by MarkLives (@marklives) Keith Rose was the director behind some of South Africa’s most-iconic television advertising, including BMW’s “Mouse” and Allan Gray’s “Beautiful”, to name only two.
Accolades
Rose received accolades from across the globe for his work, from being inducted into the Clio TV Hall of Fame, being selected by Shots as one of its “100 top creative minds of all time” to Campaign magazine naming him among the top five directors in the world. He was also inducted into SA’s Creative Circle Hall of Fame in 2000 and the Loeries Hall of Fame in 2014. He won numerous awards and was president of the Cannes Lions Film Craft jury in 2011.
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Design Indaba 2009
Keith Rose on advertising’s golden years from Design Indaba 2009
Left Post Production memorial edit
Tributes via email
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Tributes via social media
#MadeItMeanSomething https://t.co/6e4r7IH5TZ pic.twitter.com/uI58EdsJ8d
— grid_worldwide (@gridworldwide) October 3, 2018
RIP Keith Rose 🙏🏻 Creative genius ♡
— Nicole Pereira ♡ (@Nixi_Galinha) October 4, 2018
South African director Keith Rose, who died tragically this week, directed one of the best car adverts ever made. "Mouse", for the @BMW 3 Series. @BMW_SA https://t.co/j0WFWEb0fQ
— Ciro De Siena (@CiroDeSiena) October 3, 2018
RIP Keith. May your soul find peace 🙏🏾 pic.twitter.com/LoaQlguPIy
— MusiK (@Kagi_Musi) October 3, 2018
RIP Keith Rose. The ad world has lost a beautiful storyteller and world class artist.
— matchboxology (@matchboxology) October 3, 2018
We're utterly shocked by the untimely passing of prolific commercial director Keith Rose. We would like to extend our deepest condolences to the family at this difficult time.
Here's a look at some of the iconic moments he has created:https://t.co/0V44HwYDK8— The Callsheet (@TheCallsheetSA) October 3, 2018
Keith Rose’s death is like a punch to the heart, but it’s what he left behind that will live on forever. RIP you legend. #keithrose
— Gerry Human (@gerryhuman) October 3, 2018
https://twitter.com/rory21/status/1047344302760837121
The adverstising industry is mourning the passing of Keith Rose – he was the commercial director for Allan Gray's "Beautiful" and the iconic BMW "Mouse" ad #MediaShowAfrica
— AshrafGardaNetwork (@AshrafGardaNet) October 3, 2018
https://twitter.com/StixBull/status/1047255130788311040
Still can't believe you gone 😔
A true Legend… I'm truly honoured to have had the privilege of working with you and being a part of your team. You always pushed us to do our very best. What an inspiration and mentor to me and so many of us.
RIP Keith Rose.#KeithRose pic.twitter.com/0RTvrNnhph
— Ronwin Barnes (@RonwinBarnes) October 2, 2018
Distraught to hear about Keith Rose. Working as his researcher was integral to my growth as a filmmaker. He always said the most hilarious, outrageous things, and taught me most of what I know about making commercial… https://t.co/2YaYCnGWHP
— David Francinstein (@DFrancinstein) October 2, 2018
INB, in this age of ‘content’, ‘get it out quick’ & ‘can we get 2 for the price of 1’, to never underestimate the skills & craft of people of the caliber of Keith Rose, who raise everyone’s game. And to realize it sometimes comes at a cost. #RIPKeithRose https://t.co/GX3vaBP6u2
— Gillian Rightford (@grightford) October 2, 2018
RIP Keith Rose, the man who made the beautiful work that helped us believe in the beauty of this industry. https://t.co/nyAY7PfT19
— Suhana Gordhan (@SuhanaGordhan) October 2, 2018
RIP Keith Rose. One of SA's most celebrated film directors.
Selected by Shots as one of the “100 Advertising People of All Time” and by Campaign Magazine as one of the top five directors globally
Check out his incredible showreel… https://t.co/eFb8PhA0X9— Paul Jackson (@PaulPGJ) October 2, 2018
To the maestro, Rest Easy.
