by MarkLives (@marklives) The winners of the 2015 Pendoring Awards have been announced. A total of 50 Gold and Silver Pendoring trophies have been awarded: 39 in the professional agency categories and 11 to students.
King James Group has scooped Pendoring’s highest honour — the Prestige Award — for the Sanlam Music Festival (Sanlam Musiekfees).
Agency breakdown
Nine gold Pendorings have been awarded in the agency categories, two each to TBWA\Hunt\Lascaris, Johannesburg, Baie-Lingual Concepts and Promise Brand Specialists and one each to King James Group, Etiket and FCB.
Joe Public takes home seven silver trophies; FCB Cape Town five; NATIVE VML and Promise Brand Specialists three each; TBWA\Hunt\Lascaris, Johannesburg, Ireland/Davenport, Chasing Migada Productions and Etiket two each; and Ninety9Cents, Birthmark, DDB South Africa and FCB 1886 one each.
Student breakdown
The three Gold Pendorings in the student category have gone to Stellenbosch Academy for Design and Photography (two) and AAA School of Advertising, Johannesburg (one). The eight Silver winners are North-West University (five), University of Pretoria (one), AAA School of Advertising, Johannesburg (one) and Vega School of Brand Leadership, Pretoria (one).
Overall awards
| Award | Category | Agency/student | Title | Advertiser/tertiary institution |
|---|---|---|---|---|
| Prestige | Live events & activations & direct communication | King James Group | Sanlam Musiekfees | Sanlam |
| Overall Student | Communication design | Casper Schutte | Ja Oom, Nee Oom | Stellenbosch Academy of Design and Photography |
| Umpetha | No award. |
Television/cinema with a production budget exceeding R600 000 — sponsored by kykNET
| Award | Title | Agency | Advertiser |
|---|---|---|---|
| Silver | Klein Riaan | Native VML | Netwerk24 |
Television/cinema with a production budget less than R600 000 — sponsored by kykNET
| Silver | Campaign: Afrikaans in Argentinië | Promise Brand Specialists | CNA |
Non-broadcast video & film
No finalists, therefore no awards.
Radio
| Gold | Noodsaaklikhede | FCB Cape Town | Engen QuickShop |
| Gold | Wildtuin | TBWA\Hunt\Lascaris Johannesburg | Tiger Brands |
| Silver | Campaign: 5 Minute | TBWA\Hunt\Lascaris Johannesburg | Tiger Brands |
| Silver | ’n Leeftyd in ’n Minuut | Joe Public | Dialdirect |
| Silver | Campaign: Poespas Radio | Ireland/Davenport | CliffCentral |
| Silver | Campaign: Treffers | Joe Public | Nedbank |
Newspapers
No award.
Magazines — sponsored by Huisgenoot
| Silver | Campaign: Klankbane | FCB Cape Town | BMW Motorrad |
Posters
No award.
Out-of-home
No finalists, therefore no awards.
Digital: websites, microsites, mobile apps & sites — sponsored by Media24
| Silver | Want dis lekker! | Etiket | Kief Koekies |
Digital: online & mobile advertising, social media & email marketing
| Gold | Campaign: Stemposboodskappe | Baie-Lingual Concepts | The-O/Produce/Sound Patch Collaboration |
Original Afrikaans — sponsored by The Dagbreek Trust
| Gold | Kinderboeke | Promise Brand Specialists | CNA |
| Gold | Wildtuin | TBWA\Hunt\Lascaris Johannesburg | Tiger Brands |
| Silver | Campaign: Klankbane | FCB Cape Town | BMW Motorrad |
| Silver | Klein Riaan | Native VML | Netwerk24 |
| Silver | Campaign: 5 Minute | TBWA\Hunt\Lascaris Johannesburg | Tiger Brands |
| Silver | Campaign: Poespas Radio | Ireland/Davenport | CliffCentral |
| Silver | Campaign: Treffers | Joe Public | Nedbank |
| Silver | Want dis lekker! | Etiket | Kief Koekies |
Retail
| Silver | Campaign: Afrikaans in Argentinië | Promise Brand Specialists | CNA |
| Silver | Campaign: Noodsaaklikhede | FCB Cape Town | Engen QuickShop |
| Silver | Suzaniël | Ninety9Cents Communications | Checkers |
| Silver | Campaign: Tjie | FCB Cape Town | Corner Bakery |
Craft
| Gold | Writing | Want dis lekker! | Etiket | Kief Koekies |
| Gold | Original Music & Sound Design | Campaign: Stemposboodskappe | Baie-Lingual Concepts | The-O/Produce/Sound Patch Collaboration |
| Silver | Writing | Campaign: Kies jou Kompetisie Reg | DDB South Africa | SABC |
| Silver | Special Visual Effects | Klein Riaan | Native VML | Netwerk24 |
| Silver | Special Visual Effects | KykNET Beleef jou Wêreld | Birthmark | KykNET |
| Silver | Writing | ’n Leeftyd in ’n Minuut | Joe Public | Dialdirect |
| Silver | Cinematography & direction | Toe Vind Ek Jou | Chasing Migada Productions | Francois van Coke Feat. Karen Zoid |
| Silver | Original Music & Sound Design | Campaign: Treffers | Joe Public | Nedbank |
Communication design
| Silver | Campaign: Smaak verskil | Joe Public | Clover |
| Silver | Vernuftig Vermeng | FCB Cape Town | Equatorial Coffee |
Live events & activations & direct communication
| Gold | Sanlam Musiekfees | King James Group | Sanlam |
| Silver | Boks Vol Inspirasie | Promise Brand Specialists | CNA |
| Silver | Omkeerbare Tronkbaadjie | Joe Public | One School at a Time |
Integrated campaign — sponsored by the ATKV
| Gold | Boks Vol Inspirasie | Promise Brand Specialists | CNA |
Truly South Africa: Television
No award.
Truly South Africa: Radio
| Silver | Campaign: Igugu | FCB 1886 | Cell C |
Truly South Africa: General
No award.
Truly South Africa: Craft
No finalists, therefore no awards.
Students
Students — Television; cinema; video communication; internet commercials
| Title | Tertiary institution | Students | |
|---|---|---|---|
| Silver | Toorberg | University of Pretoria | Marilize Gouws, Monique Cowdrey |
Students — Radio
No finalists, therefore no awards.
Students — Print communication
| Silver | Campaign: Etikette | Vega School of Brand Leadership, Pretoria | Layla Loots |
Students — Communication design
| Gold | Ja Oom, Nee Oom | Stellenbosch Academy of Design and Photography | Casper Schutte |
Students — Craft
| Gold | Photography and Graphic Design | Ja Oom, Nee Oom | Stellenbosch Academy of Design and Photography | Casper Schutte |
| Silver | Illustration | Dorp | North-West University | Amanda van der Walt |
| Silver | Illustration | Maaifoedie | North-West University | Lise-Marié Clarke |
Students — Integrated campaign
| Silver | MK Gons | North-West University | Reandi Engelbrecht, AdrienViljoen, Ronel Swanepoel, Luanri Venter |
| Silver | MK Kuier | North-West University | Amanda van der Walt |
| Silver | MK Tjoen-It | North-West University | Berné van Zyl, Suzél van Heerden, Junika van Schalkwyk |
Students — Truly South African communication
| Gold | Campaign: Anyone’s Game | AAA School of Advertising Johannesburg | Lizandri van de Merwe, Yenani Madikwa |
| Silver | President | AAA School of Advertising Johannesburg | Mahlatse Moetlo |
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