by MarkLives (@marklives) The Loerie Awards has updated its list of finalists for 2014. Our table below includes the finalists we announced on Monday, 15 September 2014, and Tuesday 16 September.
| AM01A: Africa & Middle East – Communication Design | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| BACK Brand Advertising Communication Kick Lda. | ACCA – Angolan Association of Horse Breeders Identity | ACCA – Associação Angolana de Criadores de Cavalos | ACCA – Angolan Association of Horse Breeders Identity |
| BACK Brand Advertising Communication Kick Lda. | Smartflex Matresses | IMEX | Smartflex |
| Brand Union | Unsung Heroes | Abdul Latif Jameel Community Initiatives | 2012 Annual review |
| creativeHUB Limited | “Beyond Generations” | Radbanc | Brand Identity Guide |
| AM01B: Africa & Middle East – Design Mixed Media | |||
| Ogilvy Namibia | Refresh | The Blood Transfusion Service of Namibia | NamBTS |
| AM02A: Africa & Middle East – PR Communication | |||
| No finalists for this category | |||
| AM03A: Africa & Middle East – Digital & Interactive Communication | |||
| Dialogue Saatchi & Saatchi | SKY Girls | SKY | SKY Digital |
| Geometry Global Dubai | Tiger Co-Lab | Sirocco FZCO | Tiger Beer |
| Havas Worldwide Istanbul | Farewell Elizabet | Durex | Durex |
| Squad Digital | Video to SMS | Equity Bank Kenya | End of Year Message |
| Squad Digital | New Safaricom Kenya Website | Safaricom | Safaricom.co.ke |
| Squad Digital | Open Your Eyes Kenya | Safaricom | Safaricom.co.ke |
| AM05A: Africa & Middle East – Print Communication | |||
| DDB Lagos | Businessman | Mouka | Mouka Mattress |
| DDB Lagos | Footballer | Mouka | Mouka Mattress |
| DDB Lagos | Musician | Mouka | Mouka Mattress |
| DDB Lagos | Basketballer | Mouka | Mouka Mattress |
| Flametree | Hammer | Brighter Monday | brightermonday.co.ke |
| Flametree | Roads | Bic | Wite Out |
| Flametree | Street Kid | Bic | Wite Out |
| Flametree | Whisk | Brighter Monday | brightermonday.co.ke |
| Flametree | Syringe | Brighter Monday | brightermonday.co.ke |
| Flametree | Robber | Bic | Wite Out |
| Havas Tunisia | The Snail | Super Colle | Super glue |
| Havas Tunisia | The Octopus | Super Colle | Super glue |
| Havas Tunisia | The Lizard | Super Colle | Super glue |
| Havas Worldwide Istanbul | Music of the People | Açik Radyo / Open Radio | Açik Radyo / Open Radio |
| Scanad Uganda | No logo | Roofings | Roofings Razor Wires |
| Scanad Uganda | Send Money 1 | Airtel Uganda | Airtel Money |
| Scanad Uganda | Send Money 3 | Airtel Uganda | Airtel Money |
| Scanad Uganda | Send Money 2 | Airtel Uganda | Airtel Money |
| Scanad Uganda | Shock 1 | Roofings | Roofings electric fencing |
| Scanad Uganda | Shock 2 | Roofings | Roofings electric fencing |
| Scanad Uganda | Shock 3 | Roofings | Roofings electric fencing |
| Scanad Uganda | Stuck | Roofings | Roofings barb wires |
| AM06A: Africa & Middle East – Outdoor & Collateral Media | |||
| DDB Lagos | Real | Royco | Royco Beef |
| DDB Lagos | Horns | Royco | Royco Beef |
| GOLO | Colorful Escalators | DSP Plascon | Plascon |
| Ogilvy & Mather Africa – Nairobi | Bill the Billboard | Sprite | Sprite |
| AM07A: Africa & Middle East – Radio Communication | |||
| Geometry Global Dubai | Sri Lankan Health Spa | Sawa Mninjah | Rescue Radio, The Rescue Continues |
| Geometry Global Dubai | Nepalese Street Festival | Sawa Mninjah | Rescue Radio, The Rescue Continues |
| Geometry Global Dubai | Kenyan Romantic Drama | Sawa Mninjah | Rescue Radio, The Rescue Continues |
| Geometry Global Dubai | Filipino Pop Singer | Sawa Mninjah | Rescue Radio, The Rescue Continues |
| Weathermen & Co | Courtroom | Novel Motor Company | Pre-Owned Vehicles |
| AM08A: Africa & Middle East – TV, Film & Video Communication | |||
| 5ive ltd | Life moves on | Kenya Breweries Limited | Drink-driving awareness |
| Advantage Y&R | HUGS | MTC | Image |
| BBDO EAST AFRICA | Twende Kazi | Tusker | Tusker Lager |
| KREMA Worldwid | Beaming Rocket | LG Electronics | MiniBeam |
| Ogilvy & Mather Africa – Nairobi | THE DIE HARDS | COCA-COLA | 2014 FIFA WORLD CUP QUALIFIERS |
| Ogilvy & Mather Africa – Nairobi | THE ADMIRERS | COCA-COLA | 2014 FIFA WORLD CUP QUALIFIERS |
| Ogilvy & Mather Africa – Nairobi | THE CLUELESS | COCA-COLA | 2014 FIFA WORLD CUP QUALIFIERS |
| Ogilvy & Mather Africa – Nairobi | THE OLD TIMER | COCA-COLA | 2014 FIFA WORLD CUP QUALIFIERS |
| Ogilvy & Mather Africa – Nairobi | THE WORRIER | COCA-COLA | 2014 FIFA WORLD CUP QUALIFIERS |
| Ogilvy & Mather Africa – Nairobi | THE SHOW OFF | COCA-COLA | 2014 FIFA WORLD CUP QUALIFIERS |
| Squad Digital | Open Your Eyes Kenya | Safaricom | Website |
| AM10A: Africa & Middle East – Ubuntu Award | |||
| JERICHO ADVERTISING | SUNLIGHT RAY OF HOPE | Unilever | SUNLIGHT 2 IN 1 |
| AM11A: Africa & Middle East – Integrated Campaigns | |||
| BBDO EAST AFRICA | Twende Kazi | Tusker | Tusker Lager |
| DDB Lagos | Saka Ports | MTN | MTN Number Portability |
| DE1A: Brand Identity & Collateral Design – Logos | |||
| Baie-Lingual Concepts | The-O | The-O Recording Studio | The-O Recording Studio |
| Base2 | Foghound Group Logo Designs | Foghound Group | Foghound Group |
| Black Africa Brand Counsulting | The Bayliss Gallery | The Bayliss Gallery | The Bayliss Gallery |
| Black Africa Brand Counsulting | Little Giant | Little Giant | Little Giant |
| Bletchley Park | Salt Watch Logo | Salt Watch | Salt Watch |
| Boomtown | Mohair rebrand | Mohair South Africa | Mohair South Africa |
| Boomtown | Between 5 and 10 | 5 and 10 | Architectural Rendering Services |
| Grid Worldwide Branding (Pty) Ltd | ANTI EST #UNLEARN | ANTI EST | #UNLEARN |
| Punk / King James Group | I AM PUNK | Punk | Corporate Identity |
| Quirk Cape Town (Pty) Ltd | Brave Curious Minds Logo Design | Quirk | Quirk Logo |
| Rogue Brand Agency | Carrick Identity | Carrick | Carrick Identity |
| Shift Joe Public | Fonts For The Future | Fonts For The Future | Fonts For The Future |
| singh&sons | West Side | WESGRO | WESGRO |
| Timesquare | 11 Shillings | 11 Shillings | 11 Shillings Parkhurst Ale |
| DE1B: Brand Identity & Collateral Design – Identity Programmes | |||
| Black Africa Brand Counsulting | In Association | In Association | In Association CI |
| Black Africa Brand Counsulting | Bonitas | Bonitas | Bonitas CI |
| Grid Worldwide Branding (Pty) Ltd | ANTI EST #UNLEARN | ANTI EST | #UNLEARN |
| Joe Public | Meet The Post Office | The Post Office | The Post Office Retouching Studio |
| Lowe Cross Colours | Thought for food | Nestle Professional | Nestle Professional |
| Punk / King James Group | I AM PUNK | Punk | Corporate Identity |
| Saatchi & Saatchi South Africa | Wolf In Sheep’s Clothing | Wolf In Sheep’s Clothing | Wolf In Sheep’s Clothing |
| Studio Botes | Curious? | Siyavula | Natural Science Text Books |
| The Hardy Boys | THB Group CI | The Hardy Boys | The Hardy Boys |
| The Jupiter Drawing Room (South Africa) Cape Town | Screw Business as Usual | Virgin Group | Virgin Group |
| DE1C: Brand Identity & Collateral Design – Posters & Billboards | |||
| Bittersuite | Sweet | Simply Asia | New dishes |
| Bittersuite | Fresh | Simply Asia | New dishes |
| Bittersuite | Hot | Simply Asia | New dishes |
| Grid Worldwide Branding (Pty) Ltd | ANTI EST #UNLEARN | ANTI EST | #UNLEARN |
| Grid Worldwide Branding (Pty) Ltd | ANTI EST #UNLEARN | ANTI EST | #UNLEARN |
| OPENCO The Open Collaboration | Little Hell Hotel (Children of the Pool) | World Leisure Holidays | World Leisure Holidays – Ambre |
| OPENCO The Open Collaboration | Little Hell Hotel (Little Shop of Toddlers) | World Leisure Holidays | World Leisure Holidays – Ambre |
| OPENCO The Open Collaboration | We Shall Overcome | Campaigning for Cancer | C4C |
| Publicis Machine | Monster | Marmite | Marmite |
| Publicis Machine | Witch | Marmite | Marmite |
| Shift Joe Public | Protester | Protester | Protester |
| Shift Joe Public | USSR Ukraine | Protester | USSR Ukraine |
| The Jupiter Drawing Room (South Africa) Johannesburg | Doors | PPC Cement | Sponsorship |
| Y&R South Africa | DACHSHUND TO ELEPHANT | LAND ROVER JAGUAR | LAND ROVER |
| Y&R South Africa | DESK LAMP TO CAMPFIRE | LAND ROVER JAGUAR | LAND ROVER |
| Y&R South Africa | POTTED PLANT TO BAOBAB | LAND ROVER JAGUAR | LAND ROVER |
| DE1D: Brand Identity & Collateral Design – Direct & Promotional Mail | |||
| Black River FC | How does Nandos make you feel? | Nandos | How does Nandos make you feel? |
| FCB South Africa (PTY) LTD | A rainbow for the Rainbow Nation | Coca-Cola South Africa | Coca-Cola |
| Joe Public | Firework | Foodcorp | Bobtail |
| Lowe Cross Colours | Thought for Food | Nestle Professional | Nestle Professional |
| M&C Saatchi Abel | Fossil Biscuits | IZIKO Museums | Natural History Museum |
| Ninety Nine Cents | Kings of Pong | PUMA | PUMA Social Club |
| Publicis Machine | Tuongee Gift Pack | Habari Media | Habari Media |
| Publicis Machine | Pow Wow Calendar | Habari Media | Habari Media Pow Wow Calendar |
| Shift Joe Public | Start The Day With Paper | Antalis | Arjowiggins Paper Range |
| DE2A: Three Dimensional & Environmental Design – Architecture | |||
| 140 BBDO | Exclusive S.E.E.D Library | Exclusive Books | Exclusive Books |
| Boogertman & Partners Architects | Concrete Made Human | EY | EY |
| Boogertman & Partners Architects | The Disappearing Clubhouse | Steyn City Development | Steyn City Clubhouse |
| Paragon Group | 105 Corlett | Paragon Architecture | 105 Corlett |
| DE2B: Three Dimensional & Environmental Design – Interior Design & Temporary Structures | |||
| Brand Union | A new class of flying | South African Airways | A320 |
| Grid Worldwide Branding (Pty) Ltd | ANTI EST #UNLEARN | ANTI EST | #UNLEARN |
| Inhouse Brand Architects | Connect 99c | 99c Advertising Agency | Corporate Offices |
| Joe Public | Ice Bed | Nedbank | Nedbank CSR Blanket Drive |