The Best of Keith Rose https://t.co/uOlLTIzEtH via @YouTube #KeithRose— Kay Share (@krystalschar) October 2, 2018
The industry is a poorer place. Rest in peace Keith Rose. x https://t.co/3P83wvckmc
— VML South Africa (@VML_ZA) October 2, 2018
Yesterday I tragically lost a mentor and my reason for doing what I do and love. I will never forget you Keith. My love and prayers go out to the family. One of a kind. RIP… https://t.co/EyTBwSv1Qm
— 𝔾𝕣𝕒𝕟𝕥 𝔻𝕖 𝕊𝕠𝕦𝕤𝕒 (@Grantdesousa) October 2, 2018
Sad to hear SA advertising legend Keith Rose passed away.
When looking back at my favourite SA ads most of them had Keith behind them.
RIP Keith and thanks for the memories – https://t.co/Zd7gxr5UFi— Chris Rawlinson (@ChrisRawlinson) October 2, 2018
https://twitter.com/BEEDIAMONDHEAD/status/1047146132923650048
https://t.co/Y09zGVRYuC
https://t.co/9AfbelEfIYThe magical touch. That Keith Rose touch 🙌🏾 What it privilege it was. RIP
— Masego Motsogi (@masegom) October 2, 2018
https://twitter.com/abelmike/status/1047119055080108032
We are so sad to hear of Keith Rose’s passing, one of South Africa’s greatest commercial directors. We are thankful for all the iconic work he shared in his lifetime. #SpeakSouthAfrican #Pendoring2018 #PendoringAwards #RIPKeithRose pic.twitter.com/2HHmIutOrA
— Pendoring Awards (@Pendoring_) October 2, 2018
We’ve lost one of the greats. RIP Keith Rose. Condolences to the Rose Family, friends and colleagues. https://t.co/iEoWPrQ8XS
— ACA South Africa (@ACA_SA) October 2, 2018
Heard today that our industry has lost one of the greatest commercial directors of our time. RIP Keith Rose. Sincerest condolences to your entire family.
— Pepe Marais (@pepemarais) October 2, 2018
Farewell to a legend who inspired us all to reach a little higher. RIP Keith Rose, greatest of all time. Here's one of our favourites: https://t.co/3GyMmuVGYs
— Utopia (@WeAreUtopia) October 2, 2018
https://twitter.com/rvanniekerk/status/1047123757637283846
What a mensch, too… with an infectious spirit. Remember a dine-around he hosted during @DI_Festival in 2009- every guest ended up in the pool, and all came drenched to the after party – full of joy and laughter. He shared his rose tinted view with them all. RIP, Keith 💜 https://t.co/CB4uKr2kar
— Ravi Naidoo (@ravinaidoo) October 2, 2018
Salute Keith Rose. Undeniable genius. We will be poorer without him. RIP.
— Suhayl Limbada (@suhayl7) October 2, 2018
Keith Rose impacted and influenced a generation and an industry, which was continually inspired by his work, sheer creative brilliance and talent. A legend. Now of the ages. #RIPkeithrose
— ato בנימין afful (@ato_afful) October 2, 2018
https://twitter.com/StixBull/status/1047111909126942727
https://twitter.com/FCBafrica/status/1047102522777919491
R I P Boss Keith Rose. https://t.co/IOgctmBSkx
— Qusaa Events (@Qusaa4Events) October 2, 2018
This ad is one of reasons that I do what I do. In my opinion it is one of his finest.
RIP Keith Rose.
Allan Gray Legend https://t.co/Vaa0naPQWb— Kelita-Ria (@Kelitaria) October 2, 2018
Today we lose a legend – one that took South African advertising to the global stage with the most stunning storytelling and craft. An inspiration to a few generations of creatives. RIP Keith Rose.
