by MarkLives (@markives) The IAB SA has announced the winners of the 2016 IAB South Africa Bookmarks Awards. Congrats to all.
Gold
| Sector | Sub-sector | Category | Brand | Product | Title | Agency |
|---|---|---|---|---|---|---|
| Publisher | Publishing | Editorial | Superbalist.com | The Way of Us | The Way of Us | Superbalist.com |
| Marketers | Social | Existing Social Communities | City of Cape Town | City of Cape Town | Social channels | King James Group |
| Builders | Development | Mobile Apps | Superbalist.com | The Superbalist Mobile App | The Superbalist Mobile App | Superbalist.com |
| Marketers | Branded Content | Online Video Production | New Balance | Baby vs Dale Steyn | Giant Films | |
| Marketers | Branded Content | Online Video Production | Scouts South Africa | Youth development | Learn it young. | NOT NORM |
| Marketers | Media | Paid Search Marketing | Neilsons | Search Brand Protection | The Media Image | |
| Builders | Development | Software | BMW South Africa | BMW i3 | Talking Car | NATIVE VML |
| Publisher | Publishing | Special Features | EYEWITNESS NEWS | Homo Naledi – Interactive Feature | EYEWITNESS NEWS | |
| Marketers | Social | Use of User Generated Content | PASSOP (People Against Suffering Oppression and Poverty) | Give Refugees back their humanity | NATIVE VML |
Silver
| Sector | Sub-sector | Category | Brand | Product | Title | Agency |
|---|---|---|---|---|---|---|
| Publisher | Craft | Ad Ops | Mini, McDonalds, Telkom | Mini, McDonalds, Telkom | Excellence In Adops | Mark 1 |
| Marketers | Branded Content | Branded Content | Red Bull | The Red Bull X-Fighters Semi-Finals Event | The Red Bull X-Fighters Tricktionary Tapes | NATIVE VML |
| Marketers | Craft | Client Service | Gia Berger | Gia Berger | NATIVE VML | |
| Builders | Development | Coding & Tech. Innovation | KFC | KFC Flash & Win – Interactive Drive-Thru | KFC Flash & Win | Gloo@Ogilvy |
| Builders | Development | Coding & Tech. Innovation | BMW South Africa | BMW i3 | Talking Car | NATIVE VML |
| Marketers | Strategy | Content Strategy | City of Cape Town | City of Cape Town Anti-Drugs programme | Someone in Cape Town | King James Group |
| Marketers | Strategy | Data-driven Campaign | Tafel Lager | Tafel Lager | Let’s Celebrate Namibia | Techsys Digital |
| Marketers | Creative | Digital Campaign | KFC | The Soundbite Table | KFC Soundbite | Gloo@Ogilvy |
| Marketers | Creative | Digital Campaign | BMW South Africa | BMW i3 | Talking Car | NATIVE VML |
| Marketers | Strategy | Digital Strategy | Pioneer Foods | Marmite | Battle of the Spreads | Liquorice Africa Advertising (Pty) |
| Builders | Development | E-Commerce Sites | The Foschini Group | TFG eCommerce | NATIVE VML | |
| Publisher | Publishing | Editorial | Jameson | Jameson INDIE Channel | Jameson INDIE Channel | NATIVE VML |
| Marketers | Social | Existing Social Communities | Pernod Ricard South Africa | Jameson Irish Whiskey | Jameson Facebook Page | NATIVE VML |
| Marketers | Social | Existing Social Communities | Nando’s | Fast Food/Restaurant | The big bird on Twitter | Publicis Machine |
| Marketers | Media | Innovative use of Media | Lucozade | Lucozade | Lucozade Give Me Strength (WeTransfer) | Gloo@Ogilvy |
| Marketers | Creative | Integrated Campaign | Lucozade | Lucozade | Lucozade Give Me Strength | Gloo@Ogilvy |
| Builders | UX/ Interface | Interface Design | Johnnie Walker | Johnnie Walker Whiskey | Walker Wager | King James Group |
| Builders | UX/ Interface | Interface Design | Superbalist.com | Superbalist.com site | Superbalist.com | Superbalist.com |
| Builders | Development | Microsites | Three Ships Whisky | Three Ships 10 Year Old Single Malt Single Cask PX Finish | The Master’s Collection | Quirk Cape Town (Pty) Ltd & 140BBDO |
| Marketers | Creative | Mobile Campaign | Volkswagen | The New Volkswagen up! | The Uber Test Ride | Gloo@Ogilvy |
| Publisher | Publishing | Mobile Publication | EYEWITNESS NEWS | EWN WhatsApp Briefs | EYEWITNESS NEWS | |
| Publisher | Publishing | News or Feature Writing | eNCA.com | Medupi graves investigation | Medupi graves investigation | eNCA.com |
| Publisher | Publishing | News or Feature Writing | Superbalist.com | The Way of Us | The Way of Us | Superbalist.com |
| Marketers | Social | Online PR | BirdLife South Africa | International Vulture Awareness Day | Tuluver | Utopia |
| Marketers | Media | Organic Search Marketing | Clicks | Clicks.co.za – The Journey to E-commerce | Clicks2Customers | |
| Marketers | Media | Organic Search Marketing | McDonald’s | Brand | OK Google | Quirk Agency |
