through MetropolitanRepublic and Aqua) — were invited to tender for the account in March 2016. Three (Omnicom, Publicis and WPP) continued into a second round late last year.

Omnicom was selected based on having met “the functional and commercial requirements” of the pitch, according to MTN. These requirements were scope of work and specialisation, industry and geographic track record, proposed resource (footprint, team and transformation agenda), and specified risk and financial parameters.

According to a statement issues by MTN, “The appointment of Omnicom Group spans the areas of brand, media, digital, public relations, internal communication and sponsorships, across MTN’s functional areas of marketing, consumer, enterprise business, digital services, corporate affairs, human resources and investor relations at a group level, as well as the company’s operations in 22 markets.”


Herman MansonHerman Manson (@marklives) is the founder and editor of

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