[Design Indaba 2011] Glittering er design lights
by Herman Manson (@marklives) Fear not, glitter pork and cupcakes are not on the menu at this year’s Design Indaba Conference (23-25 February 2011), the annual design calendar highlight held at the Cape Town International Convention Centre. Instead, delegates will be treated to a range of fascinating characters from the design world, sharing global design best practice in areas as diverse as architecture, service delivery and advertising.
Wednesday 23 February opens with Michael Wolff, co-founder of design firm Wolff Olins and current head of Michael Wolff & Company. Wolff has worked on numerous global brands and, on his website, he says “developing a brand is more about revelation than positioning”. He sounds like somebody worth listening to (Bizcommunity.com will let you know in due course).
Dana Arnett, CEO of VSA Partners (whose client list includes Harley-Davidson, Coca-Cola and Nike) and prankster/improv artist Charlie Todd (most famous for the annual No Pants! Subway Ride event) are both on the billing for Wednesday, as is local design hero Richard Hart from disturbance design studio.
Thursday 24 February opens with what the promoters describe as lessons in creative entrepreneurship from Jody Aufrichtig and Nick Ferguson, the duo behind the development of Old Biscuit Mill in Woodstock and the Grand Daddy Hotel; Brad Armitage and Rui Esteves, co-founders of beer salon ⋃ and Jen Bilik of US-based gift and stationary designer Knock Knock.
Kiran Bir Sethi, designer and education reformer from India and the woman behind the global “Design for Change” contest targeting schools and encouraging kids to help transform their communities, will hopefully offer inspiration to those seeking solutions to a dysfunctional education system. Dutch creative director and curator Renny Ramakers, meanwhile, “focuses on creating interaction with the public, new collaborations, tools and systems”, which is certainly something the local design community need to engage with to a greater extent.
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