by MarkLives (@marklives) This week, the 55th Clio Awards has been announcing the winners who will be presented with their statuettes on 1 October 2014 in New York City — and South Africa has won* three Golds, seven Silvers and 11 Bronzes so far. Congrats to all the winners!
M&C Saatchi Abel walked off with one Gold, two Silvers and two Bronzes — all for The Street Store. Ogilvy & Mather Johannesburg took one Gold, one Silver and two Bronzes for Lucozade; and Ogilvy & Mather Cape Town received one Gold and one Silver for its “National Anthem” for Rape Wise.
The remaining Silvers went to Ogilvy Joburg for Huggies Gold (one), and two to Joe Public for One School at a Time.
Of the remaining Bronzes, Ogilvy Joburg took one for Bose; The Jupiter Drawing Room (Cape Town) one for Brandhouse; FCB South Africa one for Coca-Cola and another for Lexus; Ireland/Davenport one for National Geographic Channel; the Hardy Boys one for the NSPCA and Egg Films one for Skrillex’s Ragga Bomb.
Still to be announced
Awards to be announced tonight, Friday 19 September, are: Grand Winners, Advertiser of the Year, Agency Network of the Year, Agency of the Year, and Production Company of the Year. For more, go to www.clioawards.com.
Audio: Radio
| Award | Product Service | Title | Company |
| Silver | Huggies Gold | Cribs Campaign | Ogilvy & Mather Johannesburg |
| Silver | Lucozade | Give Me Strength Campaign | Ogilvy & Mather Johannesburg |
| Silver | One School at a Time | Project English Campaign | Joe Public Johannesburg |
| Silver | One School at a Time | Project English Campaign | Joe Public Johannesburg |
| Silver | Rape Wise | National Anthem | Ogilvy & Mather Cape Town |
| Shortlist | DStv Discovery Channel | Foleys Campaign | Ogilvy & Mather Johannesburg |
| Shortlist | Lexus Adaptive Head Lights | Precognition | FCB South Africa |
| Shortlist | Toyota Genuine Parts | More Genuine Campaign | FCB South Africa |
Audio Technique: Copywriting
| Gold | Lucozade | 1. Teleconference | Ogilvy & Mather Johannesburg |
| Bronze | Lucozade | 2. Kiddies Party | Ogilvy & Mather Johannesburg |
| Bronze | Lucozade | 3. Enrique Concert | Ogilvy & Mather Johannesburg |
| Bronze | Lexus | Cliches | FCB South Africa |
Audio Technique: Music
| Gold | Rape Wise | National Anthem | Ogilvy & Mather Cape Town |
CLIO Music Film: Short form (between one minute and five minutes)
| Bronze | National Geographic Channel | Mandela Lives | Ireland/Davenport |
| Bronze | Skrillex | Ragga Bomb | Egg Films |
Design: Environmental
| Bronze | Brandhouse | Windhoek Beer – Tavern Make-Over | The Jupiter Drawing Room (Cape Town) |
Direct: Out of home
| Silver | The Haven Night Shelter | The Street Store | M&C Saatchi Abel |
Engagement: Events
| Gold | The Haven Night Shelter | The Street Store | M&C Saatchi Abel |
Engagement: Experiential
| Silver | The Haven Night Shelter | The Street Store | M&C Saatchi Abel |
Engagement: Guerilla
| Bronze | NSPCA | Vote NSPCA | The Hardy Boys |
Film: Commercials (under one minute)
| Shortlist | Uniball Pens | Swapped at birth | TBWA\Hunt\Lascaris Johannesburg |
Film: Short form (between one minute and five minutes)
| Shortlist | Topsy Foundation | Kevin | Ogilvy & Mather Johannesburg |
Film Technique: Music-adapted
| Shortlist | Songo & African MTBKID | Mountain Bike Kid | The Jupiter Drawing Room (Johannesburg) |
Out of Home: Billboard
| Shortlist | Coca-Cola | A rainbow for the Rainbow Nation | FCB South Africa |
Print: Print
| Bronze | Bose | Noise Canceling Headphones Campaign | Ogilvy & Mather Johannesburg |
Print Technique: Art direction
| Shortlist | Flight Centre | Weird American Accent | TBWA\Hunt\Lascaris Johannesburg |
Public Relations: Cause-related
| Bronze | The Haven Night Shelter | The Street Store | M&C Saatchi Abel |
| Shortlist | BirdLife South Africa | The Penguin Run | Utopia |
Public Relations: Special event
| Bronze | Coca-Cola | A rainbow for the Rainbow Nation | FCB South Africa |
| Bronze | The Haven Night Shelter | The Street Store | M&C Saatchi Abel |
*Information is based in good faith from information received from the Clio Awards itself. If there are any omissions or errors, please let us know.
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