| Make Architects + interior studio | a view with a room | KOI restaurant | Feature wall for KOI restaurant |
| NATIVE VML | The Residence by Absolut | Absolut | Absolut Vodka |
| The Jupiter Drawing Room (South Africa) Cape Town | Design Indaba Spread the Word Installation | Interactive Africa | Design Indaba |
| The Jupiter Drawing Room (South Africa) Cape Town | City of Cape Town Expo Stand | City of Cape Town | City of Cape Town |
| DE2C: Three Dimensional & Environmental Design – Package & Industrial Design | |||
| King James Group | Bell’s Festive Packaging – Burgundy | Brandhouse Beverages | Bell’s Extra Special Scotch Whisky |
| Switch | Creative Circle Trophy | Creative Circle | Creative Circle |
| The Greenhouse | SAB DQL Regional Trophy | SAB | SAB Draught Quality League |
| Y&R South Africa | LAND ROVER BOTTLE CAP | LAND ROVER JAGUAR | LAND ROVER |
| DE3A: Publication Design – Book, Magazine & Newspaper Design | |||
| Lowe Cross Colours | Thought for Food | Nestle Professional | Nestle Professional |
| Shift Joe Public | Fonts For The Future | Fonts For The Future | Fonts For The Future |
| DE3B: Publication Design – Annual Reports, Brochures & Technical Literature | |||
| human.kind Advertising | WESSA Annual Review 2013 | Wildlife and Environment Society of South Africa | Annual Review |
| Promise | Feather: Building a Business on Friendships | Irvine’s | Corporate Branding |
| Publicis Machine | Mark Magazine | Marklives | Mark Magazine |
| Shift Joe Public | Expanding Possibilities | South African Maritime Safety Authority | South African Maritime Safety Authority |
| Sunshinegun | The sound of Nando’s | Nando’s | Afro-Luso |
| The Jupiter Drawing Room (South Africa) Cape Town | Virgin Interactive Moodboards | Virgin Group | Virgin Group |
| The Jupiter Drawing Room (South Africa) Cape Town | Mediclinic Brand Book | Mediclinic | Mediclinic |
| DE4A: Motion Graphic Design – Broadcast Design & Graphics | |||
| Thackwell & Whittaker | SuperSport Absa Currie Cup Promo | SuperSport | Absa Currie Cup |
| DE5A: Design Mixed-Media Campaign | |||
| Baie-Lingual Concepts | The-O | The-O Recording Studio | The-O Recording Studio |
| Brand Union | Sawubona African Premium | South African Airways | Brand system |
| FCB South Africa (PTY) LTD | A rainbow for the Rainbow Nation | Coca-Cola South Africa | Coca-Cola |
| Grid Worldwide Branding (Pty) Ltd | ANTI EST #UNLEARN | ANTI EST | #UNLEARN |
| iKineo | Reliable Locals | Yellow Pages | Yellow Pages |
| Lowe Cross Colours | Thought for Food | Nestle Professional | Nestle Professiona |
| Quirk Cape Town (Pty) Ltd | COMSA : Whats Yours Is Mined | Chamber of Mines SA | Mining |
| Quirk Cape Town (Pty) Ltd | World Design Capital 2014 | World Design Capital | Transformational Design |
| Shift Joe Public | Fonts For The Future | Fonts For The Future | Fonts For The Future |
| The Jupiter Drawing Room (South Africa) Cape Town | Design Indaba – Spread the Word | Interactive Africa | Design Indaba |
| The Jupiter Drawing Room (South Africa) Cape Town | Screw Business as Usual campaign | Virgin Group | Virgin Group |
| IN1A: Digital & Interactive – Internet Advertising | |||
| Aqua / Wunderman | Selfie Banner | MTN | Brand |
| Gloo Digital Design | MINI “The New Original” – Test Drive | MINI | The New Original |
| Gloo Digital Design | FNB League of Innovators | First National Bank | FNB League of Innovators |
| Ireland/Davenport | War Is Not A Game | The Ditsong National Museum of Military History | The War Museum |
| Lowe Cape Town | Better World, Guantanamo Bay | Independent Newspapers | Cape Times |
| Lowe Cape Town | Better World, Robben Island | Independent Newspapers | Cape Times |
| M&C Saatchi Abel | Heineken Dropped | Brandhouse Beverages | Heineken |
| Quirk Cape Town (Pty) Ltd | Hungry Lion Bigger Burger Banner | Hungry Lion | Double Big Boss Burger |
| Y&R South Africa | MEETING REMINDER | LAND ROVER | 2014 DISCOVERY |
| IN1B: Digital & Interactive – Email marketing | |||
| DDB South Africa | Smuggle the Rainbow. Taste the Rainbow. | Wrigley | Skittles |
| Gloo Digital Design | PUMA Trac | PUMA | PUMA Trac |
| Ireland/Davenport | Confidential E-mail | Right2Know | Right2Know |
| Joe Public | Born To Run | Mercedes-Benz | Commercial Vehicles – Vans |
| Publicis Machine | Naughty pics | Heat Magazine | Heat Magazine |
| Publicis Machine | Proposal | Heat Magazine | Heat Magazine |
| Publicis Machine | More Than Just Friends | Heat Magazine | Heat Magazine |
| IN1C: Digital & Interactive – Website | |||
| DDB South Africa | Smuggle the Rainbow. Taste the Rainbow. | Wrigley | Skittles |
| Gloo Digital Design | SPUR “Kids portal” | SPUR Group | Kids Portal |
| Pier2Pier | Merchants Online | Merchants on Long | African Concept E-Store |
| Pier2Pier | C&C Milano | C&C Milano | International Textile E-Store |
| Quirk Cape Town (Pty) Ltd | Capitec Bank Website | Capitec Bank | Capitec Bank Website |
| IN1D: Digital & Interactive – Microsite | |||
| BNRY and Jupiter Drawing Room Johannesburg | Make Think Become Did | ABSA | ABSA Design Indaba Sponsorship |
| Connect Joe Public | Interactive Wall Garden | Yuppiechef | Eat for the Earth |
| Geometry Global (Pty)Ltd | Drymageddon | Revlon South Africa | Mitchum |
| Injozi | Ride Epic | Tracker | Ride Free |
| King James Group | Be Safe Out There | Santam | Insurance |
| King James Group | King Of Flavour | Brandhouse Beverages | Johnnie Walker |
| Liquorice | Extra Cold Music | South African Breweries | Castle Lite Website |
| Ogilvy & Mather Cape Town | What could be as thrilling as driving the New Golf R. In Sweden. On ice? | Volkswagen | Golf R |
| Ogilvy & Mather Cape Town | Land of quattro® | Audi | Land of quattro® |
| Ogilvy & Mather Johannesburg | Election Quiz | Comedy Central | Comedy Central |
| OgilvyOne | KFC Zinger Double Down | KFC | Zinger Double Down |
| Utopia | The Penguin Run | BirdLife South Africa | Save Our Seabirds Festival |
| IN1E: Digital & Interactive – Social Media | |||
| Aqua / Wunderman | Worlds longest share | MTN | Brand |
| Base2 | Absa April Fools’ 2014 | Absa Bank | Sponsorship |
| DDB South Africa | Smuggle the Rainbow. Taste the Rainbow. | Wrigley | Skittles |
| DDB South Africa | Say Goodbye to Serious | Unilever | Wall’s Ice-cream |
| Havas Worldwide Johannesburg | The Great Debate | One Young World | One Young World |
| J. Walter Thompson Cape Town Pty Ltd. | Pass The Parcel | Kalahari.com | Kalahari.com |
| King James II | Pilgrimage | Metro FM | The 13th Metro FM Music Awards |
| Liquorice | The World’s Shortest CV | Sanlam | SanlamUP Graduate Recruitment |
| Liquorice | SA’s First Twitter Auction | Unilever | Magnum Pink and Black |
| Liquorice & Hardy Boys | #SkyDine | Unilever | Robertsons |
| M&C Saatchi Abel | The Street Store | The Haven Night Shelter on Napier | The Street Store |
| M&C Saatchi Abel | Heineken Dropped | Brandhouse Beverages | Heineken |
| Net#work BBDO | Secret Menu | Chicken Licken | Secret Menu |
| Quirk Cape Town (Pty) Ltd | Savanna Serenades | Savanna | Savanna |
| Quirk Johannesburg | Boerewors | Durex | Durex Condoms |
| Saatchi & Saatchi South Africa | Project Trapped | PharmaDynamics | Efferflu C Immune Booster |
| Society, Atmosphere Communications | MWEB #Dinnercam | MWEB | MWEB Uncapped Wifi |
| The Jupiter Drawing Room (South Africa)Johannesburg | Make Think Did | Absa | Sponsorship |
| Thirtyfour | Beame Brings Back the Things You Love | Mix Telematics | Beame |
| Utopia | The Penguin Run | BirdLife South Africa | Save Our Seabirds Festival |
| IN1F: Digital & Interactive – Applications, Activations & Interactive tools | |||
| Aqua / Wunderman | shAIR | MTN | Sponsorship |
| FCB South Africa (PTY) LTD and HelloComputer | The Electric Kiss Project | Labello | Labello |
| Gloo Digital Design | SPUR “Activation Screen” | SPUR Group | SPUR “Activation Screen” |
| Gloo Digital Design | PUMA Pixel Pong | PUMA | PUMA |
| Gloo Digital Design | FNB ATM Switch | First National Bank | FNB ATM Switch |
| Gloo Digital Design | MINILECTIX | MINI | MINILECTIX |
| Hilltop Live Promotions | Manna aka Oppikoppi BeerDrone | Oppikoppi BeerDrone | BeerDrone |
| HKLM | Mining Matters | Anglo American | Mining Indaba |
| King James Group | Johnnie Walker Whisky Profiler | Johnnie Walker | Johnnie Walker |
| Liquorice | The World’s First Twerk Activated Vending Machine | Castle Lite | X-Cold GP |
| Native Digital Agency (Pty) Ltd | Hollard Ascend | Hollard | Hollard Ascend |
| NATIVE VML | Chocnology | Nestle | Kitkat |
| The Jupiter Drawing Room (South Africa) Cape Town | Lucky Pet Missing Cat App | Oceana Brands | Lucky Pet |
| The Jupiter Drawing Room (South Africa)Johannesburg | Make Think Did | Absa | Sponsorship |
| IN2A: Digital & Interactive – Mobile Advertising | |||
| Gloo Digital Design | MINI JCW | MINI | MINI JCW |
| M&C Saatchi Abel | World AIDS Day WiFi | MWEB | MWEB WiFi |
| Tequila Johannesburg Advertising | New spin on things | Appletiser | Appletiser Slender Can |
| IN2B: Digital & Interactive – Mobile Applications & Sites | |||
| 24.com a Division of Media24 | News24 Elections | News24 | News24 Elections |
| Geometry Global (Pty)Ltd | Drymageddon | Revlon South Africa | Mitchum |
| Gloo Digital Design | BMW “Are you 2 enough?” | BMW | Are you 2 enough? |
| Gloo Digital Design | PUMA Visar | PUMA | PUMA |
| Gloo Digital Design | Castle Braai | South African Breweries | Castle Lager |
| Injozi | Ride Epic | Tracker | Ride Free |
| King James Group | King Of Flavour | Brandhouse | Johnnie Walker |
| NATIVE VML | bookly | Modjaji Books | bookly |
| Ogilvy & Mather Cape Town | What could be as thrilling as driving the New Golf R. In Sweden. On ice? | Volkswagen | Golf R |
| One Kingdom Creative Studio | Oju Africa App | Mi-Fone | Oju |
| Sea Monster Entertainment | Spur Tribe Colour Me 3D | Spur | Spur Tribe Colour Me 3D |
