“The communications industry has changed over the years and continues to do so,” says Motsogi. “There are players in the industry who are playing catch up, and then there is Grid Worldwide. They seem to have their finger on the pulse. There is something incredibly enticing about the work they do. Their energy as a team is awesome. I’m thrilled to be part of the magic.”
Her career spans stints at Ogilvy & Mather, South African Breweries, The Jupiter Drawing Room, Zamtel and FCB Africa. She holds a degree in community and health psychology and a higher diploma in integrated marketing communications.
“We are excited about the role that Masego will take up in leading Grid’s new integrated model day to day as MD. We have spent almost two years looking for the right person from a culture perspective and someone [who] has the same vision as us in building an agency model of the future. Masego was a natural fit,” says Adam Byars, joint CEO at Grid.