Bookmarks 2013 Winners List
CORE – WEBSITES/MICROSITES/MOBISITES
Brand, Commercial & Retail websites – Large enterprise (business turnover > R100m)
BRONZE – Liquorice – Robertson’s
Specialist Publisher sites (smaller, niche audiences)
BRONZE – SARIE.com
BRONZE – How we made it in Africa (howwemadeitinafrica.com)
BRONZE – Memeburn
BRONZE – www.planetf1.com
Government, Public Service, Civil society Sites or CSI sites
BRONZE – Quirk – Pledge4Mandela Website Microsites
BRONZE – NATIVE – Nedbank Ke Yona site
BRONZE – Ogilvy & Mather Cape Town – Audi A1 Experience
BRONZE – Ogilvy & Mather Cape Town – #AudiA3Exchange
Commercial & Retail mobile sites
BRONZE – Quirk – Woolworths Online Brand/Company Identity mobile sites
BRONZE – Gorilla Creative Media – I Love Baking SA Publisher Mobile site – No winners E-Commerce
BRONZE – spree.co.za
BRONZE – Woolworths Online & Quirk – Woolworths.co.za
CORE – ADVERTISING & SEARCH
Display advertising
BRONZE – Ogilvy & Mather Cape Town – Audi R8 – Gone in 5 seconds (collaborated with OgilvyOne & R.E.C Cape Town
BRONZE – TBWA\Tequila\Johannesburg – McDonalds McMixa – Small Change Big Smiles.
BRONZE – 140 BBDO – Instagram Banner
SILVER – Gloo – BMW 7 Series iPad
SILVER – Gloo – DStv BoxOffice Online Best Media Plan
SILVER – Lighthouse Digital – FNB Retail Banking (collaborated with Gloo)
Paid Search Campaign
BRONZE – The Media Image – Virgin Active: How To Grow Leads By 160% With The Help of Mobile!
SILVER – Quirk – Woolworths | Always On PPC Campaign
SILVER – Synergize Digital – Prime Meridian Direct Paid Search Entry
Organic Search Campaigns
BRONZE – 2Stroke Interactive – Andy Cab Organic Search Campaign
BRONZE – World Wide Creative – American Swiss Organic
Non-Branded and Mobile Search
BRONZE – Synergize Digital – Rovos Rail
GOLD – Synergize Digital – Careers24
CORE AWARDS: Email Marketing
Email Campaign
BRONZE – Ireland/Davenport – Right2Know Confidential E-mail
Email Publication
GOLD – spree.co.za newsletter
CORE AWARDS: Social, Community & PR
Social Media Properties
BRONZE – Liquorice – Robertson’s Spice
BRONZE – Quirk – Savanna
SILVER – Gorilla Creative Media – I Love Baking SA (collaborated with First View Media)
GOLD – Hellocomputer – World’s First LIVE Tweeting Honey Badger (collaborated with DraftFCB Johannesburg)
Social Media Campaigns
BRONZE – DDB South Africa – The 5Gum Experience (collaborated with Seed productions, B4shaw & Retroviral)
BRONZE – M&C Saatchi Abel – Heineken 007
BRONZE – The Jupiter Drawing Room (South Africa) Cape Town- Hyundai Superband (collaborated with World Wide Creative)
SILVER – BNRY & Jupiter Drawing Room JHB – ABSA, The Democratic Republic of Design (The DRD)
SILVER – Ogilvy & Mather Cape Town- #AudiA3Exchange (collaborated with OgilvyOne Cape Town & Platypus Productions)
GOLD – NATIVE- The Exchange
GOLD – Ogilvy & Mather Cape Town – Send your Facebook Profile to Cape Town (collaborated with Flow Communications & R.E.C. Cape Town)
CORE AWARDS: Application & Tools
Browser-based Software
BRONZE – NATIVE – Isuzu Trail View (collaborated with Studio Muti)
BRONZE – BrandsEye – BrandsEye Handheld/phone Apps
BRONZE – The Jupiter Drawing Room (South Africa) Cape Town – Mediclinic Baby App (collaborated with Tech Mahindra (IT Solutions and Programming)
BRONZE – BNRY & The Jupiter Drawing Room JHB – ABSA, The Democratic Republic of Design (The DRD) (collaborated with H-factor)
Tablet Apps
BRONZE – DStv Online – DStv for iPad (collaborated with Immedia) Tablet Publication
BRONZE – Mail & Guardian – Mail & Guardian iPad edition
CORE AWARDS: Games Game
No winners