| IN3A: Digital Integrated Campaign | |||
| BNRY | Make Think Become Did | ABSA | ABSA Design Indaba Sponsorship |
| DDB South Africa | Smuggle the Rainbow. Taste the Rainbow. | Wrigley | Skittles |
| Gloo Digital Design | Castle Braai | South African Breweries | Castle Lager |
| Gloo Digital Design | BMW “Are you 2 enough?” | BMW | Are you 2 enough? |
| Gloo Digital Design | FNB League of Innovators | First National Bank | FNB League of Innovators |
| King James Group | King Of Flavour | Brandhouse | Johnnie Walker |
| King James Group | Through the eyes of a child | Santam | Insurance |
| NATIVE VML | Ke Yona | Nedbank | Ke Yona |
| NATIVE VML | Chocnology | Nestle | Kitkat |
| NATIVE VML | The Indie Channel | Jameson | Jameson Whiskey |
| NATIVE VML | bookly | Modjaji Books | bookly |
| Ogilvy & Mather Cape Town | What could be as thrilling as driving the New Golf R. In Sweden. On ice? | Volkswagen | Golf R |
| Saatchi & Saatchi South Africa | Project Trapped | PharmaDynamics | Efferflu C Immune Booster |
| Thirtyfour | Opening Lines | Exclusive Books | Exclusive Books |
| Utopia | The Penguin Run | BirdLife South Africa | Save Our Seabirds Festival |
| IN4A: Digital Crafts – Interface & Navigation | |||
| CRIO | Smart Self Service | MTN | myMTNza Smart Self Service |
| DDB South Africa | Smuggle the Rainbow. Taste the Rainbow. | Wrigley | Skittles |
| Gloo Digital Design | BMW “Are you 2 enough?” | BMW | Are you 2 enough? |
| Liquorice | Extra Cold Music | Castle Lite | Castle Lite Website |
| NATIVE VML | Hollard Ascend | Hollard | Hollard Ascend |
| Ogilvy & Mather Cape Town | What could be as thrilling as driving the New Golf R. In Sweden. On ice? | Volkswagen | Golf R |
| IN4B: Digital Crafts – Animation | |||
| No finalists for this category | |||
| IN4C: Digital Crafts – Illustration, Photography & Graphic Design | |||
| King James Group | King Of Flavour | Brandhouse | Johnnie Walker |
| Lowe Cross Colours | Thought for Food | Nestle Professional | Nestle Professional |
| NATIVE VML | Menlyn’s Biggest Fans | Menlyn Park | Menlyn Park |
| OPENCO The Open Collaboration | Little Hell Hotel | World Leisure Holidays | World Leisure Holidays – Ambre |
| Punk / King James Group | I AM PUNK | Punk | Corporate Identity |
| IN4D: Digital Crafts – Music & Sound Design | |||
| King James Group | King Of Flavour | Brandhouse | Johnnie Walker |
| IN4E: Digital Crafts – Writing | |||
| Gloo Digital Design | FNB ATM Switch | First National Bank | FNB ATM Switch |
| IN4F: Digital Crafts – Best use of Technology | |||
| BNRY | Discovery Wellness Experience | Discovery | Discovery Wellness Experience |
| DDB South Africa | Smuggle the Rainbow. Taste the Rainbow. | Wrigley | Skittles |
| FCB South Africa (PTY) LTD and HelloComputer | The Electric Kiss Project | Labello | Labello |
| Gloo Digital Design | MINILECTIX | MINI | MINILECTIX |
| Gloo Digital Design | PUMA Pixel Pong | PUMA | PUMA |
| Gloo Digital Design | FNB ATM Switch | First National Bank | FNB ATM Switch |
| Injozi | Ride Epic | Tracker | Ride Free |
| Liquorice | The World’s First Twerk Activated Vending Machine | Castle Lite | X-Cold GP |
| NATIVE VML | Chocnology | Nestle | Chocnology |
| NATIVE VML | bookly | Modjaji Books | bookly |
| Punk / King James Group | I AM PUNK | Punk | Corporate Identity |
| Utopia | The Penguin Run | BirdLife South Africa | Save Our Seabirds Festival |
| LE1A: PR Communication Campaign | |||
| Atmosphere, Society | Introducing the MWEB #DINNERCAM | MWEB | MWEB Uncapped WiFi |
| Cerebra, Base 2, Playmakers, Jupiter Drawing Room, Maxus, Thackwell & Whittaker | Rooibokke April Fools’ | Absa | New Springbok Jersey |
| Engage Joe Public | Bobtail Boomfree Celebrations | Foodcorp | Bobtail |
| FCB 1886 | “Cover Up” | Cell C | Cell C |
| FCB South Africa (PTY) LTD | A rainbow for the Rainbow Nation | Coca-Cola South Africa | Coca-Cola |
| FCB South Africa (PTY) LTD & Hellocomputer | World’s First LIVE Tweeting Honey Badger | Johannesburg Zoo | Johannesburg Zoo Brand |
| Ireland/Davenport | Nothing’s More Fun Than a Sho’t Left | South African Tourism | Sho’t Left |
| King James Group | Through the eyes of a child | Santam | Insurance |
| marcusbrewster CC | Magnum Pink & Black | Unilever | Magnum Pink & Black |
| Motion City Films | #RoadToRancho | Red Huxley | Red Huxley |
| NATIVE VML | Chocnology | Nestle | Chocnology |
| Ogilvy Public Relations South Africa | Faces of Hope | KFC South Africa | Add Hope |
| Positive Dialogue Communications | Robben Island Balloon Run | Matt Silver-Vallance – childcare crusader | Matt Silver-Vallance |
| Quirk Johannesburg | On The Spot | The Radio Advertising Bureau | RAB |
| The Hardy Boys | Vote NSPCA | NSPCA | NSPCA |
| Utopia | The Penguin Run | BirdLife South Africa | Save Our Seabirds Festival |
| MI1A: Media Innovation – Single Medium | |||
| Aqua / Wunderman | AVIS CHAUFFEUR RIDE | Avis | Chauffeur Services |
| Aqua / Wunderman | Selfie Banner | MTN | Brand |
| FCB South Africa (PTY) LTD | A rainbow for the Rainbow Nation | Coca-Cola South Africa | Coca-Cola |
| FCB South Africa (PTY) LTD | Precognition | Toyota South Africa Motors (Pty) Ltd | Lexus Adaptive Lights |
| Gloo Digital Design | FNB ATM Switch | First National Bank | FNB ATM Switch |
| Gloo Digital Design | PUMA Pixel Pong | PUMA | PUMA |
| Ireland/Davenport | Fox Crime: Cinema Crime Scene | Fox International Channels | Fox Crime Channel |
| J. Walter Thompson Cape Town Pty Ltd. | A few seconds you just can’t skip | Ford | A few seconds you just can’t skip |
| J. Walter Thompson Cape Town Pty Ltd. | TV made different | J&B Whiskey | J&B Whiskey |
| Joe Public | Water Billboard | Nedbank | Savvy |
| Joe Public | The Future Newspaper | Nedbank Capital | Nedbank Capital Sustainable Buisness Awards |
| Joe Public | Streetpole for dogs | Foodcorp | Bobtail |
| Joe Public | Project English Print | One School at a Time | Project English |
| Joe Public | Liquid Symphony | Cobra | Cobra Taps |
| Joe Public | Cinema Comfort App | Cinemark | I Vote SA |
| Joe Public | Ice Bed | Nedbank | Nedbank CSR Blanket Drive |
| M&C Saatchi Abel | World AIDS Day WiFi | MWEB | MWEB WiFi |
| M&C Saatchi Abel | Quiet Please | Q20 | Q20 Super Multi-Purpose Lubricant |
| M&C Saatchi Abel | Fossil Biscuits | IZIKO Museums | Natural History Museum |
| M&C Saatchi Abel | The Street Store | The Haven Night Shelter on Napier | The Street Store |
| NATIVE VML | Health4Men | Anova | STI Awareness |
| Net#work BBDO | Masthead Barometers | South African National Blood Service | Blood Donations |
| Net#work BBDO | Ad Break Donations | South African National Blood Service | Blood Donations |
| Ogilvy & Mather Cape Town | How a pirated movie sold genuine parts | Volkswagen | VW Genuine Parts |
| Ogilvy & Mather Cape Town | Contact Lens | Volkswagen | VW Genuine Parts |
| Owenkessel Communications | Cover Drive | Salvation Army | Salvation Army Blanket Drive |
| Sea Monster Entertainment | Spur Tribe Colour Me 3D | Spur | Spur Tribe Colour Me 3D |
| TBWA\Hunt\Lascaris Johannesburg | The Tiger Alphabet | Tiger Brands | Tiger Brands |
| The Hardy Boys | NSPCA DA | NSPCA | NSPCA |
| The Hardy Boys | NSPCA ZUMA | NSPCA | NSPCA |
| The Hardy Boys | SkyDine | Unilever | Robertsons Herbs and Spices |
| The Hardy Boys | NSPCA NFP | NSPCA | NSPCA |
| The Hardy Boys | NSPCA IFP | NSPCA | NSPCA |
| The Hardy Boys and Nota Bene | Faster | Unilever | Omo Fast Action |
| Y&R South Africa | BE #LONGSTREETSMART | SAFETY LAB | CCTV |
| Y&R South Africa | MEETING REMINDER | LAND ROVER | 2014 DISCOVERY |
| OU1A: Outdoor Media | |||
| FCB South Africa (PTY) LTD | A rainbow for the Rainbow Nation | Coca-Cola South Africa | Coca-Cola |
| Joe Public | Water Billboard | Nedbank | Savvy |
| Owenkessel Leoburnett | Edible Billboard | Tiger Brands | KOO |
| TBWA\Hunt\Lascaris Johannesburg | Crack | City Lodge Hotels | Road Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Snog | City Lodge Hotels | Road Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Sack | City Lodge Hotels | Road Lodge |
| OU2A: Street-Pole | |||
| J. Walter Thompson Cape Town Pty Ltd. | Same Day Delivery | Lewis | Lewis |
| Joe Public | Streetpole for dogs | Foodcorp | Bobtail |
| Ogilvy & Mather Cape Town | Beanz | Volkswagen | Volkswagen Side Assist |
| Ogilvy & Mather Cape Town | Sauce | Volkswagen | Volkswagen Side Assist |
| Ogilvy & Mather Cape Town | Deodorant | Volkswagen | Volkswagen Side Assist |
| Ogilvy & Mather Johannesburg | Interruptions | MultiChoice DStv | DStv |
| Publicis Machine | Marmite Halloween 2013 | Marmite | Marmite |
| OU3A: Ambient Media | |||
| Havas Worldwide Johannesburg | Dice | National Responsible Gambling Programme | National Responsible Gambling Programme |
| iKineo | Street Museum of Design | SAOTA | Street Museum of Design |
| Publicis Machine | Pumkin | Habari Media | Marmite Sandwitch Spread |
| Publicis Machine | Witch | Marmite | Marmite |
| Y&R South Africa | ANACONDA ESCALATOR | JOBURG ZOO | ANIMALS OF THE AMAZON EXHIBIT |
| OU4A: In-Store | |||
| Derrick | Singing Fish | WWF | SASSI (South African Sustainable Seafood Initiative) |
| iKineo | Creative Capital Vinyl | Street Museum of Design | Creative Capital Exhibition |
| Net#work BBDO | Halloween Hands | Simba | Ghost Pops |
| Thirtyfour | Wine Awards | Warwick Wines | The Grape Shed |
| OU5A: Alternative Media & Field Marketing | |||
| 140 BBDO | The Ghost | Adidas | Orlando Pirates |
| Aqua / Wunderman | AVIS CHAUFFEUR RIDE | Avis | Chauffeur Services |
| FCB South Africa (PTY) LTD and HelloComputer | The Electric Kiss Project | Labello | Labello |
| Giant Films | Dead Drop and Street Art Campaign | Four Corners | Four Corners Feature Film |
| Gloo Digital Design | PUMA Pixel Pong | PUMA | PUMA |
| Ireland/Davenport | Fox Crime: Cinema Crime Scene | Fox International Channels | Fox Crime Channel |
