by MarkLives (@marklives) A Lifetime Grand Prix was handed out at the final APEX Awards, held last Thursday night, 11 July 2019, in Houghton, Johannesburg. Mathe Okaba, Association for Communication and Advertising CEO, announced that the ACA would host the first African Effie Awards edition, Effie South Africa, with effect from 2020. The international Effie Awards recognises any and all forms of marketing that contribute to a brand’s success.
A Legend of APEX award was awarded to Andy Rice, Gareth Leck, Ivan Moroke, Michael Gendel, Neil Higgs, Nina de Klerk, and Odette van der Haar, honouring their commitment to the APEX award programme over the 24 years of its existence*.
The Lifetime Grand Prix went to 2014 APEX Grand Prix winners DDB South Africa and FNB for their “FNB Switch — Beating the Beep out of Beep Bank” campaign. Ogilvy South Africa and Kimberly-Clark received the top honours for 2019 with a Gold Apex and the Grand Prix for their “Making them Move to Huggies” campaign. Gold also went to Ogilvy South Africa and KFC South Africa for their “KFC Make A Meal of It” campaign. Additionally, this year the jury awarded a special award, sponsored by Kantar, for an entry that demonstrated the most-ingenious response to limited advertising or research funds.
Eight bursaries were being awarded to students from the AAA School of Advertising, bringing the total awarded since the programme launched in 2010 to 88. Four bursaries were awarded to students from the AAA School’s Johannesburg campus and four to students from the Cape Town campus.
All the winners
Vodacom Launch Category |
|||
Submission name |
Client |
Agency |
Award |
| Toyota Rush Launch | Toyota SA Motors | FCB Joburg | Bronze |
| Newlands Spring – Not That Newlands | AB InBev | King James Group | Bronze |
| A Wedding Party of One Million, SA’s Biggest Online Wedding | Showmax | Showmax Internal Creative Agency | Bronze |
| Hatching Nando’s E-Chicken | Nando’s South Africa | VML South Africa | Bronze |
| Provantage Media Group Change Category | |||
| IndieFin “Responsible, yet Selfish” | IndieFin | FoxP2 | Bronze |
| Audi Q Range Campaign | Audi South Africa | Ogilvy South Africa | Bronze |
| When the Craving for Creativity’s Got You, It’s Got You | Chicken Licken | Joe Public United | Bronze |
| Can One Extra Swipe be Worth a Billion | Absa | FCB Joburg | Bronze |
| Wimpy Grill Up Fill Up 2018 | Wimpy | FoxP2 | Bronze |
| Vodacom Summer | Vodacom | Ogilvy South Africa | Bronze |
| Get It Back | Castle Milk Stout | Joe Public United | Silver |
| Mahindra Tough Guys | Mahindra South Africa | Joe Public United | Silver |
| Wimpy Summer 2018 | Wimpy | FoxP2 | Silver |
| Rethink Freedom | Hyundai South Africa | FoxP2 | Silver |
| Taking a Brand Stand | AB InBev | Ogilvy South Africa | Silver |
| KFC Make A Meal of It | KFC South Africa | Ogilvy South Africa | Gold |
| Making them Move to Huggies | Kimberly-Clark | Ogilvy South Africa | Gold |
The Kantar Sustain Category (NO 2019 AWARD) |
|||
The Kantar Special Award Category |
|||
The entry that demonstrates the most ingenious response to limited advertising or research funds |
|||
| Newlands Spring – Not That Newlands | King James Group | AB InBev | |
Grand Prix |
|||
| Making them Move to Huggies | Kimberly-Clark | Ogilvy South Africa | Grand Prix |
Lifetime Grand Prix |
|||
| FNB Switch – Beating the Beep out of Beep Bank | DDB South Africa | First National Bank | Lifetime Grand Prix |
Updated on 15 July 2019: When the APEX Awards launched in 1995, it was held every second year and became annual once Odette van der Haar became CEO.
— Sign up now for the MarkLives newsletter, including Ramify.biz headlines, emailed every Monday, Wednesday and Friday!