The shortlist for the 2013 Bookmarks Awards have been announced. The final winners will be announced 14 November at the Artscape Theatre in Cape Town.
CORE AWARDS: Websites / Microsites / Mobisites
Brand, Commercial & Retail websites – Large enterprise (business turnover > R100m)
-Liquorice Africa – Robertsons
-Quirk – Woolworths Website
-iProspect South Africa -miway.co.za
-World Wide Creative – Hyundai SA
-Creative Spark Interactive (PTY) Ltd – The Three Cities Hotel Group
-Ogilvy and Mather Cape Town – Carling Black Label Digital Redesign
Brand, Commercial & Retail Websites – Small/Medium enterprise (business turnover < R100m)
-Realmdigital -Sure Travel
Online Publisher sites (mass appeal)
-DStv.com -AutoTrader.co.za
-SuperSport.com Specialist Publisher sites (smaller, niche audiences)
-SARIE.com -How we made it in Africa (www.howwemadeitinafrica.com)
-Memeburn
-www.planetf1.com
-Huisgenoot
-Wild Talk Africa
-WFD Government, Public Service, Civil society Sites or CSI sites
-World Wide Creative – MyCiTi Bus Website
-Quirk – Pledge4Mandela
Website Microsites
-NATIVE – Nedbank Ke Yona site
-OgilvyOne – BabySoft – Softi vs Schlumfi
-Ogilvy & Mather Cape Town – Audi A1 Experience
-Ogilvy & Mather Cape Town – #AudiA3Exchange
-NATIVE – Isuzu Trail View
-Hellocomputer – Investec Pororoca
-Liquorice Africa – Radox Ripple Effect
-Lynne Mackenzie & Partners – Doritos House Party Commercial &
Retail mobile sites
-Quirk – Woolworths Online
-Autotrader – m.autotrader.co.za
-TBWA\Tequila\Johannesburg – Nissan – Lets get you to the game
Brand/Company Identity mobile sites
-Gorilla Creative Media – I Love Baking SA
-Ogilvy and Mather Cape Town – ‘Be the Champion Coach’
Mobile Site Publisher Mobile site
-mobi.dstv.com
-mobi.supersport.com
E-Commerce
-E-Commerce – Exclus1ves Stickers Competitions
-E-Commerce – spree.co.za
-E-Commerce – Woolworths Online
CORE AWARDS: Advertising & Search
Display advertising
-Ogilvy & Mather Cape Town – Audi R8 – Gone in 5 seconds
-gloo Digital Design – BMW 7 Series iPad
-gloo Digital Design – DStv BoxOffice Online
-NATIVE – Ubuntu Bridge Rich Media
-TBWA\Tequila\Johannesburg – McDonalds McMixa – Small Change Big Smiles.
-Isobar – Special Editions
-140 BBDO – Instagram Banner Best Media Plan
-Lighthouse Digital – FNB Retail Banki
-Ogilvy & Mather Cape Town – Audi R8
-Apurimac Media – Unilever Shield DO:MORE Paid Search Campaign
-The Media Image – Virgin Active: How To Grow Leads By 160% With The Help Of Mobile!