| Ireland/Davenport | Save Vleesbaai | REVAG | Save Vleesbaai |
| Joe Public | Ice Bed | Nedbank | Nedbank CSR Blanket Drive |
| King James Group | Whopper Your Selfie | Burger King | The WHOPPER launch in Jozi |
| Liquorice | X-Cold GP | Castle Lite | X-Cold GP |
| M&C Saatchi Abel | The Street Store | The Haven Night Shelter on Napier | The Street Store |
| NATIVE VML | Chocnology | Nestle | Chocnology |
| Ogilvy & Mather Johannesburg | Add an extra child | Yum | KFC Add Hope |
| Owenkessel Leoburnett | Cover Drive | Salvation Army | Salvation Army Blanket Drive |
| Saatchi & Saatchi | Ice-Cream Truck | Tuffy | Scented Bin Liners |
| Society, Atmosphere Communications | MWEB #Dinnercam | MWEB | MWEB Uncapped Wifi |
| Stretch Experiential Marketing | I-Interview | Standard Bank | Graduate Programme |
| TBWA\Hunt\Lascaris Johannesburg | The Tiger Alphabet | Tiger Brands | Tiger Brands |
| The Hardy Boys | NSPCA ZUMA | NSPCA | NSPCA |
| The Hardy Boys | NSPCA DA | NSPCA | NSPCA |
| The Hardy Boys | NSPCA NFP | NSPCA | NSPCA |
| The Hardy Boys | NSPCA IFP | NSPCA | NSPCA |
| The Jupiter Drawing Room (South Africa)Johannesburg | Make Think Did | Absa | Sponsorship |
| Y&R South Africa | SEE WHAT COMES OUT IN THE DARK | JOBURG ZOO | NIGHT TOURS |
| Y&R South Africa | BE #LONGSTREETSMART | SAFETY LAB | CCTV |
| Y&R South Africa | LICENCE TO LIVE | CHEVRON/CALTEX | LICENCE TO LIVE |
| OU6A: Direct Mail | |||
| M&C Saatchi Abel | Pet Paper | Takealot.com | Pet Paper |
| McCann Johannesburg | Times Creative Challenge | The Times | The Times |
| Ogilvy & Mather Cape Town | A campaign in pieces | Volkswagen | VW Genuine Parts |
| Owenkessel Leoburnett | Stalker | Tanqueray | Tanqueray |
| The Jupiter Drawing Room (South Africa) Cape Town | Unlucky Packet | The Sunflower Fund | The Sunflower Fund |
| PR1A: Newspaper Advertising | |||
| DDB South Africa | Look ahead 1 | Honda | Honda |
| DDB South Africa | Look ahead 2 | Honda | Honda |
| DDB South Africa | Look ahead 3 | Honda | Honda |
| FCB South Africa (PTY) LTD | Newlyweds | Toyota South Africa Motors (Pty) Ltd | Lexus Pre-Collision System |
| Havas Worldwide Johannesburg | Red Wine | Vanish | Vanish |
| Havas Worldwide Johannesburg | Meatballs | Vanish | Vanish |
| Ireland/Davenport | Trudy | Endangered Wildlife Trust | Endangered species |
| Ireland/Davenport | Taxidermist | Endangered Wildlife Trust | Endangered species |
| Ireland/Davenport | Optometrist | Endangered Wildlife Trust | Endangered species |
| J. Walter Thompson Cape Town Pty Ltd. | Dear Santa | Kalahari.com | Kalahari.com |
| Joe Public | Stories | Bryanston Parallel Medium School | Bryanston Parallel Medium School |
| Joe Public | Dream Car | SFH | Lovers Plus |
| Joe Public | Dream Job | SFH | Lovers Plus |
| King James Group | Zuma | Independent Newspapers | Cape Argus |
| King James Group | Buthelezi | Independent Newspapers | Cape Argus |
| King James Group | Crimea | Independent Newspapers | Cape Argus |
| King James Group | Library | Allan Gray | Allan Gray |
| King James Group | Malema | Independent Newspapers | Cape Argus |
| King James Group | Marikana Massacre | Independent Newspapers | Cape Argus |
| King James Group | Boston Marathon Bombing | Independent Newspapers | Cape Argus |
| Lowe Cape Town | Chernobyl | Independent Newspapers | Cape Times |
| Lowe Cape Town | Selfies, Womens Day | Independent Newspapers | Cape Times |
| Lowe Cape Town | Dalai Lama | Independent Newspapers | Cape Times |
| Lowe Cape Town | Guantanamo Bay | Independent Newspapers | Cape Times |
| Lowe Cape Town | Robben Island | Independent Newspapers | Cape Times |
| Lowe Cape Town | Dodo | Independent Newspapers | Cape Times |
| Lowe Cape Town | Nkandla | Independent Newspapers | Cape Times |
| Lowe Cape Town | Stephen Biko | Independent Newspapers | Cape Times |
| MCSaatchi Abel | House plan | Boxman | Boxman |
| MCSaatchi Abel | Teacup | Boxman | Boxman |
| MCSaatchi Abel | Drum | Boxman | Boxman |
| MCSaatchi Abel | Angel | Boxman | Boxman |
| MCSaatchi Abel | TV | Boxman | Boxman |
| Ogilvy & Mather Cape Town | Cars | Heinz Foods (SA) | Lea & Perrins |
| Ogilvy & Mather Cape Town | Emoji “Faces” | Volkswagen South Africa | Don’t Text and Drive |
| Ogilvy & Mather Cape Town | Sumo Wrestler | Volkswagen | VW Genuine Parts |
| Ogilvy & Mather Cape Town | Dancer | Volkswagen | VW Genuine Parts |
| Ogilvy & Mather Cape Town | Stops Fast | Volkswagen | VW GTi |
| Ogilvy & Mather Cape Town | Emoji “Thumbs” | Volkswagen South Africa | Don’t Text and Drive |
| Ogilvy & Mather Cape Town | Cameras | Heinz Foods (SA) | Lea & Perrins Worcestershire Sauce |
| Ogilvy & Mather Cape Town | Telephones | Heinz Foods (SA) | Lea & Perrins Worcestershire Sauce |
| Ogilvy & Mather Cape Town | Old woman | National Sea Rescue Institute | National Sea Rescue Institute |
| Ogilvy & Mather Cape Town | Girl | National Sea Rescue Institute | National Sea Rescue Institute |
| Ogilvy & Mather Cape Town | Boy | National Sea Rescue Institute | National Sea Rescue Institute |
| Ogilvy & Mather Cape Town | Emoji “Hearts” | Volkswagen South Africa | Don’t Text and Drive |
| Ogilvy & Mather Cape Town | Construction worker | Volkswagen | VW Genuine Parts |
| Ogilvy & Mather Johannesburg | James | Bose | Noise Cancelling Headphones |
| Ogilvy & Mather Johannesburg | Kurt | Bose | Noise Cancelling Headphones |
| Ogilvy & Mather Johannesburg | Elvis | Bose | Noise Cancelling Headphones |
| Ogilvy & Mather Johannesburg | It Looks Bigger | Philips | Bodygroomer for Men |
| Ogilvy Durban | Hills | Unilever | Comfort fabric conditioner |
| TBWA\Hunt\Lascaris Johannesburg | Cupcake | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Nose | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Toilet | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Mandela in Prison | Mail & Guardian | Mail & Guardian |
| TBWA\Hunt\Lascaris Johannesburg | Twin Tower’s Jumper | Mail & Guardian | Mail & Guardian |
| TBWA\Hunt\Lascaris Johannesburg | Diana Tunnel | Mail & Guardian | Mail & Guardian |
| TBWA\Hunt\Lascaris Johannesburg | Napalm Girl | Mail & Guardian | Mail & Guardian |
| The Hardy Boys | Clean Never Discovered CAVE | Unilever | Omo DIG |
| The Hardy Boys | Rare Sightings NESSIE | Unilever | Omo DIG |
| The Hardy Boys | Rare Sightings BIG FOOT | Unilever | Omo DIG |
| The Hardy Boys | Rare Sightings UFO | Unilever | Omo DIG |
| The Hardy Boys | Clean Never Discovered VIKING SHIP | Unilever | Omo DIG |
| The Jupiter Drawing Room (South Africa) Johannesburg | Township | Safari Braai Products | Safari Superior African Charcoal |
| The Jupiter Drawing Room (South Africa) Johannesburg | Mountains | Safari Braai Products | Safari Superior African Charcoal |
| The Jupiter Drawing Room (South Africa) Johannesburg | Beach | Safari Braai Products | Safari Superior African Charcoal |
| Y&R South Africa | ROBBERY | GUN FREE SOUTH AFRICA | GUN FREE SOUTH AFRICA |
| Y&R South Africa | CAR JACKING | GUN FREE SOUTH AFRICA | GUN FREE SOUTH AFRICA |
| Y&R South Africa | INTRUDER | GUN FREE SOUTH AFRICA | GUN FREE SOUTH AFRICA |
| PR1B: Tactical use of Newspaper | |||
| Joe Public | Project English Print | One School at a Time | Project English |
| Joe Public | The Future Newspaper | Nedbank Capital | Nedbank Capital Sustainability Awards |
| M&C Saatchi Abel | Rusty Hinges | Q20 | Q20 Super Multi-Purpose Lubricant |
| Net#work BBDO | Masthead Barometers | South African National Blood Service | Blood Donations |
| Ogilvy & Mather Cape Town | Chewing Gum | Volkswagen | Volkswagen Side Assist |
| Ogilvy & Mather Cape Town | Ketchup | Volkswagen | Volkswagen Side Assist |
| Ogilvy & Mather Cape Town | Bottled Water | Volkswagen | Volkswagen Side Assist |
| Ogilvy & Mather Cape Town | Spot the difference | National Sea Rescue Institute | National Sea Rescue Institute |
| Ogilvy & Mather Cape Town | Sudoku | Heinz | John West |
| Publicis Machine | Spice Market | Freq’ncy Sound Studio | Freq’ncy Sound Studio |
| Publicis Machine | Military Testing Station | Freq’ncy Sound Studio | Freq’ncy Sound Studio |
| Publicis Machine | Water Park | Freq’ncy Sound Studio | Freq’ncy Sound Studio |
| PR1C: Magazine Advertising | |||
| Ireland/Davenport | Huge Cock | Safe Internet | Safe Internet |
| Joe Public | Lottery Ticket | Foodcorp | Bobtail |
| Joe Public | Puzzle Piece | Foodcorp | Bobtail |
| Joe Public | Oxygen Mask | Foodcorp | Bobtail |
| Lowe Cape Town | Selfies, Chris Barnard | Independent Newspapers | Cape Times |
| Ogilvy & Mather Cape Town | NSRI Word Search | National Sea Rescue Institute | NSRI |
| PR1D: Tactical use of Magazine | |||
| No finalists for this category | |||
| PR1E: Posters | |||
| Boomtown | Aborted | Hannah’s Arms | Hannah’s Arms |
| Boomtown | Abandoned | Hannah’s Arms | Hannah’s Arms |
| Havas Worldwide Johannesburg | Book Early Voiceover | South African Airways | South African Airways |
| Havas Worldwide Johannesburg | Horn of Africa | PPS | Saving the Survivors |
| J. Walter Thompson Cape Town Pty Ltd. | Hairy Friend: Bus | Schick | Schick |
| J. Walter Thompson Cape Town Pty Ltd. | Hairy Friend: Boat | Schick | Schick |
| J. Walter Thompson Cape Town Pty Ltd. | Hairy Friend: Waves | Schick | Schick |
| Joe Public | Cacophony | Origin Coffee Roasters | Origin Dark Roast Coffee |
| Joe Public | Crowing | Origin Coffee Roasters | Origin Dark Roast Coffee |
| Joe Public | Crying | Origin Coffee Roasters | Origin Dark Roast Coffee |
| King James Group | Masseuse | Eagle Print Awards 2013 | Eagle Print Awards 2013 |
| King James Group | Roadkill | Eagle Print Awards 2013 | Eagle Print Awards 2013 |
| King James Group | Target | Eagle Print Awards 2013 | Eagle Print Awards 2013 |
| King James II | 7 | SABC3 | SABC3 |
| King James II | Star Trek | SABC3 | SABC3 |
| King James II | Ironman | SABC3 | s |