— Kelita-Ria (@Kelitaria) October 2, 2018
Legendary TV commercials director Keith Rose has died.
He was responsible for iconic South African TV ads like BMW's 1993 "Mouse", Allan Gray's "Beautiful" and a litany of emotionally moving, and visually evocative other adverts. pic.twitter.com/68GUtScRqg— TVwithThinus (@TVwithThinus) October 2, 2018
Shocked by the news of Keith Rose’s passing. Was fortunate to have been touched by his inimitable genius #RIPKeithRose
— bridget johnson (@johnsonmbrid) October 2, 2018
https://twitter.com/Abu_Bokang/status/1047095373922217989
A profound loss. RIP Keith Rose
— Allison MacDonald (@AllyMacDee) October 2, 2018
What sad news. An iconic adman. RIP #KeithRose https://t.co/gctwiqeQE1
— The Media Online (@MediaTMO) October 2, 2018
https://twitter.com/JWTMEA/status/1047091873679101953
Rest in eternal peace Keith Rose, from all of us at Ogilvy South Africa and our clients.
— Dr. Alistair Mokoena (Bcom, LLB, MBA, EDP, PhD) (@AlistairMokoena) October 2, 2018
RIP Keith. An absolute legend https://t.co/ClPV8yR78a
— Ann Nurock (@annnurock) October 2, 2018
Rest in Peace Keith Rose.
The director behind some of South Africa's most iconic TV ads has passed away pic.twitter.com/rt4AfPdlh6— Independent Producers Organisation (IPO) (@Iproducersorg) October 2, 2018
Condolences on behalf of @VMLSouthAfrica to one of SA’s most iconic advertising figures, Keith Rose. https://t.co/XOhmIqMIUs
— Jarred Cinman 🎲 (@jarredcinman) October 2, 2018
He made the most beautiful Coca-Cola ad for us a few years back. A true artist and craftsman. RIP #KeithRose @khayadlanga @JonathanDeeb @BrettWrote
— Sharon Keith (@sharonakeith) October 2, 2018
The Best of Keith Rose https://t.co/tvDiDNexY2 via @YouTube This was a compilation of scenes from some of his great ads when he was awarded a position is Loeries Hall of Fame in 2014. A huge talent.
— Gillian Rightford (@grightford) October 2, 2018
RIP – Keith Rose, South Africa’s Film and Creative Profession Is Poorer Without You, However Heaven’s Creative Squad Has Just Been Enriched
— Boniswa Pezisa (@BoniswaPezisa) October 2, 2018
Keith never settled for good enough. It always had to be better. A legend just like our ad title. Farewell Keith Rose. https://t.co/boDQPOsuJ5
— Henk Pieterse (@henk_pieterse) October 2, 2018
Keith Rose. Magic. ❤️❤️ https://t.co/axTI4duhAJ
— Sylvester Chauke (@sylvesterchauke) October 2, 2018
The industry lost a giant. Keith Rose was one of the kindest, smartest and funniest directors I’ve had the pleasure of working with. It was a pleasure. And always an honour. Rest In Peace. You were loved. 🤓
— Steph van Niekerk (@twelvestephs) October 2, 2018
Today we say farewell to the legendary Keith Rose. Thank you for setting the bar high and leaving a creative legacy we can all strive to match. Thank you for your inspiration in the industry and out in the world. Rest in peace. pic.twitter.com/9XXykkk0WJ
— Red & Yellow School (@RedAndYellowEd) October 2, 2018
RIP to South African advertising legend, Keith Rose. Here's a look back at his Design Indaba talk in which he took us through his illustrious career. https://t.co/iGBHSXCYVz
— The Design Indaba (@designindaba) October 2, 2018
RIP Keith Rose. A true legend.
— greg cameron (@gregjcameron) October 2, 2018
RIP Keith Rose, a loss to the industry. You set the benchmark for all of us.