-Quirk – Woolworths | Always On PPC Campaign
-Synergize Digital – Prime Meridian Direct Paid Search Entry
-World Wide Creative – Hyundai South Africa
-ClickMaven CC – Medical Aid Leads
-Maven Agency – LiquidCapital
-Quirk – Capitec Bank | Credit Acquisition
-Clicks2Customers – bonds.com.au
-Clicks2Customers – eatnow.com.au
Organic Search Campaigns
Synergize Digital – Careers24 Organic Search Entry
2Stroke Interactive – Andy Cab Organic Search Campaign
World Wide Creative – American Swiss Organic Non-Branded and Mobile Search
Synergize Digital – Getaway Organic Search Entry
Synergize Digital – Rovos Rail Organic Search Entry
Quirk – Surf4Cars – Driving car sales with organic traffic growth of 63 %
Best Ad Network
No shortlist entries in this category
CORE AWARDS: Email Marketing
Email Campaign
-140 BBDO – Pinhole Camera Emailer
-gloo Digital Design – Paceman “Man Challenge”
-Ireland/Davenport – Right2Know Confidential
E-mail
-gloo Digital Design – DStv Open Weekend Email Publication
-spree.co.za newsletter -Dollop
CORE AWARDS: Social, Community & PR
Social Media Properties
-Hellocomputer – World’s First LIVE Tweeting Honey Badger
-Liquorice – Robertsons Spice
-Liquorice – WFD Trolley Dash
-DStv Online – Big Brother Africa Social
-Gorilla Creative Media – I Love Baking SA
-BNRY & Jupiter Drawing Room JHB – The Democratic Republic of Design (The DRD)
-Hellocomputer – Olmeca Tequila SA
-Quirk – Savanna
-DStv Online – SuperSport social media
-Gorilla Creative Media – POND’S
-Gorilla Creative Media – AXE
-Primedia Broadcasting – EWN SOCIAL MEDIA
-Clockwork Media – Curves South Africa
-Quirk – Dove Women
-DDB South Africa – The 5Gum Experience
-Isobar – Nike Reveal the route
-dotJWT – Avis
-M&C Saatchi Abel – Heineken Crack the Case HQ Facebook App Social Media Campaigns
-Ogilvy & Mather Cape Town- #AudiA3Exchange
-NATIVE- The Exchange
-Ogilvy & Mather Cape Town – Send your Facebook Profile to Cape Town
-Liquorice – WFD Trolley Dash
-BNRY & Jupiter Drawing Room JHB – The Democratic Republic of Design (The DRD)
-DDB South Africa – The 5Gum Experience
-Society / King James Group – Santam Day by Day
-Society / Atmosphere / King James Group – The Whopper Has Arrived: Burger King South Africa launch
-M&C Saatchi Abel – Heineken 007
-Retroviral Digital Communications – Nando’s #25Reasons
-kalahari.com- kalahari.com – The Unwrapper
-Hellocomputer – Steve Aoki 2012 SA Tour -NATIVE – Colgate Optic White
-OgilvyOne – KFC – Bucket List
-Isobar – Special Editions
-The Jupiter Drawing Room (South Africa) Cape Town- Hyundai Superband
-Hellocomputer – Ibiza Nights Challenge
-Liquorice Africa- Radox Ripple Effect
-NATIVE – Be Part of The Miracle
-Popimedia Innovations- Peugeot 208 “Let Your Tweets Drive”
-Lynne Mackenzie & Partners – Doritos House Party
-iLogic Agency – Are you up for Anything with HP?
-Liquorice – The Richelieu Revolution
-Quirk – #AskWhy -Made – Sportingbet #BeTheStud
-Saatchi & Saatchi AtPlay – EfferfluC – Don’t Miss Out
-Isobar – Nokia Reconnect Blog No shortlist entries for this category Reputation / Crisis Management
-Positive Dialogue Communications – Old Mutual Foundation
-Tuk Tuk Challenge – Reputation Management
CORE AWARDS: Application & Tools Browser-based
Software
-NATIVE – Isuzu Trail View
-iKineo – Loom Immersive Retail
-2Stroke Interactive – University of Cape Town Web Renewal Project
-BrandsEye – BrandsEye
-Liquorice – Brand Cloud Handheld/phone Apps
-NATIVE – bookly
-The Jupiter Drawing Room (South Africa) Cape Town – Mediclinic Baby App
-BNRY & Jupiter Drawing Room JHB – The Democratic Republic of Design (The DRD)
-DStv Online – SuperSport phone apps
-gloo Digital Design – Galaxy Experience App
-Hero – ICE Call
-The Jupiter Drawing Room (south Africa) Johannesburg – Stop zits before they get out of hand
-Prezence Digital – Bid or Buy -Secret Agent – Secret Agent
Tablet Apps
-3fifteen – Dimension Data Pro-Am application
-DStv Online – DStv for iPad
-BNRY & Jupiter Drawing Room JHB – The Democratic Republic of Design (The DRD)
Tablet Publication
-Tablet Publication – Coronation Corospondent
-Tablet Publication – Mail & Guardian iPad edition
CORE AWARDS: Games
Game
-BNRY – Alien Abduction
-The Jupiter Drawing Room (South Africa) Johannesburg – Stop zits before they get out of hand
-Hellocomputer – Toyota 86
-iLogic Agency – Are you up for Anything with HP?