| King James II | E.T. | SABC3 | SABC3 |
| MCSaatchi Abel | Owl | MAG-LITE | Flashlight |
| MCSaatchi Abel | Bushbaby | MAG-LITE | Flashlight |
| MCSaatchi Abel | Leopard | MAG-LITE | Flashlight |
| Ogilvy & Mather Cape Town | Terminal Velocity | Volkswagen | Golf R |
| Ogilvy & Mather Cape Town | Old Constitution Street | District Six Museum | Walking Tours |
| Ogilvy & Mather Cape Town | Clifton Street | District Six Museum | Walking Tours |
| Ogilvy & Mather Cape Town | I’m going to James | Volkswagen | Volkswagen |
| Ogilvy & Mather Cape Town | Meet me at the house | Volkswagen | Volkswagen |
| Ogilvy & Mather Cape Town | Picking up my wife | Volkswagen | Volkswagen |
| Ogilvy & Mather Cape Town | Lighter | Volkswagen | Volkswagen Dynaudio |
| Ogilvy & Mather Cape Town | Cowley Street | District Six Museum | Walking Tours |
| Ogilvy & Mather Cape Town | Geelong Street | District Six Museum | Walking Tours |
| Ogilvy & Mather Johannesburg | Shoes | MultiChoice DStv | National Geographic – The Dog Whisperer |
| Ogilvy & Mather Johannesburg | Purse | MultiChoice DStv | National Geographic – The Dog Whisperer |
| Ogilvy & Mather Johannesburg | Camera | MultiChoice DStv | National Geographic – The Dog Whisperer |
| Promise | Dracula | CNA | Halloween Promotion |
| Promise | Big Bad Wolf | CNA | Halloween Promotion |
| Promise | Frankenstein | CNA | Halloween Promotion |
| TBWA\Hunt\Lascaris Johannesburg | Grandma | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Grandpa | Flight Centre | Student Flights |
| Xfacta Consulting Services CC. | Noses Run | Kingsmead College | Kingsmead Book Fair |
| Xfacta Consulting Services CC. | Abbreviation | Kingsmead College | Kingsmead Book Fair |
| Xfacta Consulting Services CC. | Fuzzy Logic | Kingsmead College | Kingsmead Book Fair |
| Y&R South Africa | DESERT | LAND ROVER JAGUAR | LAND ROVER |
| Y&R South Africa | WETLAND | LAND ROVER JAGUAR | LAND ROVER |
| RA1A: Radio Commercials | |||
| DDB South Africa | Frederick | The Clorox Company | Glad Wrap |
| DDB South Africa | Inconsiderate Meeting Scheduler | Unilever | Ola Ice-cream |
| DDB South Africa | Mary | The Clorox Company | Glad Wrap |
| DDB South Africa | cc Everyone | Unilever | Ola Ice-cream |
| DDB South Africa | Death by PowerPoint | Unilever | Ola Ice-cream |
| DDB South Africa | Kimmy | The Clorox Company | Glad Wrap |
| DDB South Africa | Office Gossip | Unilever | Ola Ice-cream |
| FCB Cape Town | Vuvuzela | Savanna | Savanna Dry |
| FCB Cape Town | Long Haul | Savanna | Savanna Dry |
| FCB South Africa (PTY) LTD | Michelle | Toyota South Africa Motors (Pty) Ltd | Toyota Genuine Parts |
| FCB South Africa (PTY) LTD | Job Promotion | Toyota South Africa Motors (Pty) Ltd | Toyota Genuine Parts |
| FCB South Africa (PTY) LTD | Painting | Toyota South Africa Motors (Pty) Ltd | Toyota Genuine Parts |
| FCB South Africa (PTY) LTD | Sign Language Interpreter | Toyota South Africa Motors (Pty) Ltd | Toyota Genuine Parts |
| FCB South Africa (PTY) LTD | Precognition | Toyota South Africa Motors (Pty) Ltd | Lexus Adaptive Lights |
| House of Brave (Pty) Ltd | Snake | Takeda Nycomed | Biral |
| House of Brave (Pty) Ltd | Spider | Takeda Nycomed | Biral |
| House of Brave (Pty) Ltd | Shark | Takeda Nycomed | Biral |
| Ireland/Davenport | Car Crash | Fox International Channels | Walking Dead |
| Lowe Cape Town | Incy Wincy | Independent Newspapers | Cape Times |
| Lowe Cape Town | World Cup Final | Independent Newspapers | Cape Times |
| Lowe Cape Town | Minky Dingwall | Prudential Portfolio Managers SA (Pty)Ltd | Prudential Portfolio Managers SA (Pty) Ltd |
| Lowe Cape Town | Jimmy Roach | Prudential Portfolio Managers SA (Pty)Ltd | Prudential Portfolio Managers SA (Pty) Ltd |
| Lowe Cape Town | Interpreter | Independent Newspapers | Cape Times |
| Lowe Cape Town | Guantanamo Bay | Independent Newspapers | Cape Times |
| Lowe Cape Town | Biko | Independent Newspapers | Cape Times |
| Lowe JHB (PTY) Ltd | The Office | Adcock Ingram | Digesticare |
| Lowe JHB (PTY) Ltd | Coffee Shop | Adcock Ingram | Digesticare |
| Lowe JHB (PTY) Ltd | Answering Machine | Adcock Ingram | Digesticare |
| Net#work BBDO | CHARITY | CHICKEN LICKEN | 0% TRANSFAT |
| Net#work BBDO | 1984 | EXCLUSIVE BOOKS | EXCLUSIVE BOOKS |
| Net#work BBDO | THE CEMENT GARDEN | EXCLUSIVE BOOKS | EXCLUSIVE BOOKS |
| Net#work BBDO | A SPOT OF BOTHER | EXCLUSIVE BOOKS | EXCLUSIVE BOOKS |
| Net#work BBDO | ANNIVERSARY | CHICKEN LICKEN | 0% TRANSFAT |
| Net#work BBDO | THE ROAD | EXCLUSIVE BOOKS | EXCLUSIVE BOOKS |
| Net#work BBDO | ROLLER COASTER | CHICKEN LICKEN | 0% TRANSFAT |
| Net#work BBDO | EVEREST | CHICKEN LICKEN | 0% TRANSFAT |
| Net#work BBDO | WEDDING | CHICKEN LICKEN | 0% TRANSFAT |
| Ogilvy & Mather Cape Town | Clothes | Volkswagen | Volkswagen |
| Ogilvy & Mather Cape Town | Dinner | Volkswagen | Volkswagen |
| Ogilvy & Mather Cape Town | News | Volkswagen | Volkswagen |
| Ogilvy & Mather Cape Town | Sound of the Ocean | Volkswagen | Volkswagen Side Assist |
| Ogilvy & Mather Cape Town | Jacques | Volkswagen | Volkswagen Side Assist |
| Ogilvy & Mather Cape Town | Wedding Speech | Volkswagen | VW Genuine Parts |
| Ogilvy & Mather Cape Town | Graduation Speech | Volkswagen | VW Genuine Parts |
| Ogilvy & Mather Cape Town | Acceptance Speech | Volkswagen | VW Genuine Parts |
| Ogilvy & Mather Cape Town | National Anthem | Rape Wise | Rape Wise |
| Ogilvy & Mather Cape Town | Chutney | Volkswagen | Volkswagen Side Assist |
| Ogilvy & Mather Johannesburg | Enrique Concert | Lucozade | Lucozade |
| Ogilvy & Mather Johannesburg | Roundabout | MultiChoice DStv | DStv Parental Control |
| Ogilvy & Mather Johannesburg | Recorder Lesson | MultiChoice DStv | DStv Parental Control |
| Ogilvy & Mather Johannesburg | Boys | Huggies | Gold |
| Ogilvy & Mather Johannesburg | Piñata | MultiChoice DStv | DStv Parental Control |
| Ogilvy & Mather Johannesburg | Cops & Robbers Car Chase | MultiChoice DStv | DStv |
| Ogilvy & Mather Johannesburg | Confession | MultiChoice DStv | DStv Compact |
| Ogilvy & Mather Johannesburg | Football Season | MultiChoice DStv | DStv Compact |
| Ogilvy & Mather Johannesburg | Girls | Huggies | Gold |
| Ogilvy & Mather Johannesburg | Kids Party | Lucozade | Lucozade |
| Ogilvy & Mather Johannesburg | Good-Guy Bad-Guy Punch-up | MultiChoice DStv | DStv |
| Ogilvy & Mather Johannesburg | Evil Alien Robot Fight | MultiChoice DStv | DStv |
| Ogilvy & Mather Johannesburg | Turn Down | MultiChoice DStv | DStv Compact |
| Ogilvy & Mather Johannesburg | Teleconference | Lucozade | Lucozade |
| Publicis Machine | Contortionist | Addis | Addis |
| Publicis Machine | The Radio Ad You Can DJ | Red Bull | Red Bull Campus Clash |
| TBWA\Hunt\Lascaris Johannesburg | Too old for Contiki | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Too old for Oktoberfest | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Too old for Ibiza | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Baby Oil | Tiger Brands | Peaceful Sleep Mosquito Repellant |
| TBWA\Hunt\Lascaris Johannesburg | Dr John | Tiger Brands | Peaceful Sleep Mosquito Repellant |
| TBWA\Hunt\Lascaris Johannesburg | Operation | Tiger Brands | Peaceful Sleep Mosquito Repellant |
| TBWA\Hunt\Lascaris Johannesburg | Cop Chase | Nissan SA (PTY) Ltd | Leaf |
| TBWA\Hunt\Lascaris Johannesburg | Baby’s Coming | Nissan SA (PTY) Ltd | Leaf |
| TBWA\Hunt\Lascaris Johannesburg | Wedding Bells | Nissan SA (PTY) Ltd | Leaf |
| Y&R South Africa | SURPRISE PARTY | COLGATE PALMOLIVE | COLGATE PLAX MOUTHWASH |
| Y&R South Africa | WEDDING | COLGATE PALMOLIVE | COLGATE PLAX MOUTHWASH |
| Y&R South Africa | SET MENU | COLGATE SLIM SOFT | TOOTHBRUSH |
| Y&R South Africa | SIGNATURE DISHES | COLGATE SLIM SOFT | TOOTHBRUSH |
| Y&R South Africa | TEACHER GREETING | COLGATE PALMOLIVE | COLGATE PLAX MOUTHWASH |
| Y&R South Africa | LUNCH SPECIALS | COLGATE SLIM SOFT | TOOTHBRUSH |
| Y&R South Africa | COWBOY GEORGE | LAND ROVER JAGUAR | JAGUAR PRE-APPROVED VEHICLES |
| Y&R South Africa | AUTOBAHN | LAND ROVER JAGUAR | JAGUAR PRE-APPROVED VEHICLES |
| RA1B: Internet & Mobile Audio Commercials | |||
| No finalists for this category | |||
| RA2A: Radio Crafts – Direction | |||
| 140 BBDO | uTata | Metropolitan | Retirement Plan |
| Geometry Global Dubai | Sri Lankan Health Spa | Sawa Mninjah | Rescue Radio, The Rescue Continues |
| Geometry Global Dubai | Nepalese Street Festival | Sawa Mninjah | Rescue Radio, The Rescue Continues |
| Geometry Global Dubai | Filipino Pop Singer | Sawa Mninjah | Rescue Radio, The Rescue Continues |
| Geometry Global Dubai | Kenyan Romantic Drama | Sawa Mninjah | Rescue Radio, The Rescue Continues |
| Lowe JHB (PTY) Ltd | Pollen | Merck | Iliadin |
| Net#work BBDO | 1984 | Exclusive Books | Exclusive Books |
| RA2B: Radio Crafts – Writing | |||
| Joe Public | Despair – Hope | One School at a Time | one School at a Time |
| Net#work BBDO | ANNIVERSARY | CHICKEN LICKEN | 0% TRANSFAT |
| Net#work BBDO | WEDDING | CHICKEN LICKEN | 0% TRANSFAT |
| Net#work BBDO | CHARITY | CHICKEN LICKEN | 0% TRANSFAT |
| Net#work BBDO | A SPOT OF BOTHER | EXCLUSIVE BOOKS | EXCLUSIVE BOOKS |
| Net#work BBDO | THE ROAD | EXCLUSIVE BOOKS | EXCLUSIVE BOOKS |
| Net#work BBDO | 1984 | EXCLUSIVE BOOKS | EXCLUSIVE BOOKS |
| Net#work BBDO | THE CEMENT GARDEN | EXCLUSIVE BOOKS | EXCLUSIVE BOOKS |
| Net#work BBDO | EVEREST | CHICKEN LICKEN | 0% TRANSFAT |
| Net#work BBDO | Roller Coaster | Chicken Licken | 0% Transfat |
| Ogilvy & Mather Johannesburg | Teleconference | Lucozade | Lucozade |
| Ogilvy & Mather Johannesburg | Kids Party | Lucozade | Lucozade |
| Ogilvy & Mather Johannesburg | Enrique Concert | Lucozade | Lucozade |
| Ogilvy & Mather Johannesburg | May Day Foley | MultiChoice DStv | DStv Discovery Channel |
| Ogilvy & Mather Johannesburg | Hoe Down Foley | MultiChoice DStv | DStv Discovery Channel |