— Jupiter (Cape Town) (@JupiterCT) October 2, 2018
Absolutely devastating news about Keith Rose. The creative world has lost one of its best. Thank you for making the world unboring. #RIP legend. https://t.co/by3fCGwcxt
— Alex Goldberg (@TrollusMaximus) October 2, 2018
Keith Rose, so much a part of my career. A collaborator, a friend and an inspiration always, for the kinds of ads I wanted make. We will miss you. https://t.co/lemqLLr9SE
— Paige Nick (@paigen) October 2, 2018
RIP Keith Rose
— sentfrmmyiphoh (@ZandiTee) October 2, 2018
R.I.P. Keith Rose. A legend who leaves behind a legacy of greatness.https://t.co/r32xJDXJX3
— FCB Durban (@fcb_durban) October 2, 2018
Oh my word a giant has fallen. RIP Keith. The world is poorer now.
— Kirk Gainsford (@prophetkirk) October 2, 2018
R.I.P. Keith Rose. Truly one of the greats.
— Brandon Govender (@brandongovender) October 2, 2018
Had the privilege of being a part of, and witness to some pretty incredible stuff thanks to the legend that was Keith Rose. An incredible sense of loss upon hearing this tragic news. RIP Keith. You will not be forgotten.
— Luca Gallarelli (@Gallarelli) October 2, 2018
https://twitter.com/Bra_Sol/status/1047057508941139968
Rest In Peace to the legendary Keith Rose. You have inspired and influenced so many, you will live on in the people that you inspired and influenced. pic.twitter.com/a1wd6nUdgs
— HKLM Group (@hklmgroup) October 2, 2018
https://twitter.com/colourpill/status/1047055331317207042
Way to often in advertising we confer legendary status on those undeserved of the title. Keith certainly earned and deserved it. https://t.co/Mka5bSrP2e
— Michael zylstra (⧖) (@Zeddie101) October 2, 2018
Just found out Keith Rose passed, it was a testament to his craft & art that crew, clients and agency all wanted to work with him.Getting booked on a Keith Rose job was bound to have you waist high in rolls of films, multiple cameras rolling away & Keith in control of every frame
— Bad Robot (@streamjunkie) October 2, 2018
One of the best to ever do it. Fare thee well Keith Rose. https://t.co/5jKzZH2Ra7
— Xolisa Dyeshana (@XolisaDyeshana) October 2, 2018
https://twitter.com/TebogoMalope/status/1047051739692707840
Keith Rose #RIP pic.twitter.com/71gvJ7seqy
— Lihle Art Thou (@Lihle_Republic) October 2, 2018
https://twitter.com/EveryAdAgency/status/1047046417058078720
https://twitter.com/kilmerandcruise/status/1047046252708409344
We would like to pay respect to the pioneer of South African film Directors. He has and always will be an iconic South African film Director and his work was world class! Rip KEITH ROSE. https://t.co/oCxjxwGoqu
— Delicious Films SA (@deliciousFFS) October 2, 2018
Thinking of the very long list of everyone I know who was inspired by Keith Rose… https://t.co/NoDw3r8UMH
— Kevin Kriedemann (@kevinkriedemann) October 2, 2018
So sad to hear about the passing of legendary South African commercials director Keith Rose, who was hailed by @shotscreative as one of the “100 Advertising People of All Time." We're re-watching his 2009 @designindaba talk & feeling very sad: https://t.co/UL6ISKeLno pic.twitter.com/hZ1IyuzhjL
— Africa.film (@AfricadotFilm) October 2, 2018
To one of South Africa’s best ever. RIP Keith Rose.
