by MarkLives (@marklives) Loeries 2016 finalists are being announced all week long during Creative Week Durban, taking place 15-21 August 2016. Released late Tuesday afternoon, 16 August 2016: Communication Design [updated Wednesday morning and early afternoon], Integrated Campaign.
We are updating this list as new finalists are announced. All finalists presented here are unaudited results. All winners will be announced at the awards ceremonies, 20–21 August, at the ICC Durban.
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Communication Design
| BRAND IDENTITY & COLLATERAL DESIGN – DIRECT & PROMOTIONAL MAIL | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| King James Group | Sanlam J&B Met Accreditation Pack | Sanlam | Financial services |
| Derrick | Last Lions Top Cap | Absa Barclays | Cape Epic – Route Launch |
| Grid Worldwide Branding (Pty) Ltd | A-Z of ZA | INDABA.ZA | INDABA.ZA |
| Publicis Machine | Red Bull Summer Edition | Red Bull | Red Bull Summer Edition |
| Thirtyfour | Trading Post | Musgrave Gin | Musgrave Gin |
| Thirtyfour | Biltong Box | South African Breweries | Castle Lager |
| Thirtyfour | Scout Badges | Campworld | Campworld |
| Young & Rubicam | #BreakTheMould | Cape Talk | Gender Free Toys |
| The Hardy Boys | Geisha Stories for Life | Geisha | Promotional Mailer |
| Sunshine Gun | Perinaise Lenticular Box | Nando’s | Nando’s Perinaise |
| M&C Saatchi Abel | Perfect Hiding Place | Takealot.com | MANS Razors |
| Lowe Johannesburg | SANBS Direct Mailer | SANBS | n/a |
| Lowe Johannesburg | Connect | Nestle Professional | Nestle Professional |
| Ogilvy & Mather Cape Town | Amarok Social Test Drive | Volkswagen South Africa | Amarok |
| Demographica | Resolute | BMW | The all-new BMW 7 Series |
| J Walter Thompson | Downtown Fonts | Al Ismaelia For Real Estate Investment | Fonts |
| Parsons Branding | The Festive Times | Topline Distributors | Topline Tools |
| BRAND IDENTITY & COLLATERAL DESIGN – GENERAL COLLATERAL | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| The Jupiter Drawing Room Cape Town | Hologram Flyers | Interactive Africa | Design Indaba Festival 2016 |
| Circle Branding by Design | Sunlux Collection | Sunlux | Sunlux |
| The Jupiter Drawing Room Cape Town | Responsive Business Card | Virgin Radio International | Virgin Radio |
| The Jupiter Drawing Room (South Africa) Johannesburg | Teaching Typefaces | Reddam House | Learning Aids |
| Geometry Global Cape Town | The Slave Calendar | Iziko Museums of South Africa | Iziko Slave Lodge Museum |
| Thirtyfour | Awkward Silence | Warwick Wines | Awkward Silence |
| Thirtyfour | Maps | Campworld | Campworld |
| Ogilvy & Mather Cape Town | Gumtree Christmas Wrapping Paper | Gumtree SA | Gumtree.co.za |
| Geometry & Ogilvy & Mather Johannesburg | The SAB Spike Detector Coaster | South African Breweries | SAB Drink Responsibly Initiative |
| Ogilvy & Mather Cape Town | Anti-Fashion Show | NSRI | NSRI |
| Lowe Johannesburg | PERi-THREAD Book | Nando’s | n/a |
| Black River FC | Payslip Dreams | Reach for a dream | Payroll giving |
| Ogilvy & Mather Cape Town | Ziyabanda Ice Vinyl | SABMiller | Castle Lite |
| FCB Cape Town | Perfectly Blended | Retsol | Equatorial Coffee |
| M&C Saatchi Abel | The Nedbank Wonderland Project | Nedbank | The Nedbank Wonderland Project |