| Marketers | Media | Paid Search Marketing | Sage One South Africa | Online Accounting Software | Sage One Paid Search Marketing | Saatchi & Saatchi Synergize |
| Marketers | Craft | Paid Search Marketing – Craft | Saatchi & Saatchi | Paid Search Marketing | Excellence in Paid Search Marketing | Saatchi & Saatchi Synergize |
| Publisher | Publishing | Publisher sites | eNCA.com | South African news website | eNCA.com – Know more | eNCA.com |
| Marketers | Strategy | Research | Burn Media | Ventureburn | The Ventureburn Startup Survey – Excellence in Research | Burn Media |
| Marketers | Strategy | Research | Momentum | Multiply School tool | NATIVE VML | |
| Marketers | Social | Social Media Campaigns | City of Cape Town | City of Cape Town Anti-Drugs programme | Someone in Cape Town | King James Group |
| Marketers | Social | Social Media Campaigns | New Balance | New Balance | Comrades | King James Group |
| Marketers | Social | Social Media Campaigns | BirdLife South Africa | International Vulture Awareness Day | Tuluver | Utopia |
| Marketers | Social | Social Media Community Management | City of Cape Town | City of Cape Town | Social channels | King James Group |
| Marketers | Social | Social Media Community Management | Nando’s | Fast Food/Restaurant | The big team behind the big bird on Twitter | Publicis Machine |
| Marketers | Social | Social Paid Advertising | Sage One South Africa | Online Accounting Software | Sage One Paid Social advertising | Saatchi & Saatchi Synergize |
| Publisher | Publishing | Specialist Publisher sites | Design Indaba | Online publication | Design Indaba | Interactive Africa (Pty) Ltd |
| Publisher | Publishing | Specialist Publisher sites | Superbalist.com | The Way of Us | The Way of Us | Superbalist.com |
| Marketers | UX/ Interface | UX Design | Pernod Ricard | The Inner Circle | The Inner Circle Phase 1 | Hellocomputer |
| Marketers | UX/ Interface | UX Design | The Foschini Group | TFG eCommerce | NATIVE VML | |
| Builders | Development | Web Applications | Bilingo | iCAPTCHA | NATIVE VML | |
| Builders | Development | Websites | Pernod Ricard | The Inner Circle | The Inner Circle Phase 1 | Hellocomputer |
Bronze
| Sector | Sub-sector | Category | Brand | Product | Title | Agency |
|---|---|---|---|---|---|---|
| Builders | Development | Ad Network & Programmatic Technology | n/a | n/a | Distance Window | www.vicinity-media.com |
| Marketers | Branded Content | Branded Content | New Balance | New Balance | Baby vs Dale Steyn | King James Group |
| Marketers | Branded Content | Branded Content | New Balance | New Balance | Comrades | King James Group |
| Marketers | Branded Content | Branded Content | Sanlam | Sanlam | One Rand Family | King James Group |
| Builders | Development | Coding & Tech. Innovation | KFC | The Soundbite Table | KFC Soundbite | Gloo@Ogilvy |
| Builders | Development | Coding & Tech. Innovation | Three Ships Whisky | Three Ships 10 Year Old Single Malt Single Cask PX Finish | The Master’s Collection | Quirk Cape Town (Pty) Ltd & 140BBDO |
| Marketers | UX/ Interface | Customer Experience Design | Three Ships Whisky | Three Ships 10 Year Old Single Malt Single Cask PX Finish | The Master’s Collection | Quirk Cape Town (Pty) Ltd & 140BBDO |
| Marketers | Creative | Digital Campaign | Three Ships Whisky | Three Ships 10 Year Old Single Malt Single Cask PX Finish | The Master’s Collection | Quirk Cape Town (Pty) Ltd & 140BBDO |
| Marketers | Creative | Digital Campaign | BirdLife South Africa | International Vulture Awareness Day | Tuluver | Utopia |
| Builders | Development | Digital Installations and Activations | KFC | The Soundbite Table | KFC Soundbite | Gloo@Ogilvy |
| Marketers | Creative | Display Advertising | Volkswagen | The new range of Polo Vivos | Polo Vivo – Anything is possible | Gloo@Ogilvy |
| Marketers | Creative | Display Advertising | Q20 | Multi-purpose Lubricant | Q20 Squeaky Browzer | M&C Saatchi Abel |
| Builders | Development | E-Commerce Sites | Spree.co.za | Spree.co.za – website, mobile site and iOS and Android Apps | Spree.co.za Online Fashion Store | Media24 Ecommerce |
| Marketers | Creative | Col’Cacchio | Col’Cacchio Banting Menu | Col’Cacchio Slim down mailer | TWO.AM Agency | |
| Publisher | Publishing | Email Publication | Pick n Pay Supper Sorted | Pick n Pay Food | Pick n Pay – Supper Sorted | John Brown Media |
| Marketers | Social | Existing Social Communities | Steri Stumpie | Steri Stumpie | Steri Stumpie social channels | King James Group |
