by MarkLives (@marklives) Loeries 2016 finalists are being announced all week long during Creative Week Durban, taking place 15-21 August 2016. Here’s Outdoor & Out of Home and Media Innovation [added Thursday afternoon].
We are updating this list as new finalists are announced. All finalists presented here are unaudited results. All winners will be announced at the awards ceremonies, 20–21 August, at the ICC Durban.
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Outdoor & Out of Home
| AMBIENT & ALTERNATIVE MEDIA | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| FCB Cape Town | NIVEA Sunslide | NIVEA Sun | NIVEA Sun Kids sunscreen |
| FCB Cape Town | Netflorst Happy Cam | Netflorist | Happy Cam |
| DDB | Sit down to save lives | SANBS | Blood Donations |
| Ogilvy & Mather Cape Town | District Six Travelling Suitcases | District Six Museum | District Six Museum |
| Ogilvy & Mather Cape Town | WellingTops | Heinz Foods | Wellingtons Tomato Sauce |
| Joe Public Pty Ltd | Twitter Track | Nedbank | Retail |
| Geometry and Ogilvy & Mather Johannesburg | The SAB Spike Detector Coaster | South African Breweries | SAB Drink Responsibly Initiative |
| J.Walter Thompson Beirut | The Good Note | Bou Khalil Supermarché | the Good Note |
| Mullen Lowe Johannesburg | SANBS – BLOOD BAG POSTERS | SANBS | n/a |
| Ignite Joe Public | Static Flag | MBSA | Vans |
| Ogilvy & Mather Cape Town | The Vuvuliser | Castrol | Magnatec |
| Ogilvy & Mather Cape Town | Gumtree Christmas Wrapping Paper | Gumtree SA | Gumtree.co.za |
| Y&R South Africa | #BreakTheMould | Cape Talk | Gender Free Toys |
| TBWA\RAAD | One-Drop Bottle | Pril | Dishwashing Liquid |
| DIRECT MAIL | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| Promise | Box of Inspiration: Uplifting Education | CNA | Stationery |
| Joe Public Pty Ltd | The Plate Project | McCain | Frozen Foods |
| Mullen Lowe Johannesburg | Connect – Magnetism | Nestle Professional | Nestle Professional |
| Black River FC | Barney | Reach for a dream | Payroll giving |
| Black River FC | Kruger | Reach for a dream | Payroll giving |
| Black River FC | DJ | Reach for a dream | Payroll giving |
| TBWA\Hunt\Lascaris\Durban | Words in Wine | TOPS at SPAR | Olive Brook Shiraz/Cabernet Sauvignon |
| TBWA\Hunt\Lascaris\Durban | Book Reviews | TOPS at SPAR | Olive Brook Shiraz/Cabernet Sauvignon |
| IN-STORE | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| Memac Ogilvy Dubai | NIGHTSTAND | IKEA | IKEA Special Offers |
| Memac Ogilvy Dubai | BOOKCASE | IKEA Special Offers | IKEA. It’s That Affordable . |
| Joe Public Pty Ltd | Drought Packs | Clover SA | Fresh Milk |
| OUTDOOR MEDIA | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| NOAHS ARK COMMUNICATIONS LIMITED | FOR WHITES ONLY( oscar) | MULTIPRO | HYPO |
| The Odd Number | #Feesmustfall | VIP (Vote is Power) | #2X |
| FCB Cape Town | BMW Splash | BWM Motorrad | S 1000 RR |
| The Odd Number | #Fillupthedome | VIP(vote is power) | #Fillupthedome |
| The Odd Number | #Stopxenophobia | VIP (vote is power) | #2X |
| Y&R South Africa | Traffic Jam | Land Rover | Defender |
| Y&R South Africa | Billion Star | Land Rover | Defender |
| Y&R South Africa | One 4×4 | Land Rover | Defender |
| Y&R South Africa | The Water | Land Rover | Defender |
| J. Walter Thompson Dubai | Global Transfer | HSBC | International Money Transfer |
| NATIVE VML | I am Muslim | PASSOP | I am Muslim |
| NATIVE VML | I am American | PASSOP | I am Muslim |
| NATIVE VML | I am French | PASSOP | I am Muslim |
| NATIVE VML | I am German | PASSOP | I am Muslim |
| NATIVE VML | I am South African | PASSOP | I am Muslim |
| NATIVE VML | Unscam Posters | Mosaic | Unscam Posters |
| TBWA\Hunt\Lascaris Johannesburg | Traffic Jam | Standard Bank | Joy of Jazz |
| TRANSIT & AIR | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| Advantage Y&R | #DontWashMeNAM | City of Windhoek | Water saving |
| TBWA\Hunt\Lascaris Johannesburg | Nissan Knockout | Nissan South Africa | Champions League Sponsorship |
Media Innovation
| MEDIA INNOVATION – MEDIA CAMPAIGN | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| Gorilla Creative Media | Beat Your #MonsterCraving | R&R Ice Cream | King Cone |
| Carat | Tinder puts Opel Adam on the Dating Scene | Opel | Opel Adam |
| Y&R South Africa | Op45 | Operation Smile | Operation Smile |
| Ogilvy & Mather Johannesburg | #LetsTalkColour | MTV Africa | MTV |
| FP7/DXB (Part of McCann Worldgroup) | Project Akshar (Alphabets) | SmartLife | GetSmart Program |
| MEDIA INNOVATION – SINGLE MEDIUM | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| NetworkBBDO | Team Kenya | Diageo | Tusker Lager |
| Red September | The 15FX Folding Advert | John Deere | John Deere 15FX Planter |
| Advantage Y&R | #DontWashMeNAM | City of Windhoek | Water saving |
| DDB | InstaGlad | Clorox Africa (PTY) Ltd | Glad |
| Ogilvy & Mather Cape Town | District Six Travelling Suitcases | District Six Museum | District Six Museum |
| Joe Public Pty Ltd | Drought Packs | Clover SA | Fresh Milk |
| Joe Public Pty Ltd | No Filter For Violence | Zazi | Zazi |
| Geometry and Ogilvy & Mather Johannesburg | The SAB Spike Detector Coaster | South African Breweries | SAB Drink Responsibly Initiative |
| NATIVE VML | WEBJACK | BMW | X1 |
| Ogilvy & Mather Johannesburg | #LetsTalkColour | MTV Africa | MTV |
| NATIVE VML | Twitter Refugees | PASSOP | Twitter Refugees |
| NATIVE VML | Facebook Photobomb | DARG | Facebook Photobomb |
| NATIVE VML | Unscam Posters | Mosaic | Unscam Posters |
| Hellocomputer | Toyota Tougherer Load | Toyota | Hilux |
| Ignite Joe Public | Safety | De Beers | Voerspoed Mine |
| Joe Public Pty Ltd | Twitter Track | Nedbank | Retail |
| Joe Public Pty Ltd | Huisie | Nedbank | Retail |
| TBWA\Hunt\Lascaris Johannesburg | Traffic Jam | Standard Bank | Joy of Jazz |
| SQUAD DIGITAL | Story for Chela | Start a Library | Libraries for Schools |
| Carat Cape Town | The Green Issue | Woolworths | Woolworths |
For more, go to www.loeries.com.
Last updated at 2.03pm on 18 August 2016.
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