| FCB South Africa (PTY) LTD | Coca-Cola Emoticans Campaign | Coca-Cola | Coca-Cola Share A Coke |
| TBWA\RAAD | One-Drop Bottle | Pril | Dishwashing Liquid |
| BRAND IDENTITY & COLLATERAL DESIGN – IDENTITY PROGRAMMES | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| Circle Branding by Design | Cabanas | Cabanas | Cabanas |
| Grid Worldwide Branding (Pty) Ltd | A-Z of ZA | INDABA.ZA | INDABA.ZA |
| Grid Worldwide Branding (Pty) Ltd | School of Disruption | Lemon Farm | Lemon Farm |
| Grid Worldwide Branding (Pty) Ltd | Expand your world | Telkom | Telecommunication and connectivity |
| Grid Worldwide Branding (Pty) Ltd | All from one | .Past | .Past |
| The Jupiter Drawing Room Cape Town | Cymatic Identity | Virgin Radio International | Virgin Radio |
| The Jupiter Drawing Room Cape Town | Experience the wonder of creativity | Interactive Africa | Design Indaba Festival 2016 |
| Publicis Machine | Singita Coffee Table Book and Collateral | Singita | Singita Private Game Reserves |
| The Hardy Boys | Geisha Stories for Life | Geisha | Stories for Life |
| Sunshinegun (Pty) Ltd | Nando’s Global Visual Identity System | Nando’s | Visual Identity System |
| Grid Worldwide Branding (Pty) Ltd | Destination Brand Qatar | Destination Brand Qatar | Qatar Identity |
| Ogilvy & Mather Cape Town | Strike Identity Redesign | Strike | Strike |
| Parsons Branding | Make it Pop | Topline Distributors | Pop Furniture & Decor Paint |
| BRAND IDENTITY & COLLATERAL DESIGN – LOGOS | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| Shift Joe Public | Citizens in Partnership with Government | Citizens in Partnership with Government | Citizens in Partnership with Government |
| Switch Brand SA | VIA | South African Airways | Business Class Lounge |
| Grid Worldwide Branding (Pty) Ltd | All from one | .Past | .Past |
| The Jupiter Drawing Room Cape Town | Cymatic Logos | Virgin Radio International | Virgin Radio |
| Switch Design Cape Town | No 3 Silo | V&A Waterfront | No 3 Silo |
| Xfacta Consulting Services CC. | Braamies.co.za | South Point | Braamies.co.za |
| Switch Brand SA | Hall of Light | Johannesburg holocaust and genocide centre | Hall of Light Logo |
| OpenCo – The Open Collaboration | Kukhanya Bha! | IKwekwezi FM / SABC Radio | Brand |
| FOXP2 | Animal Dentistry | Cape Animal Dentistry Service | Cape Animal Dentistry Service |
| Grid Worldwide Branding (Pty) Ltd | Expand your world | Telkom | Telecommunication and connectivity |
| Grid Worldwide Branding (Pty) Ltd | Destination Brand Qatar | Destination Brand Qatar | Qatar Wordmark |
| Grid Worldwide Branding (Pty) Ltd | A-Z of ZA | INDABA.ZA | INDABA.ZA |
| BRAND IDENTITY & COLLATERAL DESIGN – POSTERS & BILLBOARDS | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| Memac Ogilvy | Bedroom | IKEA | IKEA |
| Memac Ogilvy | Kitchen | IKEA | IKEA |
| Memac Ogilvy | Living Room | IKEA | IKEA |
| Grid Worldwide Branding (Pty) Ltd | All from one | .Past | .Past |
| DDB South Africa | Sit down to save lives | SANBS | Blood Donations |
| Grid Worldwide Branding (Pty) Ltd | Race Must Fall | Anti-Est. | Anti-Est. |
| Young & Rubicam | Target – Lady | Gun Free South Africa | GFSA |
| Young & Rubicam | Target – Mamma | Gun Free South Africa | GFSA |
| Young & Rubicam | Target – Student | Gun Free South Africa | GFSA |