— Rob Mc Lennan (@McLennan02) October 2, 2018
RIP Keith Rose. pic.twitter.com/K51AAdndAp
— Leon Jacobs (@leonjacobs) October 2, 2018
Rest In Peace Keith Rose, you created the bench mark for good advertising in SAhttps://t.co/jVI7bYoBYz https://t.co/jVI7bYoBYz
— LetItRainFilms (@LetItRainFilms) October 2, 2018
A man that inspired our Film Industry – so much love to your family! Rest in love and peace Keith Rose – have no doubt you will be making "heaven" a beautiful place for us! ❤ https://t.co/77fqTADIup
— Linzi Thomas (@LinziT) October 2, 2018
MarkLives will be publishing tributes and industry reaction throughout the day. Please send us your tribute or reaction to be added to this page to , or leave one in our comments section below.
See also
- Keith Rose — tribute by Graham Warsop
- Keith Rose: Family thanks industry for outpouring of love & tribute
- RIP Keith Rose — Further industry tributes
Updated at 4.07pm on 12 November 2018.
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R.I.P Keith , you were a good man.
My name is Melissa Brown, a good friend of Keith Rose. I had the privilege of reminding him of his great self worth on the 20/09/2018 by means of a letter. We discussed the subtle unboundedness of the Universe, all that he his, versus the gross relative world where we can find ourselves bound. Let us all reach for a miracle please in his Name, relinquish all grievances and pain, and bring Heaven to Earth. God is Great.
What a beautiful posting. Thanks Melissa
Go Gently Keith – you were a giant influence on our film and advertising industry from the ’70’s through the Golden Years to today – so many of us learnt art & passion from you! Your memory lives on …
Keith was without doubt, one of the country’s great cinematographers and commercial directors. His passing has left a void proliferated by charlatans – who have worked out how to point a camera and switch on a lamp without blowing a fuse – who now qualify as a DOP and Directors on productions. Like so much else, we are submerged in an industry of smoke and mirrors celebrating mediocrity.
Keith was an artist in the most beautiful sense. I was truly privileged to have watched him bring a tiny idea of mine alive. My heart goes out to his family and close friends.
A master of the medium. A Giant. What an eye – What a mind. RIP
What a terrible loss to the world of advertising and all….his legacy is excellence……RIP
It’s taken a whole week for me to process the loss of my little gentle friend Keith Rose. It’s been a week of raw emotions and a flood of memories for me.
The first time I really got to know Keith was when he was a cheeky cameraman where we had an argument over the size of our studio. Although he reluctantly agreed to shoot in it he still made magic with our Red, Yellow, Blue Citi Golf Tv commercial which was the start of the biggest success story in the history of Volkswagen.
Little did I know at that time that our joint careers would collide into a journey of gigantic proportions. Vw and Audi gave us the opportunity to travel around the world on numerous occasions which brought us closer together with memories I will cherish for ever. I share this loss with the many people who were part of this journey particularly our two German colleagues Peter Lony and Peter Naguschewski. Both of these guys loved Keith dearly. I was also lucky enough to meet up with Paula Viljoen and Caroline Foster(Fossie)this past week for a reminisce and a little cry.
I will never forget all the great work we did together but also the fun an laughter we shared. Keith got me to do my first triple loop on a Roller Coaster at the October Fest in Germany. The many dinners and parties in Cannes and the long discussions about life and the meaning of it.
Keith played by his rules and continued to be the magic maker he was.
I loved seeing Keith becoming a family man. Standing on the side of a rugby field watching his kids play sport.
His loss is felt across the globe and for me it’s raw,painful and very personal.
A bundle of pure talent Kieth Rose was a giant of creativity and a humble soul. I feel so proud to have been part of his journey and will always remember him for being a kind lovable and generous person.
Go well my little friend and continue to make magic wherever you are. After all you were always made of “The Right Stuff “
My love, thoughts and support go out to all who loved him.
Peter Gird
LESSEN THE BURDEN :
KEITH ROSE MEMORIAL CROWDFUNDING CAMPAIGN
After the devastating passing of our dear friend Keith ROSE, we would like to collect donations from friends, family or ex-colleagues for the family and to cover some emergency costs.
Please help the grieving family by clicking the link below.
https://candystick.co.za/c/keith-rose-memorial/