The first bladder friendly film festival
Alfred Hitchcock said: “The length of a film should be directly related to the endurance of the human bladder.” This quote was the inspiration for the last campaign for MECAL – the Barcelona Short Film Festival. From now on, the first bladder friendly film festival.
Advertising Agency: Atletico International, Barcelona, Spain
Agency website: http://www.atleticointernational.com
Art Director: Héctor Vilar, Cristina Mascort
Copywriter: Alberto García Orte, Marc Sánchez, Marta Caseny.
Production Company: Garage Films
Print: Vice Magazine Spain