CORE AWARDS: Other Digital Media
Digital Installations and Activations
-Saatchi & Saatchi AtPlay – CPUT Champions of Engineering
-Aqua / Wunderman South Africa – Coca-Cola Swing For Good
-gloo Digital Design- FNB ATM Switch
-iKineo – Loom Immersive Retail
-BNRY & Jupiter Drawing Room JHB – The Democratic Republic of Design (The DRD)
-BNRY – Alien Abduction
-Hellocomputer – RAV4 Outdoor Website
-Ireland/Davenport – Walking Dead Activation
-Hellocomputer – Mind Reader Online Video
-Ogilvy & Mather Cape Town – Klein Kimmie
-Ireland/Davenport – Walking Dead Activation
-Ogilvy & Mather Cape Town – Audi R8 – Gone in 5 seconds
-The Jupiter Drawing Room (South Africa) Johannesburg – L’Atelier – There is no substitute for real experiences
-Saatchi & Saatchi SA – Phil The Legend
-Ireland/Davenport – Walking Dead Swimsuit Calendar
-Liquorice – Chef Wendy’s Cook Along
CORE AWARDS: Branded Content
Branded Content
-Hellocomputer – World’s First LIVE Tweeting Honey Badger
-Ogilvy & Mather Cape Town – Send your Facebook Profile to Cape Town
-NATIVE – Isuzu Trail View
-Joe Public – Douwe Egberts Yawn Machine
-OgilvyOne – KFC – The Journey Of Hope
-1886 – Stand by the Bulls Branded Content
-Ogilvy & Mather Cape Town – #AudiA3Exchange
-NATIVE – Nedbank Ke Yona
-NATIVE – Chevrolet UTE Force
CORE AWARDS: Integrated/Mix Media
Integrated Digital Marketing / Campaigns
-NATIVE – Isuzu Trail View
-Hellocomputer – RAV4 Outdoor Website
-NATIVE – The Exchange
– Ogilvy & Mather Cape Town – Send your Facebook Profile to Cape Town
-Hellocomputer – Style Your Ride
– Yonder Media – Hungry Lion Mobile Coupon Campaign
-Ogilvy & Mather Cape Town – #AudiA3Exchange
-M&C Saatchi Abel – Heineken 007
-iKineo – Loom Immersive Retail
-Hellocomputer – RAMfest Rock vs EDM
-King James Group – Johnnie Walker 1 Bottle Bottle Store
-Ogilvy & Mather Cape Town – The Most Indulgent Campaign in the Universe
-NATIVE – Nedbank Ke Yona
-Lynne Mackenzie & Partners – Doritos house Party
-Liquorice – WFD Trolley Dash
-Ogilvy & Mather Cape Town – Breathe Deep. Make Your Move
-Hellocomputer – Toyota Hilux Dakar Mixed Media
-AVATAR – Gautrain Challenge
-NATIVE – Chevrolet UTE Force
-Hellocomputer – Extra Extra Cold
-Quirk – #AskWhy
-NATIVE – Colgate Optic White
-gloo Digital Design – Idols – Be the band
Multi-platform Publisher (>3 platforms)
-Big Brother Africa
– DStv Catch Up
– SuperSport
-EYEWITNESS NEWS
– DStv
– WFD
Multi-Channel Retailer
-Quirk – Woolworths Online (www.woolworths.co.za)
CRAFT AWARDS
Editorial (media – news, magazines, radio, and TV stations/networks)
-Daily Maverick
-Burn Media
-World’s First LIVE Tweeting Badger
Interface, Interaction, Navigation, UX
-Hellocomputer -RAV4 Outdoor Website
-Ogilvy and Mather Cape Town – Be the Champion Coach
-NATIVE – Hollard Ascend View Finder
-Hellocomputer – Toyota Hilux Dakar Emailer
-ILogic Agency- Are you up for Anything with HP?