| Ogilvy & Mather Johannesburg | Girls | Huggies | Gold |
| Ogilvy & Mather Johannesburg | Boys | Huggies | Gold |
| RA2C: Radio Crafts – Original Music & Sound Design | |||
| Baie-Lingual Concepts | Lord of the O | The-O Recording Studio | The-O Recording Studio |
| Baie-Lingual Concepts | The-Political-O | The-O Recording Studio | The-O Recording Studio |
| Baie-Lingual Concepts | The-theatrical-O | The-O Recording Studio | The-O Recording Studio |
| Baie-Lingual Concepts | The-Historical-O | The-O Recording Studio | The-O Recording Studio |
| Geometry Global Dubai | Sri Lankan Health Spa | Sawa Mninjah | Rescue Radio, The Rescue Continues |
| Geometry Global Dubai | Nepalese Street Festival | Sawa Mninjah | Rescue Radio, The Rescue Continues |
| Geometry Global Dubai | Kenyan Romantic Drama | Sawa Mninjah | Rescue Radio, The Rescue Continues |
| Geometry Global Dubai | Filipino Pop Singer | Sawa Mninjah | Rescue Radio, The Rescue Continues |
| Geometry Global Dubai | Tiger Co-Lab, The Sounds of Dubai | Sirocco FZCO | Tiger Beer |
| Net#work BBDO | 1984 | EXCLUSIVE BOOKS | EXCLUSIVE BOOKS |
| TBWA\Hunt\Lascaris Johannesburg | Too old for Oktoberfest | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Too old for Ibiza | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Too old for Contiki | Flight Centre | Student Flights |
| Y&R South Africa | Autobahn | Land Rover Jaguar | Jaguar Pre-approved Vehicles |
| Y&R South Africa | COWBOY GEORGE | LAND ROVER JAGUAR | JAGUAR PRE-APPROVED VEHICLES |
| Y&R South Africa | SURPRISE PARTY | COLGATE PALMOLIVE | COLGATE PLAX MOUTHWASH |
| RA2D: Radio Crafts – Performance | |||
| 140 BBDO | uTata | Metropolitan | Retirement Plan |
| FCB South Africa (PTY) LTD | Michelle | Toyota South Africa Motors (Pty) Ltd | Toyota Genuine Parts |
| FCB South Africa (PTY) LTD | Job Promotion | Toyota South Africa Motors (Pty) Ltd | Toyota Genuine Parts |
| FCB South Africa (PTY) LTD | Painting | Toyota South Africa Motors (Pty) Ltd | Toyota Genuine Parts |
| FCB South Africa (PTY) LTD | Sign Language Interpreter | Toyota South Africa Motors (Pty) Ltd | Toyota Genuine Parts |
| King James II | Fish and Duck | SABC 3 | SABC 3 Comedy |
| King James II | Bacon | SABC3 | Expresso |
| King James II | Dreaming | SABC3 | Expresso |
| Lowe JHB (PTY) Ltd | The Office | Adcock Ingram | Digesticare |
| Lowe JHB (PTY) Ltd | Answering Machine | Adcock Ingram | Digesticare |
| Lowe JHB (PTY) Ltd | Coffee Shop | Adcock Ingram | Digesticare |
| M&C Saatchi Abel | I Hate You | Mr. Delivery | Mr. D |
| Owenkessel Leoburnett | Spider | FHM | FHM January 2014 Edition |
| Y&R South Africa | FEVER | ACTOR PHARMA | AIRBORNE EFFERVESCENT TABLETS |
| Y&R South Africa | CHICKEN SOUP | ACTOR PHARMA | AIRBORNE EFFERVESCENT TABLETS |
| Y&R South Africa | PIP PIP | ACTOR PHARMA | AIRBORNE EFFERVESCENT TABLETS |
| TV1A: TV & Cinema Commercials – up to 90s | |||
| 360eight | Golden Plunger | Yellow Pages | yellowpages.co.za |
| 360eight | Free Dancer | Yellow Pages | yellowpages.co.za |
| Black River FC | Foundation | First for Women | 1st for Women Foundation |
| Bouffant | Wedding | DSTV | DSTV |
| Bouffant | Picnic | DSTV | DSTV |
| DDB South Africa | Night and Day | McDonald’s | Breakfast |
| FCB 1886 | Don’t hang up on life | Cell C | Cell C |
| FCB 1886 | Leave a Message | Cell C | Cell C |
| FCB Cape Town | Bowling | Musica | Brand |
| FCB Cape Town | Hotel | Musica | Brand |
| FCB South Africa (PTY) LTD | Bobby | Coca-Cola South Africa | Coca-Cola |
| FCB South Africa (PTY) LTD | Passport | Toyota South Africa Motors (Pty) Ltd | Prado Landcruiser |
| Joe Public | Cinema Comfort App | Cinemark | I Vote SA |
| King James Group | Baby on Board | Santam | Santam |
| King James Group | Such a Granny | Santam | Santam |
| King James Group | Hypnotist | Santam | Santam |
| Lowe Cape Town | South Pole | Prudential Portfolio Managers SA (Pty)Ltd | Prudential Portfolio Managers SA (Pty) Ltd |
| MetropolitanRepublic | One Day Of Freedom | FNB Brand | 20 Years Of Democracy |
| MetropolitanRepublic | Jet Engine | Hippo.co.za | Hippo co.za |
| MetropolitanRepublic | Hypnotherapy | Hippo.co.za | Hippo co.za |
| MetropolitanRepublic | Clown | Hippo.co.za | Hippo co.za |
| MetropolitanRepublic | MTN Duck Egg | MTN Brand | Brand |
| MetropolitanRepublic | Tazer | Hippo.co.za | Hippo co.za |
| MetropolitanRepublic | Biker | Hippo.co.za | Hippo co.za |
| Net#work BBDO | Uncle Frank | South African National Blood Service | Blood Donations |
| Net#work BBDO | Doctor | Coronation Fund Managers | Coronation Fund Managers |
| Net#work BBDO | Prawn Surprise | South African National Blood Service | Blood Donations |
| Net#work BBDO | Ad Break Donations | South African National Blood Service | Blood Donations |
| Net#work BBDO | Rick | Chicken Licken | Rock My Soul 3 |
| Net#work BBDO | Trucker | Chicken Licken | Big John |
| Net#work BBDO | Left | Chicken Licken | Hotwings |
| Ogilvy & Mather Cape Town | Nightclub | Volkswagen | Volkswagen Side Assist |
| Ogilvy & Mather Cape Town | Ocean Scenes | Volkswagen | Volkswagen Side Assist |
| Ogilvy & Mather Cape Town | News24 “Riot” | 24.com | News24 |
| Ogilvy & Mather Cape Town | News24 “Petrol” | 24.com | News24 |
| Ogilvy & Mather Cape Town | News24 “Weather” | 24.com | News24 |
| Ogilvy & Mather Cape Town | The Most Indulgent Gum In The Universe | Mondelez | Stimorol Sensations |
| Ogilvy & Mather Cape Town | How a pirated movie sold genuine parts | Volkswagen | VW Genuine Parts |
| Ogilvy & Mather Cape Town | Office | Volkswagen | Volkswagen Side Assist |
| Ogilvy & Mather Johannesburg | Hide & Seek | MultiChoice DStv | DStv Explorer |
| Ogilvy & Mather Johannesburg | Silence | MultiChoice DStv | DStv Explorer |
| Ogilvy & Mather Johannesburg | Date Night | MultiChoice DStv | DStv Explorer |
| Ogilvy & Mather Johannesburg | Grey’s Anatomy | MultiChoice DStv | DStv Explorer |
| Ogilvy & Mather Johannesburg | Tastes Like Home | Yum | KFC |
| Owenkessel Leoburnett | Education | Business Day | Business Day |
| Owenkessel Leoburnett | Housing | Business Day | Business Day |
| Owenkessel Leoburnett | Foreigner | Business Day | Business Day |
| TBWA\Hunt\Lascaris Johannesburg | Rockstar | City Lodge Hotels | Road Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Surprise Party | City Lodge Hotels | Road Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Grandma | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Grandpa | Flight Centre | Student Flights |
| The Jupiter Drawing Room (South Africa) Johannesburg | The Marshmallow Test | Absa | Savings and Investments |
| TV1B: TV & Cinema Commercials – above 90s | |||
| Egg Films | Ragga Bomb | Skrillex | Skrillex |
| Egg Films | Pitbull Terrier | Die Antwoord | Pitbull Terrier |
| Ginkgo Agency | Labour of Love | Mercedes Benz South Africa | Corporate Brand Narrative |
| Ireland/Davenport | Reconsider | South African Tourism | South Africa |
| King James Group | The Reader | Brandhouse Beverages | Bells Extra Special Scotch Whisky |
| Ogilvy & Mather Johannesburg | Kevin | Topsy Foundation | Topsy Foundation |
| Owenkessel Leoburnett | The Chef | Amstel Lager | Amstel Lager |
| Picture Tree | MINTED | HAEZER | HAEZER |
| TV1C: Internet & Mobile Commercials | |||
| Bouffant | Electric Kiss | Labello | Labello |
| Bouffant | Be Safe Out There | Santam | Santam |
| DDB South Africa | Smuggle the Rainbow. Taste the Rainbow. | Wrigley | Skittles |
| Geometry Global (Pty) Ltd | Making Pilchards Sexy. (With Sharks.) | John West | John West Pilchards |
| J. Walter Thompson Cape Town Pty Ltd. | A few seconds you just can’t skip | Ford | Ford |
| King James Group | King Of Flavour | Brandhouse | Johnnie Walker |
| King James Group | Through the eyes of a child | Santam | Insurance |
| King James II | Market | Metro FM | 2014 Metro FM Music Awards |
| King James II | Bunny Chow | Metro FM | 2014 Metro FM Music Awards |
| King James II | Taxi | Metro FM | 2014 Metro FM Music Awards |
| Quirk Johannesburg | Madiba Legacy | The Nelson Mandela Foundation | The Nelson Mandela Foundation |
| Quirk Johannesburg | Torture Chamber | The Radio Advertising Bureau | RAB |
| The Video Cartel | Madiba Flashmob Tribute | Woolworths | Woolworths brand |
| TV1D: TV Trailers, Channel & Station Promos | |||
| Clearwater | LOVE YOUR COUCH | M-NET, M-NET SERIES AND M-NET MOVIES | LOVE YOUR COUCH |
| Giant Films | Four Corners | Four Corners | Four Corners Feature Film |
| Ireland/Davenport | Watching Alone Is Never An Option | The Walking Dead | The Walking Dead |
| SABC 1 television | Television Manifesto | SABC1 Mzansi Fo Sho | Generic Brand promo |
| Studio Zoo for DStv | DStv Explora Launch | DStv | Explora |
| Studio Zoo for DStv | DStv Earth Hour | DStv | DStv Earth Hour |
| Studio Zoo for DStv Box Office | DStv Box Office – Date Night | DStv Box Office | DStv Box Office Rent 5 & Win Competition |
| Thackwell & Whittaker | SuperSport FIFA World Cup Launch Promo | SuperSport | FIFA World Cup Launch Promo |
| Thackwell & Whittaker | SuperSport Soweto Derby Promo | SuperSport | Soweto Derby Promo |
| TV1E: Non-broadcast Video & Film | |||
| Geometry Global (Pty)Ltd | 90s | adidas Originals | RUN THRU TIME |
| Geometry Global (Pty)Ltd | 00s | adidas Originals | RUN THRU TIME |
| Geometry Global (Pty)Ltd | 80s | adidas Originals | RUN THRU TIME |
| McCann Johannesburg | “Ideas are worth fighting for “ | Portfoilio Night 12 | Portfoilio Night 12 |
| Roger Ballen Photography | Asylum of the Birds | Roger Ballen Book Promo | Asylum of the Birds Book |
| TV1F: Branded Content | |||
| Ginkgo Agency | 21 Icons South Africa | 21 Icons South Africa | 21 Icons South Africa |
| Motion City Films | #RoadToRancho | Red Huxley | Red Huxley |
| NATIVE VML | Ke Yona | Nedbank | Ke Yona |
| NATIVE VML | The Indie Channel | Jameson | Jameson Whiskey |