| J.Walter Thompson Beirut | Giraffe | Coca-Cola | Coca-Cola long can |
| Xfacta Consulting Services CC. | Book Fair | Kingsmead College | Kingsmead Book Fair |
| Xfacta Consulting Services CC. | Book Fair | Kingsmead College | Kingsmead Book Fair |
| J Walter Thompson | Downtown Fonts | Al Ismaelia For Real Estate Investment | Fonts |
| OpenCo – The Open Collaboration | The Mark Of Bravery | Soweto Gold | Soweto Gold ’76 |
| Grid Worldwide Branding (Pty) Ltd | Noise | Anti-Est. | Anti-Est. |
| Grid Worldwide Branding (Pty) Ltd | F-Bomb | Anti-Est. | Anti-Est. |
| Grid Worldwide Branding (Pty) Ltd | You don’t have to Shout to be Heard | Anti-Est. | Anti-Est. |
| OpenCo – The Open Collaboration | I Am ’76 | Soweto Gold | Soweto Gold ’76 |
| Grid Worldwide Branding (Pty) Ltd | Noise | Anti-Est. | Anti-Est. |
| CREATIVE USE OF PAPER | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| DDB South Africa | Magic Seats | Honda Motors Southern Africa (PTY) Ltd | Honda Jazz |
| King James Group | Sanlam J&B Met Accreditation Pack | Sanlam | Financial services |
| Black Africa Brand Counsulting | L’Atelier book | Absa Barclays | L’Atelier Commerative book |
| Thirtyfour | Maps | Campworld | Campworld |
| Geometry and Ogilvy & Mather Johannesburg | The SAB Spike Detector Coaster | South African Breweries | SAB Drink Responsibly Initiative |
| Ogilvy & Mather Cape Town | Soccer Star | Audi SA | Audi Space Frame |
| Black River FC | Payslip dreams | Reach for a dream | Payroll giving |
| Black River FC | Payslip dreams | Reach for a dream | Payroll giving |
| Lowe Johannesburg | Connect 2016 – Magnetism | Nestle Professional | Nestle Professional |
| Lowe Johannesburg | PERi-THREAD Book | Nando’s | n/a |
| FCB Cape Town | Perfectly Blended | Retsol | Equatorial Coffee |
| Ogilvy & Mather Cape Town | School Boy | Audi SA | Audi Space Frame |
| Ogilvy & Mather Cape Town | Ballerina | Audi SA | Audi Space Frame |
| Black River FC | Payslip dreams | Reach for a dream | Payroll giving |
| MOTION GRAPHIC DESIGN – BROADCAST DESIGN & GRAPHICS | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| Hellocomputer | MTV Base Birthday Ident – Kill Boring | MTV Base | MTV Base |
| Ogilvy & Mather Johannesburg | #LetsTalkColour | MTV Africa | MTV |
| Monarchy | M-NET Channel Evolution | M-NET | Channel Rebrand and Evolution |
| Monarchy | V-Entertainment Presenters: FACES | V Entertainment | Presenter Profiles |
| PUBLICATION DESIGN – WHOLE PUBLICATION | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| Black Africa Brand Counsulting | L’Atelier book | Absa Barclays | L’Atelier Commerative book |
| Black River FC | Try something Nandos book | Nandos | Nandos |
| The Hardy Boys | Geisha Stories for Life | Geisha | Promotional Mailer |
| Hitchcock Michalski | The Start of Tomorrow | SAMSA | Annual Report |
| TBWA Hunt Lascaris Durban | Words in Wine | TOPS at SPAR | Olive Brook Shiraz/Cabernet Sauvignon |
| TBWA Hunt Lascaris Durban | Book Reviews | TOPS at SPAR | Olive Brook Shiraz/Cabernet Sauvignon |
| THREE DIMENSIONAL & ENVIRONMENTAL DESIGN – INTERIOR DESIGN & TEMPORARY STRUCTURES | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| Shift Joe Public | Mining For Tomorrow | Anglo American | Anglo American Mining Indaba Stand |
