It seems Naspers is trying to figure out how to approach blogging (and bloggers) going forward. Its digital division, 24.com, along with Afrigator (owned by Naspers) and Amatomu.com (co-founded by Matthew Buckland, GM of online publishing and social media at 24.com) is launching a comprehensive survey of South Africa’s blogger community.
Media companies are still scratching their heads about how to successfully monetise investments in social media. I’m sure the results will make for interesting reading. You can participate at http://blogs.24.com/blogsurvey/start.htm