| New Media Publishing | Silver Slipstreams | Mercedes-Benz | Mercedes-Benz A 45 AMG |
| Ogilvy & Mather Cape Town | The Chappies Did You Know Show | Mondelez | Chappies Bubblegum |
| TV2A: TV Crafts – Direction | |||
| 140 BBDO & Egg Films | Mastery in the Making | Distell | Oude Meester |
| Egg Films | Ragga Bomb | Skrillex | Skrillex |
| Egg Films | Tastes Like Home | KFC | KFC |
| Egg Films | Separation | KFC | KFC |
| Ogilvy & Mather Johannesburg | Kevin | Topsy Foundation | Topsy Foundation |
| Owenkessel Leoburnett | The Chef | Amstel Lager | Amstel Lager |
| PLANK FILM PRODUCTIONS | Rick | Chicken Licken | Rock My Soul |
| Velocity Films | Distractions | Allan Gray | Allan Gray |
| Velocity Films | Bobby | Coke | Coke |
| Velocity Films | The Reader | Brandhouse Beverages | Bells |
| Velocity Films | South Pole | Prudential | Prudential |
| TV2B: TV Crafts – Cinematography | |||
| 140 BBDO & Egg Films | Mastery in the Making | Distell | Oude Meester |
| Egg Films | Freedom | First National Bank | First National Bank |
| Giant Films | Project Dark | FNB | FNB |
| M&C Saatchi Abel | Surfer | Virgin Active | Virgin Active |
| Owenkessel Leoburnett | The Chef | Amstel Lager | Amstel Lager |
| Velocity Films | South Pole | Prudential | Prudential |
| Velocity Films | The Reader | Brandhouse Beverages | Bells |
| TV2C: TV Crafts – Writing | |||
| 140 BBDO & Egg Films | Mastery in the Making | Distell | Oude Meester |
| J. Walter Thompson Cape Town Pty Ltd. | Made Different 2: DJ Sbu | J&B | J&B Rare |
| Lowe Cape Town | South Pole | Prudential Portfolio Managers SA (pty) Ltd | Prudential Portfolio Managers SA (Pty) Ltd |
| MetropolitanRepublic | One Day Of Freedom | FNB Brand | 20 Years Of Democracy |
| Net#work BBDO | Prawn Surprise | South African National Blood Service | Blood Donations |
| Net#work BBDO | Uncle Frank | South African National Blood Service | Blood Donations |
| Net#work BBDO | Doctor | Coronation Fund Managers | Coronation Fund Managers |
| TV2D: TV Crafts – Production Design | |||
| 140 BBDO & Egg Films | Mastery in the Making | Distell | Oude Meester |
| Egg Films | Ragga Bomb | Skrillex | Skrillex |
| Gentlemen Films | Prawn Surprise | SANBS | Blood donation |
| J. Walter Thompson Cape Town Pty Ltd. | People’s Stadium | Smirnoff | Smirnoff 1818 |
| PLANK FILM PRODUCTIONS | Rick | Chicken Licken | Rock My Soul |
| Velocity Films | South Pole | Prudential | Prudential |
| Velocity Films | The Reader | Brandhouse Beverages | Bells |
| Velocity Films | The Chef | Amstel | Amstel |
| TV2E: TV Crafts – Animation | |||
| BlackGinger | The Quest | Lucky Pet | Lucky Pet |
| Luma Animation CC | Designer | ŠKODA AUTO | Škoda HR |
| Luma Animation CC | IT | ŠKODA AUTO | Škoda HR |
| Luma Animation CC | Tech | ŠKODA AUTO | Škoda HR |
| Luma Animation CC | Talking Wallets | Outsurance | Outsurance |
| The Jupiter Drawing Room (South Africa) Cape Town | Budget 2 minute infomercial | Budget Insurance | Budget Insurance |
| TV2F: TV Crafts – Special Visual Effects | |||
| BlackGinger | Tumi | Cadbury | Lunch Bar |
| BlackGinger | Cork | JC Le Roux | JC Le Roux |
| Searle Street Post Production | Race to the South Pole | Prudential | Prudential |
| Searle Street Post Production | People’s Stadium | Smirnoff | Smirnoff Vodka |
| Velocity Films | Sandton / Answer | Liberty | Liberty |
| TV2G: TV Crafts – Editing | |||
| 140 BBDO & Egg Films | Mastery in the Making | Distell | Oude Meester |
| Egg Films | Ragga Bomb | Skrillex | Skrillex |
| Owenkessel Leoburnett | The Chef | Amstel Lager | Amstel Lager |
| Priest Post Production | “Coffee” | MTN | MTN Business |
| Upstairs Post Production | Virgin Surfer | Virgin Active | Virgin Active |
| Upstairs Post Production | Taste of Home | KFC | KFC |
| Velocity Films | Bobby | Coca-Cola South Africa | Coca-Cola |
| Velocity Films | The Reader | Brandhouse Beverages | Bells |
| TV2H: TV Crafts – Original Music & Sound Design | |||
| 140 BBDO | Mastery in the Making | Distell | Oude Meester |
| Grey Jhb | Celebrate the Good Life in Glass | Consol | Consol glass |
| J. Walter Thompson Cape Town Pty Ltd. | Made Different 2: DJ Sbu | J&B | J&B Rare |
| M&C Saatchi Abel | Surfer | Virgin Active | Virgin Active |
| Markus Wormstorm | Four Corners | Four Corners (feature film) | Four Corners (feature film) – Trailer |
| MetropolitanRepublic | MTN Duck Egg | MTN Brand | Brand |
| Say Thank You | “Trucker” | Chicken Licken | Big John Burger |
| Say Thank You | Sensations | Stimorol | Sensations |
| TV2J: TV Crafts – Best Use of Licensed Music | |||
| DDB South Africa | Night and Day | McDonald’s | Breakfast |
| FCB South Africa (PTY) LTD | Bobby | Coca-Cola South Africa | Coca-Cola |
| Owenkessel Leoburnett | The Chef | Brandhouse Beverages | Amstel Lager |
| TBWA\Hunt\Lascaris Johannesburg | When last did you feel this excited about banking | Standard Bank | Standard Bank Banking App |
| TV2K: TV Crafts – Performance | |||
| King James II | 3 Deep Solo | Metro FM | 2014 Metro FM Music Awards |
| Owenkessel Leoburnett | The Chef | Brandhouse Beverages | Amstel Lager |
| XA1A: Integrated Campaign | |||
| FCB South Africa (PTY) LTD | A rainbow for the Rainbow Nation | Coca-Cola South Africa | Coca-Cola |
| Giant Films | Four Corners | Four Corners | Four Corners Feature Film |
| Ginkgo Agency | 21 Icons South Africa | 21 Icons South Africa | 21 Icons South Africa |
| J. Walter Thompson Cape Town Pty Ltd. | Big Biscuits | Moir’s | Moir’s Biscuits |
| J. Walter Thompson Cape Town Pty Ltd. | Pass The Parcel | Kalahari.com | Kalahari.com |
| King James Group | Whopper Your Selfie | Burger King | The WHOPPER launch in Jozi |
| King James Group | Be Safe Out There | Santam | Santam |
| King James Group | Keep Walking South Africa | Brandhouse Beverages | Johnnie Walker |
| M&C Saatchi Abel | The Street Store | The Haven Night Shelter on Napier | The Street Store |
| NATIVE VML | The Indie Channel | Jameson | Jameson Whiskey |
| NATIVE VML | Ke Yona | Nedbank | Ke Yona |
| Ogilvy & Mather Cape Town | The Most Indulgent Campaign In The Universe | Mondelez | Stimorol Sensations |
| Ogilvy & Mather Cape Town | The Campaign That Knows What’s Coming | Volkswagen | Volkswagen Side Assist |
| Ogilvy & Mather Cape Town | Find the GoPro. Win the GoPro. | Omnico | GoPro Hero 3 + |
| Ogilvy & Mather Cape Town | The Journey of Water | WWF | Water Conservation |
| Ogilvy Durban | It takes a village | Unilever | Flora Pro.Activ |
| Owenkessel Leoburnett | One man’s fight against every man’s temptation | Indigenous Film Distribution | iNumber Number |
| Quirk Johannesburg | On The Spot | The Radio Advertising Bureau | RAB |
| Saatchi & Saatchi South Africa | Project Trapped | PharmaDynamics | Efferflu C Immune Booster |
| The Jupiter Drawing Room (South Africa) Cape Town | Design Indaba – Spread the Word | Interactive Africa | Design Indaba |
| The Jupiter Drawing Room (South Africa)Johannesburg | Make Think Did | Absa | Sponsorship |
| XB1A: Ubuntu Award | |||
| 140 BBDO | Exclusive S.E.E.D Library | Exclusive Books | Exclusive Books |
| Launch Factory | Vodafone Healthline by Launch Factory | Vodafone | Healthline |
| NATIVE VML | bookly | Modjaji Books | bookly |
| Ogilvy Public Relations South Africa | Faces of Hope | KFC South Africa | Add Hope |
| Y&R South Africa | Scrumptious Cookies | Khayelitsha Cookies | Scrumptious Cookies |
| XC1A: Effective Creativity | |||
| FOXP2 | “Great moments at their Greatest” | Ster-Kinekor | Brand |
| Joe Public | Project English | One School at a Time | NPO |
| King James Group | Johnnie Walker One Bottle | Brandhouse Beverages | Johnnie Walker Platinum Label |
| NATIVE VML | The Exchange | Organ Donor Foundation | The Exchange |
| NATIVE VML | Ke Yona | Nedbank | Ke Yona |
| Ogilvy & Mather Cape Town | #AudiA3Exchange | Audi | Audi A3 Sportback |
| Ogilvy & Mather Johannesburg PO No: 68408 | KFC Add Hope | Yum – KFC | KFC Add Hope |
| YA1A: Student – TV, Cinema & Internet Commercials | |||
| AFDA The South African School of Motion Picture Medium and Live Performance | Companion | Ster Kinekor – Vision Mission | Companion |
| Red&Yellow School | Cowbells | First National Bank | First National Bank |
| YA1B: Student – Motion Graphics | |||
| AAA School of Advertising Cape Town | Bronte’s Story | Bronte’s Story | Bronte’s Story Title Sequence |
| AFDA The South African School of Motion Picture Medium and Live Performance | Wegkruipertjie | Short Film – Animation | Wegkruipertjie |
| AFDA The South African School of Motion Picture Medium and Live Performance | Rift | Short Film | Rift |
| North-West University | EL Hannez | EL Hannez | Self-Promotional |
| North-West University | Ubuzu | Ubuzu | Ubuzu Font |
| North-West University | Creep TV | Creep TV | Creep TV |
| The Open Window School of Visual Communication | JACK | JACK | JACK |
| The Open Window School of Visual Communication | MILE HIGH CLUB | MILE HIGH CLUB | MILE HIGH CLUB |
| YA1C: Student Crafts – TV, Film & Video Crafts | |||
| North-West University | Ubuzu | Ubuzu | Ubuzu Font |
| The Open Window School of Visual Communication | STARLA | STARLA | STARLA |
| YA2A: Student – Radio Commercials | |||
| AAA School of Advertising Cape Town | Post Office | Cape Times | Career Times |
| AAA School of Advertising JHB | Nando’s E-toll | Nando’s | Nando’s |
| AAA School of Advertising JHB | MTN – I’m a Hero – Pastor | MTN | MTN Mahala Airtime |
| AAA School of Advertising JHB | Lion Strike | Lion Matches | Lion Matches |
| YA3A: Student – Newspaper & Magazine Advertising | |||
| AAA School of Advertising | Doll | Post-it | Post-it |
| AAA School of Advertising | Eve | Kruger Park | Kruger Park |
| AAA School of Advertising | Hef | Post-it | Post-it |
| AAA School of Advertising | Adam | Kruger Park | Kruger Park |
| AAA School of Advertising | Hansel and Gretel | Post-it | Post-it |
