Young, Gifted & Killing It! 2018 in review
by Veli Ngubane (@TheNduna) From a water-polo playing strategist to a soloist art director who sang for the pope, a radio co-host making money on YouTube and South Africa’s most-sought-after hip-hop photographer, we went out looking for the youngsters who are gifted and killing it in SA’s creative industries today. They add to the already rich diversity we are discovering — and celebrating — in our industry.
January: Jabulani Sibiya
Lead strategist at Ogilvy & Mather South Africa
A water-polo playing, #TouchZA change-making, fighting-against-the-bland strategist: 24-year-old Jabulani Sibiya (@JabzSibiya) has been calling Joburg home since he took on the lead strategist role on one of South Africa’s most-iconic brands.
February: Masego Motsogi
MD at Grid Worldwide
Sowetan-born Masego Motsogi (@masegom) is an anomaly in the ad industry: a black woman leading one of the hottest agencies in South Africa. Appointed in February 2018 by Grid Worldwide, this jingle-loving managing director is transforming the industry the best way she knows — by nurturing young creatives into superstars.
March: Mbuso Ndlovu
Now art director at Avatar
Someone who’s led creative at a Vietnam agency, clocked up international awards from Cannes to Clios to Epicas and even sung solo for the pope, Mbuso Ndlovu (@NdlovuMbuso) has strong opinions about influencers, transformation and freelance life.
April: Thithi Nteta
Integrated executive business director FCB Joburg
Training in information design. Doctors as parents. Part of the launch team of Vuzu. A sneaker addiction. These are just some of the soundbytes from our interview with Thithi Nteta (@teeteenteta), now sitting on exco at FCB Joburg.
May: Owethu Makhathini
Digital marketing specialist & freelance writer
Owethu Makhathini (@owethumack) has always been a creative at heart, from wanting to be an actress and watch-this-space multidisciplinary collaborations to running her own creative consultancy.
June: Sibu Mpanza
Digital entrepreneur & co-host at YFM
July: Tebogo Malope
Now Filmmaker & director at The Star Film Company*
August: Nwabisa Mda, Thembe Mahlaba & Bongeka Masango
In Women’s Month, we showcased Nwabisa Mda (@NwiseWise), Thembe Mahlaba (@_Thembe) and Bongeka Masango (@IAmNotBongi): three phenomenal young women who’re changing how we consume content with an authentic platform that reflects the life and times of youth culture in Africa, in all its glory — Pap Culture (@papculturesa).
September: Kutlwano Ditsele
Founding partner & creative producer of Seriti Films
Kutlwano Ditsele (@thafilmaka), the founding partner and creative producer of Seriti Films, is a born storyteller from Rustenburg who loves music as much as films.
October: Austin Malema
Photographer & film editor
Austin Malema (@AustinMalema) may have become South African hip-hop’s most sought-after photographer but there’s so much more to the man.
November: Tshegofatso Phetlhe
Art director at M&C Saatchi Abel
Tshegofatso Phetlhe is an award-winning creative from Soweto, with so much already achieved and yet with so much further to go.
*Updated at 9.30am on 10 December 2018.
Veli Ngubane (@TheNduna) entered the world of advertising with a passion after completing his BSocSci (law, politics and economics) at UCT and a post-graduate marketing diploma at Red & Yellow, where he’s currently advisory board chairman. He also sits on the IAB’s Transformation & Education Council, is a DMA board member and has judged Loeries, Apex and AdFocus. He is the Joburg MD and founding partner of the largest black-owned and -managed full-service agencies in the country, AVATAR. He is also co-founder of M&N Brands, which is building an African network of agencies to rival the global giants. In his monthly column “Young, Gifted & Killing It”, he profiles award-winning, kick-ass black creative talent in South Africa.
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