Business win: Mr Price Sport to Conversation LAB
Durban based agency Conversation LAB has picked up the digital projects of Mr Price Sport. It will “develop a range of cross-platform digital applications which underline Mr Price Sport’s strategic focus and push into this space,” according to Kevin Power, Managing Director of Conversation LAB.
“We have met with many digital agencies over a period of time, but none seemed to get us or what we are trying to achieve as much as the guys from Conversation LAB,” says Nikki Viljoen, Marketing Manager, Mr Price Sport. “We liked the fact that they keep it simple, take a very realistic and practical approach to digital and get the Big Brand picture. They also understand retailwhich cannot be underestimated.”
Wisdom and Youth, the in-house agency of Mr Price, remains agency of record.
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