| AAA School of Advertising | Family | Disprin Headache Tablets | Disprin Headache Tablets |
| AAA School of Advertising Cape Town | Sandisk Telescope | Sandisk | Sandisk Safe Data Storage |
| AAA School of Advertising Cape Town | Disprin. Headache Surprise 1. | Disprin | Disprin Extra Strength |
| AAA School of Advertising Cape Town | Disprin. Headache Surprise 2. | Disprin | Disprin Extra Strength |
| AAA School of Advertising Cape Town | Disprin. Headache Surprise 3. | Disprin | Disprin Extra Strength |
| AAA School of Advertising Cape Town | Sandisk 2. Carousel Of The Mind. | Sandisk | Sandisk Safe Data Storage |
| AAA School of Advertising Cape Town | Sandisk 3. Sand Through An Hourglass.. | Sandisk | Sandisk Safe Data Storage |
| AAA School of Advertising Cape Town | Air Combat | Disprin | Disprin Extra Strength |
| AAA School of Advertising Cape Town | Early Morning Cheetah | Serengeti | Serengeti Balloon Safaris |
| AAA School of Advertising Cape Town | Submarine Attack | Disprin | Disprin Extra Strength |
| AAA School of Advertising Cape Town | Trench Warfare | Disprin | Disprin Extra Strength |
| AAA School of Advertising Cape Town | Fish Eagle | Serengeti | Serengeti Balloon Safaris |
| AAA School of Advertising Cape Town | Clown | Disprin | Disprin Extra Strength |
| AAA School of Advertising Cape Town | Soft Serve | Comfort | Comfort Pure Concentrated Fabric Conditioner |
| AAA School of Advertising Cape Town | DRB | Eno Fruit Salt | Eno Fruit Salt; Orange Flavour |
| AAA School of Advertising Cape Town | Pantomime Legs | Disprin | Disprin Extra Strength |
| AAA School of Advertising Cape Town | Party Tricks | Disprin | Disprin Extra Strength |
| AAA School of Advertising Cape Town | Blender | Sandisk | Secure Data Storage |
| AAA School of Advertising Cape Town | Grinder | Sandisk | Secure Data Storage |
| AAA School of Advertising Cape Town | Sandisk Octopus | Sandisk | Sandisk Safe Data Storage |
| AAA School of Advertising Cape Town | Sandisk1. A Rampant Wildfire | Sandisk | Sandisk Safe Data Storage |
| AAA School of Advertising JHB | Equal Playing Field – Coloured | Scrabble | Scrabble |
| AAA School of Advertising JHB | Equal Playing Field – Doctor | Scrabble | Scrabble |
| Red&Yellow | Wooden Lock | Sadolin | Wood Protection |
| Red&Yellow | Plug Bomb | Exclusive Books | DIY Books |
| Red&Yellow School | Myths & Legends: Fountain | Cape Town Tourism | Table Mountain Cable Way |
| Red&Yellow School | Casino | Casteel De Goede Hoop | Casteel De Goede Hoop |
| Red&Yellow School | Foreign Attractions: Paris | Robben Island | Robben Island Tours |
| Red&Yellow School | Foreign Attractions: Sydney | Robben Island | Robben Island Tours |
| Red&Yellow School | Foreign Attractions: New York | Robben Island | Robben Island Tours |
| Red&Yellow School | Myths & Legends: Unicorn | Cape Town Tourism | Table Mountain Cable Way |
| Red&Yellow School | Pestered Pets: Missy | Toys R Us | Toys R Us |
| Red&Yellow School | Pestered Pets: Gunther | Toys R Us | Toys R Us |
| Stellenbosch Academy of Design and Photography | Low Fat: Geisha | Roka Chinese Instant Noodles | Roka Chinese Instant Noodles = Low Fat 2 |
| Stellenbosch Academy of Design and Photography | Correction Tape | Tipp-Ex | Tipp-Ex |
| Stellenbosch Academy of Design and Photography | Low Fat : Sumo | Roka Chinese Instant Noodles | Roka Chinese Instant Noodels, Regular or Low fat |
| VEGA | Kisses Mamps | NetFlorist | NetFlorist.co.za |
| VEGA | Pit Bull | NetFlorist | NetFlorist.co.za |
| Vega School of Brand Leadership | Love Big Z | Netflorist | Netflorist |
| Vega School of Brand Leadership | Frodo | Act 2 Popcorn | Act 2 Popcorn |
| Vega School of Brand Leadership | Under the Sea | Unilever | Domestos – Save our Seas |
| YA3B: Student – Posters | |||
| AAA School of Advertising Cape Town | The Dreamatorium | Sleep Cycle | Infographic on Dreaming |
| AAA School of Advertising Cape Town | Pictured Thoughts | Personal | Posters on the creative thought process |
| AAA School of Advertising JHB | Zumba | Virgin Active | Virgin Active Zumba Classes |
| Cape Peninsula University of Technology | Struggle and Never Succeed | Nicro | Infographics |
| Cape Peninsula University of Technology | They Cry for More | Nicro | Infographics |
| Red &Yellow School | The Body Shop Effect: Drops of Youth | The Body Shop | Drops of Youth |
| Red &Yellow School | The Body Shop Effect: Lipstick | The Body Shop | Colour Crush Lipstick |
| Red &Yellow School | The Body Shop Effect: Shea Body Butter | The Body Shop | Shea Body Butter |
| Stellenbosch Academy of Design and Photography | Groomed to Serve | The Private Hotel School | The Private Hotel School |
| Stellenbosch Academy of Design and Photography | Groomed to Serve | The Private Hotel School | The Private Hotel School |
| Stellenbosch Academy of Design and Photography | Read The Classics | Exclusive Books | Exclusive Books |
| YA3C: Student – Outdoor, Collateral & Alternative Media | |||
| AAA School of Advertising Cape Town | Poppable Billboard | Beacon | All-Sorts |
| Stellenbosch Academy of Design and Photography | Spike it Gel | L’Oreal | L’Oreal Hair Gel |
| Stellenbosch Academy of Design and Photography | Rescue Horses | SPCA | SPCA Rescue Horses |
| The Open Window School of Visual Communication | Know-It-Wall | Know-It-Wall | Know-It-Wall |
| Vega School of Brand Leadership | Take a Ticket | Organ Donor Foundation | Social Awareness |
| YA4A: Student – Logos and Identity Programmes | |||
| North-West University | MK Fokken Dans | MK | MK Social |
| Red&Yellow School | The Breadline Eatery | The Breadline Eatery | Restaurant/ Café |
| Stellenbosch Academy | Snowy Owl | Snowy Owl | Snowy Owl |
| YA4B: Student – Collateral Design | |||
| AAA School of Advertising Cape Town | Almanac of Extremely Average Animals | National Geographic | 2014 Diary/Almanac |
| AAA School of Advertising Cape Town | Folk Tales | South African Post Office | Stamps for South African Folk Tales |
| North-West University | Whet your mettle | Victorinox | Swiss Army Knife |
| North-West University | MK Social: Nooit alleen nie | MK | MK Social |
| Red&Yellow School | Real Men Just Drive | Rent-a-Wreck | Rent-a-Wreck car hire |
| Stellenbosch Academy of Design and Photography | Excuse My French | Direct Mail | Direct Mail |
| Stellenbosch Academy of Design and Photography | Expose | Calendar | Calendar |
| YA4C: Student – Architecture, Interior Design & Environmental Graphics | |||
| greenside design center college of design | Fishbone Rocking Chair | Fishbone Rocking Chair | Fishbone Rocking Chair |
| YA4D: Student – Publication Design | |||
| AAA School of Advertising Cape Town | Wright Magazine | Wright Magazine | Wright Magazine |
| AAA School of Advertising Cape Town | Inglourious Basterds | Inglourious Basterds Universal | Character Profile |
| North-West University | Food for thought | Food for thought | Food for thought |
| Red&Yellow School | Type Wars | Linotype | Linotype brochure |
| The Open Window School of Visual Communication | GRID Magazine | n/a | GRID |
| Vega School of Brand Leadership | A type of anatomy | ISTD | A type of anatomy |
| YA4E: Student – Package Design | |||
| AAA School of Advertising Cape Town | Folklore Packaging | Folklore | Folklore Packaging |
| North-West University | Born and Bread | Born and Bread | Born and Bread |
| North-West University | Larney | Larney | Larney |
| North-West University | Bhuti Craft Beer | Bhuti Craft Beer | Bhuti Craft Beer |
| Red&Yellow School | Brave and Curious | Timberland | Brave and Curious |
| Stellenbosch Academy of Design and Photography | Tom-O-Bot | Tomy Shoes | Tomy Shoes |
| Stellenbosch Academy of Design and Photography | VANS Versatile | VANS Shoes | VANS Shoes |
| Stellenbosch Academy of Design and Photography | Kettlebells | Supplements SA | Supplements SA |
| YA5A: Student – Digital & Interactive Communication | |||
| AAA School of Advertising Cape Town | Recollection | Recollection | Recollection Online Hospice Store |
| greenside design center college of design | Digital Mom | Digital Mom | Digital Mom |
| North-West University | GoodFood Kids | BBC GoodFood | BBC GoodFood Kids |
| The Open Window School of Visual Communication | Bohea Tea Remote Application | Bohea Tea | Bohea Tea Remote Application |
| YA5B: Student – Digital Crafts | |||
| No finalists for this category | |||
| YA6A: Student – Integrated Campaign | |||
| No finalists for this category | |||
| YA7A: Student – Print & Design Crafts – Art Direction | |||
| No finalists for this category | |||
| YA7B: Student – Print & Design Crafts – Writing | |||
| No finalists for this category | |||
| YA7C: Student – Print & Design Crafts – Illustration | |||
| Stellenbosch Academy of Design and Photography | Georgy Porgy | Book Illustration | Book Illustration |
| Stellenbosch Academy of Design and Photography | Honest Chocolate | Honest Chocolate | Honest Chocolate |
| The Open Window School of Visual Communication | Adam | n/a | Adam |
| The Open Window School of Visual Communication | Body of Habits zine | Body of Habits | Body of Habits illustrated zine |
| The Open Window School of Visual Communication | Sho’t Left a zine | Sho’t left | Sho’t Left-an illustrated zine |
| YA7D: Student – Print & Design Crafts – Typography | |||
| North-West University | Africanise glyph font | Africanise glyph font | Africanise glyph font |
| North-West University | Pylon Typeface | Pylon Typeface | Pylon Typeface |
| University of Johannesburg | Colonial Bastard Rhodes Typeface | Colonial Bastard | Colonial Bastard Rhodes Typeface |
| YA7E: Student – Print & Design Crafts – Photography | |||
| The Open Window School of Visual Communication | As One | n/a | As One: A Collection of Images Exploring The Way We Live |
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