| The Jupiter Drawing Room Cape Town | Piazza Stairs – Creative Journey | Interactive Africa | Design Indaba Festival 2016 |
| Radar | 0% Tax-free Shopping- Shopping | Nedgroup Investments | Nedgroup Investments, Tax-free savings |
| North Ltd | The Run Store | Run | Concept Store |
| Grid Worldwide Branding (Pty) Ltd | All from one | .Past | .Past |
| Radar | 0% Tax-free Shopping- Back to school | Nedgroup Investments | Tax-free investments |
| 140 BBDO | S.E.E.D Libraries | Brand SA | Library |
| Sunshinegun | Nando’s Central Kitchen Interior Design | Nando’s | Nando’s Central Kitchen |
| Formula D Interactive | Smart Living Challenge Zone | City of Cape Town & Two Oceans Aquarium | Smart Living Campaign |
| Mullen Lowe South Africa | Unlock the Taste | Elyx | Elyx Vodka |
| 140 BBDO | Three Ships Micro Distillery | Three Ships Whisky | Whisky |
| Grid Worldwide Branding (Pty) Ltd | Telkom Future Crib: A connected home | Telkom | Telecommunication and connectivity |
| DGIT Architects | If these walls could talk… | The Chairman | Entertainment Lounge |
Integrated Campaign
| INTEGRATED CAMPAIGN | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| FOXP2 | #OpenEyes | Ster-Kinekor | Ster-Kinekor |
| FOXP2 | Brave Enough | We The Brave | We The Brave |
| Moonlighting Commericals PTY LTD T/A Thread | Xperia Mashlab | Sony Xperia | Sony Xperia |
| FCB Cape Town | Testi-Monials | CANSA | CANSA |
| NOAHS ARK COMMUNICATION LIMITED | PROJECT SHOES | BOKO HALAL | THE YOUNG BOOKWORMS |
| King James Group | I Comrades | New Balance | New Balance |
| King James Group | Every Word is a Masterpiece | Sanlam | Financial Services |
| Net#workBBDO | Kung Fu | Chicken Licken | Chicken Licken |
| King James II | Without 5 | 5 FM | 5 FM |
| King James Group | Sanlam One Rand Family | Sanlam | Sanlam |
| Joe Public Pty Ltd | The Plate Project | McCain | Frozen Foods |
| Joe Public Pty Ltd | Twitter Track | Nedbank | Retail |
| Woolworths | #Pharrellwith Woolies – Integrated Campaign | Woolworths | Corporate |
| NATIVE VML | I am Muslim | PASSOP | I am Muslim |
| Young & Rubicam | Op45 | Operation Smile | Operation Smile |
| Young & Rubicam | #CelebrateDefender | Land Rover | Defender |
| Iconic | Betmatch | Bet.co.za | Online betting |
| J.Walter Thompson Beirut | The Good Note | Bou Khalil Supermarché | the Good Note |
| Advantage Y&R | #DontWashMeNAM | City Of Windhoek | Water saving |
| Ogilvy & Mather Cape Town | Amarok Social Test Drive | Volkswagen South Africa | Amarok |
| M&C Saatchi Abel | Turn Their Words Positive | Red Cross War Memorial Children’s Hospital | Red Cross War Memorial Children’s Hospital |
| M&C Saatchi Abel | A Perfect Match | Takealot.com | Merger |
| The DO Agency | World Toilet Day 2015 | Unilever | Domestos |
| Cheil Worldwide – Dubai | Samsung #BeFearless | Samsung | Samsung Gear VR |
| Ogilvy Mozambique | Summer Hit | CDM / SabMiller | 2M |
| OpenCo – The Open Collaboration | TV and Life are 1 | SABC 1 | Brand |
| TBWA\RAAD | One-Drop Bottle | Pril | Dishwashing Liquid |
| FP7/DXB (Part of McCann Worldgroup) | ABBA AHMED’S PRICELESS JOURNEY | MASTERCARD | PRICELESS NIGERIA |
| FP7/DXB (Part of McCann Worldgroup) | Project Akshar (Alphabets) | SmartLife | GetSmart Program |
For more, go to www.loeries.com.
Last updated at 10.33pm on 18 August 2016.
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