-World Wide Creative – Hyundai.co.za
-Ogilvy & Mather Cape Town – #AudiA3Exchange
-NATIVE – Chivas ‘Made For Gentlemen‘
-Ogilvy & Mather Cape Town – Audi A1 Experience
-World Wide Creative – MyCiti Bus Website
-Isobar – Red Bull Special Editions
-NATIVE – Isuzu Trail View
-World Wide Creative – American Swiss
-Hellocomputer – Toyota Website
-Hellocomputer – Mind Reader
-NATIVE – Nedbank Brand Engine
-Quirk – Woolworths Website
Graphic Design, Illustration, Animation
-Ogilvy & Mather Cape Town – #AudiA3Exchange
-iKineo – Loom Immersive Retail
-gloo & Joe Public – Clover “Extended Shelf Life Milk”
-Hellocomputer – RAMfest Rock vs EDM
-World Wide Creative – American Swiss
-World Wide Creative – Hyundai SA
-Ogilvy & Mather Cape Town – Audi A1 Experience
-Isobar – Baileys Unveiling
Tech. Innovation
-Hellocomputer – World’s First LIVE Tweeting Badger
-Aqua / Wunderman South Africa – Coca-Cola Swing For Good
-iKineo – Loom Immersive Retail
-NATIVE – Isuzu Trail View
-Gloo Digital Design – Pixel Pong
-Hellocomputer – Toyota Hilux Dakar Emailer
-140 BBDO – Pinhole Camera Emailer
-Hellocomputer – RAV4 Outdoor Website
-Admo – Admo
-World Wide Creative – MyCiTi Bus Website
-Hellocomputer – Mind Reader
-iLogic Agency – Are you up for Anything with HP?
-NATIVE – bookly
-NATIVE – Hollard Ascend View Finder
-140 BBDO – Instagram Banner
-Quirk – #AskWhy
-BNRY & Jupiter Drawing Room JHB – The Democratic Republic of Design (The DRD)
– NATIVE – Rocking The Daisies
– Gloo & Joe Public – World Aids Day
-MACHINE – Tech. Innovation – CreditCart
-BNRY – Tech. Innovation – Alien Abduction
– gloo Digital Design – Tech. Innovation – BMW Springboks
INDIVIDUAL & TEAM AWARDS
Best Editorial Team
-Mail & Guardian
-Daily Maverick
-SARIE
Best Digital Advertising Sales Team
-Creative Spark Interactive (PTY) Ltd – Burn Media
-Demographica – Demographica Sales Team
Best Digital Editorial Individual
-EYE WITNESS NEWS – Janine Willemans
-Creative Spark/Burn Media – Michelle Atagana
-Daily Maverick – Rebecca Davis
-Daily Maverick – Richard Poplak
Best Community Manager
-Liquorice – Jane-Anne Hobbs
-EYEWITNESS NEWS – DORI VAN LOGGERENBERG
-Cerebra – Reece Jacobsen
Best Creative
-NATIVE – Ryan McManus
-Hellocomputer – Matt Thompson
Best Client Service
-NATIVE – Elizabeth Janse van Rensburg
-Creative Spark Interactive (PTY) Ltd – Catherine Murray
-Hellocomputer – Robyn Gibson
Best User Experience Designer
-Hellocomputer – Ryno van Niekerk
Best Digital Strategist
-Primedia Broadcasting – Landi Groenewald
– MACHINE – Andy Gilder
-Aqua – Jessica Comninos
Best Media Planner
No shortlist entries in this category
Best Social Media Marketer
Quirk – Catherine Scott
NATIVE – Gemma Wilkie
Retroviral Digital Communications – Kirsty Sharman
Quirk – Mahomed Junaid Khan
EYEWITNESS NEWS – SIBONGILE MAFU
Best Paid-search Marketer
-Quirk – Linah Thandiwe Maigurira
-Bronwen Forster
Best Organic-search Marketer
-Synergize Digital – Tim Withers
-Maven Agency – Brad Conlin
Best Copywriter
No shortlist entries in this category
Best Student
-Jessica Eaton (Daily Maverick)
– Red & Yellow School – Jean-Luc Boulanger
-Red & Yellow School – Tina Lureman
-AAA – Luscha Brink & Melissa Fontini (Netflorist)
– AAA – Ricardo Candotti & Matthew Bannatyne (Butlers Pizza campaign)
– AAA – Lauren Nesbitt (Nokia)
Best Youngster
-World Wide Creative – Alex Acton
-The Media Image – Dean Hopf
-Aqua – Jessica Comninos
-Burn Media – Stuart Thomas
-Acceleration Media – Simone Retief
SPECIAL HONOURS
Best Agency
-NATIVE
-Retroviral Digital Communications
-Hellocomputer
-Liquorice
-Quirk
-World Wide Creative
Best Brand/Company
-Stork (Unilever)
-Redd’s Africa
Best Publisher
-EYE WITNESS NEWS
-Daily Maverick
-Burn Media
-Mail & Guardian
Best Individual Contribution to SA Digital Media and Marketing
-Fred Roed (World Wide Creative)
-Jarred Cinman (NATIVE)
-Yoav Tchelet (JWT)
-Andre Rademan (Bizcommunity)