| Marketers | Media | Innovative use of Media | PASSOP (People Against Suffering Oppression and Poverty) | Give Refugees back their humanity | NATIVE VML | |
| Marketers | Social | Innovative Use of Social Media | Unilever | Knorr whatsfordinner? | Instant Inspiration | Liquorice Africa Advertising (Pty) |
| Marketers | Social | Innovative Use of Social Media | PASSOP (People Against Suffering Oppression and Poverty) | Give Refugees back their humanity | NATIVE VML | |
| Builders | UX/ Interface | Interface Design | Meyerton Engineering | Meyerton Engineering | Meyerton Mobile | INJOZI |
| Builders | UX/ Interface | Interface Design | BMW South Africa | BMW | Talking Car | NATIVE VML |
| Marketers | Craft | Marketing Copywriting | City of Cape Town | City of Cape Town | Someone in Cape town | King James Group |
| Builders | Development | Microsites | BMW South Africa | BMW i3 | Talking Car | NATIVE VML |
| Builders | Development | Mobile Apps | News24 | GridWatch | GridWatch – SA’s most reliable load shedding app | 24.com |
| Builders | Development | Mobile Apps | crowdCaster | crowdCaster | crowdCaster | Nona Creative |
| Marketers | Branded Content | Native Advertising | Nando’s | Nando’s Art Initiative | Between 10and5 | |
| Publisher | Publishing | News or Feature Writing | EYEWITNESS NEWS | Aletta Harrison – Prison Yoga | EYEWITNESS NEWS | |
| Publisher | Craft | News or Feature Writing – Craft | SABC Digital News | Body of work: features | Excellence in Feature writing | Christelle du Toit |
| Marketers | Branded Content | Online Video Production | Johnnie Walker | Johnnie Walker Whiskey | Walker Wager | King James Group |
| Marketers | Media | Organic Search Marketing | Makro | Makro SEO | Quirk Agency | |
| Marketers | Craft | Organic Search Marketing – Craft | Rogerwilco | Rogerwilco SEO team | Rogerwilco SEO team | Rogerwilco |
| Marketers | Craft | Organic Search Marketing – Craft | Saatchi & Saatchi | Search Marketing | Andre Wilkinson Excellence in Organic Search Marketing | Saatchi & Saatchi Synergize |
| Marketers | Craft | Paid Search Marketing – Craft | Coral | Making Every Click Count | The Media Image | |
| Marketers | Social | Social Media Campaigns | Nedbank | Card, Nedbank Greenbacks Rewards | Nedbank’s @LoveGreenbacks Twitter Bot | NATIVE VML |
| Marketers | Social | Social Media Campaigns | PASSOP (People Against Suffering Oppression and Poverty) | Give Refugees back their humanity | NATIVE VML | |
| Marketers | Social | Social Media Community Management | Steri Stumpie | Steri Stumpie | Steri Stumpie social channels | King James Group |
| Marketers | Social | Social Paid Advertising | BMW | BMW 1 Series | BMW 1 Series LCI Launch Campaign | EOH Digital |
| Marketers | Social | Social Paid Advertising | Unilever | Shield Deodorant and Antiperspirant | Shield – First in Africa | Gorilla Creative Media |
| Builders | Development | Software | SmartRand (Pty) Ltd | SmartRand | SmartRand: Automated Investment Advice | Twisted Toast Digital (Pty) Ltd |
| Publisher | Publishing | Special Features | eNCA.com | The story of a young MMA fighter’s rise to glory | Hope To Glory – The Journey of Themba Gorimbo | eNCA.com |
| Publisher | Publishing | Specialist Publisher sites | VISI | Website | VISI.co.za | New Media Publishing |
| Publisher | Publishing | Specialist Publisher sites | SA Creatives | SA Creatives Online Publication | SA Creatives | SA Creatives |
| Marketers | Strategy | Strategy | The Foschini Group | TFG eCommerce | NATIVE VML | |
| Marketers | Social | Use of User Generated Content | Brandhouse | Heineken® | Open Your City Mobile Experience | M&C Saatchi Abel |
| Marketers | Social | Use of User Generated Content | DARG Animal Rescue | DARG Rescue Animals | DARG Facebook Photobomb | NATIVE VML |
| Builders | Development | Web Applications | Fives Futbol | Fives Futbol Sports Management Platform | Fives Futbol Sports Management Platform | Bluegrass Digital |
| Builders | Development | Websites | Superbalist | Superbalist.com site | Superbalist.com | Superbalist.com |
Special awards
| Type | Organisation/Name | Agency |
|---|---|---|
| Agency of the Year | NATIVE VML | NATIVE VML |
| Best Digital Youngster | Chris Cannoo | Saatchi & Saatchi Synergize |
| Best Individual Contribution to Digital | Pete Case | Gloo@Ogilvy |
| Best Marketer | Charl Bassil | Pernod Ricard |
| Brand of the Year | SuperSport | SuperSport |
| Publisher of the Year | Eye Witness News | Eye Witness News |
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Well done to all the winners!!
#oneday