CORE AWARDS: Other Digital Media
Digital Installations and Activations
BRONZE – Saatchi & Saatchi AtPlay – CPUT Champions of Engineering (collaborated with Etienne la Grange)
BRONZE – Aqua / Wunderman South Africa – Coca-Cola Swing For Good
BRONZE – iKineo – Loom Immersive Retail
BRONZE – Ireland/Davenport – Walking Dead Activation
SILVER – Gloo – FNB ATM Switch
Online Video
BRONZE – Liquorice – Chef Wendy’s Cook Along
GOLD – Ogilvy & Mather Cape Town – Klein Kimmie
CORE AWARDS: Branded Content
Branded Content
SILVER – Ogilvy & Mather Cape Town – Send your Facebook Profile to Cape Town (collaborated with DraftFCB Johannesburg)
SILVER – NATIVE – Nedbank Ke Yona (collaborated with The Institute of Amazing Shit, Net#work BBDO, BonNgoe Productions & Universal Productions
GOLD – Hellocomputer – World’s First LIVE Tweeting Honey Badger (collaborated with DraftFCB Johannesburg)
CORE AWARDS: Integrated/Mix Media Integrated
Digital Marketing / Campaigns
BRONZE – Lynne Mackenzie & Partners – Integrated Digital Marketing / Campaigns – Doritos house Party
BRONZE – iKineo – Loom Immersive Retail (collaborated with Michael Elion, Duvan Durand – The Institute, Adam Hill, Daniel Ting Chong, Emma Cook)
SILVER – Yonder Media – Hungry Lion Mobile Coupon Campaign
GOLD – Hellocomputer – RAV4 Outdoor Website(collaborated with DraftFCB Johannesburg)
Multi-platform Publisher (>3 platforms)
BRONZE – DStv Online – DStv Catch Up
BRONZE – EYEWITNESS NEWS (collaborated with Liquorice)
SILVER – Liquorice – whatsfordinner?
GOLD – DStv Online – Big Brother Africa
CRAFT AWARDS
Editorial (media – news, magazines, radio, and TV stations/networks)
SILVER – Daily Maverick
Interface, Interaction, Navigation, UX
SILVER – Ogilvy & Mather Cape Town – Be the Champion Coach (collaborated with OgilvyOne Cape Town)
SILVER – Hellocomputer – Toyota Hilux Dakar Emailer (collaborated with DraftFCB Johannesburg)
Graphic Design, Illustration, Animation
SILVER – Ogilvy & Mather Cape Town – #AudiA3Exchange (collaborated with OgilvyOne Cape Town & Platypus Productions)
SILVER – iKineo – Loom Immersive Retail (collaborated with Michael Elion, Adam Hill, Daniel Ting Chong & Emma Cook)
Tech. Innovation
SILVER – iKineo – Loom Immersive Retail (collaborated with Michael Elion, Duvan Durand – The Institute, Duvan Durand – The Institute & Daniel Ting Chong,)
SILVER – Gloo – Pixel Pong
SILVER – Hellocomputer – Toyota Hilux Dakar Emailer (collaborated with DraftFCB Johannesburg)
SILVER – 140 BBDO – Pinhole Camera Emailer (collaborated with Ninjas For Hire)
INDIVIDUAL & TEAM AWARDS
Best Digital Advertising Sales Team – No winner
Best Media Planner – No winner
Best Copywriter – No winner
Best Editorial Team
Mail & Guardian
Best Digital Editorial Individual
EYE WITNESS NEWS – Janine Willemans
Daily Maverick – Rebecca Davis
Best Community Manager
Liquorice – Jane-Anne Hobbs
EYEWITNESS NEWS – Dori Van Loggerenberg
Best Creative
Hellocomputer – Matt Thompson
Best Client Service
NATIVE – Elizabeth Janse van Rensburg
Best User Experience Designer
Hellocomputer – Ryno van Niekerk
Best Digital Strategist
MACHINE – Andy Gilder
Best Social Media Marketer
Quirk – Catherine Scott
Best Paid-search Marketer
Quirk – Linah Thandiwe Maigurira
Best Organic-search Marketer
Synergize Digital – Tim Withers
Best Student
AAA – Luscha Brink & Melissa Fontini (Netflorist campaign)
Best Youngster
Burn Media – Stuart Thomas
SPECIAL HONOURS
Best Agency – NATIVE
Best Brand/Company – No Winner
Best Publisher – Mail & Guardian
Best Individual Contribution to SA Digital Media & Marketing – Jarred Cinman