RIP Keith Rose — industry reaction and tributes
Rose received accolades from across the globe for his work, from being inducted into the Clio TV Hall of Fame, being selected by Shots as one of its “100 top creative minds of all time” to Campaign magazine naming him among the top five directors in the world. He was also inducted into SA’s Creative Circle Hall of Fame in 2000 and the Loeries Hall of Fame in 2014. He won numerous awards and was president of the Cannes Lions Film Craft jury in 2011.
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Design Indaba 2009
Keith Rose on advertising’s golden years from Design Indaba 2009
Tributes via email
Please see our separate story:
Tributes via social media
— G in Culture (@gridworldwide) October 3, 2018
RIP Keith Rose 🙏🏻 Creative genius ♡
— Nicole Pereira ♡ (@Nixi_Galinha) October 4, 2018
— Ciro De Siena (@CiroDeSiena) October 3, 2018
RIP Keith. May your soul find peace 🙏🏾 pic.twitter.com/LoaQlguPIy
— Kagiso Musi (@Kagi_Musi) October 3, 2018
RIP Keith Rose. The ad world has lost a beautiful storyteller and world class artist.
— matchboxology (@matchboxology) October 3, 2018
We're utterly shocked by the untimely passing of prolific commercial director Keith Rose. We would like to extend our deepest condolences to the family at this difficult time.
Here's a look at some of the iconic moments he has created:https://t.co/0V44HwYDK8
— The Callsheet (@TheCallsheetSA) October 3, 2018
Keith Rose’s death is like a punch to the heart, but it’s what he left behind that will live on forever. RIP you legend. #keithrose
— Gerry Human (@gerryhuman) October 3, 2018
The Best of Keith Rose. How many do you remember?
— hotsince82 (@rory21) October 3, 2018
The adverstising industry is mourning the passing of Keith Rose – he was the commercial director for Allan Gray's "Beautiful" and the iconic BMW "Mouse" ad #MediaShowAfrica
— Media Show (@MediaShowAfrica) October 3, 2018
For Keith Rose: "All men die, but not all men live". And you lived.
— Matthew LC Bull (@StixBull) October 2, 2018
Still can't believe you gone 😔
A true Legend… I'm truly honoured to have had the privilege of working with you and being a part of your team. You always pushed us to do our very best. What an inspiration and mentor to me and so many of us.
— Ronwin Barnes (@RonwinBarnes) October 2, 2018
Distraught to hear about Keith Rose. Working as his researcher was integral to my growth as a filmmaker. He always said the most hilarious, outrageous things, and taught me most of what I know about making commercial… https://t.co/2YaYCnGWHP
— David Franciscus (@DavidFranciscus) October 2, 2018
INB, in this age of ‘content’, ‘get it out quick’ & ‘can we get 2 for the price of 1’, to never underestimate the skills & craft of people of the caliber of Keith Rose, who raise everyone’s game. And to realize it sometimes comes at a cost. #RIPKeithRose https://t.co/GX3vaBP6u2
— Gillian Rightford (@grightford) October 2, 2018
RIP Keith Rose, the man who made the beautiful work that helped us believe in the beauty of this industry. https://t.co/nyAY7PfT19
— Suhana Gordhan (@SuhanaGordhan) October 2, 2018
RIP Keith Rose. One of SA's most celebrated film directors.
Selected by Shots as one of the “100 Advertising People of All Time” and by Campaign Magazine as one of the top five directors globally
Check out his incredible showreel… https://t.co/eFb8PhA0X9
— Paul Jackson (@PaulPGJ) October 2, 2018
— Krystal Schär (@krystalschar) October 2, 2018
The industry is a poorer place. Rest in peace Keith Rose. x https://t.co/3P83wvckmc
— VML South Africa (@VMLSouthAfrica) October 2, 2018
Yesterday I tragically lost a mentor and my reason for doing what I do and love. I will never forget you Keith. My love and prayers go out to the family. One of a kind. RIP… https://t.co/EyTBwSv1Qm
— 𝔾𝕣𝕒𝕟𝕥 𝔻𝕖 𝕊𝕠𝕦𝕤𝕒 (@Grantdesousa) October 2, 2018
Sad to hear SA advertising legend Keith Rose passed away.
When looking back at my favourite SA ads most of them had Keith behind them.
RIP Keith and thanks for the memories – https://t.co/Zd7gxr5UFi
— Chris Rawlinson (@ChrisRawlinson) October 2, 2018
Honored to have worked with and learned from him. R.I.P Keith Rose.
— 💎BEE DIAMONDHEAD💎 (@BEEDIAMONDHEAD) October 2, 2018
The magical touch. That Keith Rose touch 🙌🏾 What it privilege it was. RIP
— Masego Motsogi (@masegom) October 2, 2018
Very sad news : exceptionally talented man, great storyteller – with a superb eye. We made some remarkable ads together over the years. R.I.P. Keith https://t.co/BloTkT8uVx
— Mike Abel (@abelmike) October 2, 2018
We are so sad to hear of Keith Rose’s passing, one of South Africa’s greatest commercial directors. We are thankful for all the iconic work he shared in his lifetime. #SpeakSouthAfrican #Pendoring2018 #PendoringAwards #RIPKeithRose pic.twitter.com/2HHmIutOrA
— Pendoring Awards (@Pendoring_) October 2, 2018
We’ve lost one of the greats. RIP Keith Rose. Condolences to the Rose Family, friends and colleagues. https://t.co/iEoWPrQ8XS
— Assoc_for_Comms&Ads (@ACA_SA) October 2, 2018
Heard today that our industry has lost one of the greatest commercial directors of our time. RIP Keith Rose. Sincerest condolences to your entire family.
— Pepe Marais (@pepemarais) October 2, 2018
Farewell to a legend who inspired us all to reach a little higher. RIP Keith Rose, greatest of all time. Here's one of our favourites: https://t.co/3GyMmuVGYs
— Utopia (@WeAreUtopia) October 2, 2018
RIP Keith Rose. What a talent. Will not be able to make an ad with you again, but blessed for having been exposed to your genius.
— Raymond van Niekerk (@rvanniekerk) October 2, 2018
What a mensch, too… with an infectious spirit. Remember a dine-around he hosted during @DI_Festival in 2009- every guest ended up in the pool, and all came drenched to the after party – full of joy and laughter. He shared his rose tinted view with them all. RIP, Keith 💜 https://t.co/CB4uKr2kar
— Ravi Naidoo (@ravinaidoo) October 2, 2018
Salute Keith Rose. Undeniable genius. We will be poorer without him. RIP.
— Suhayl Limbada (@suhayl7) October 2, 2018
Keith Rose impacted and influenced a generation and an industry, which was continually inspired by his work, sheer creative brilliance and talent. A legend. Now of the ages. #RIPkeithrose
— ato בנימין afful (@ato_afful) October 2, 2018
A horrible, sad day for anyone and everyone who ever knew or worked with Keith Rose. Such a special talent and special man. His genius, his giggles. Strength and love to his loved one's.
— Matthew LC Bull (@StixBull) October 2, 2018
— FCB Africa (@FCBafrica) October 2, 2018
R I P Boss Keith Rose. https://t.co/IOgctmBSkx
— qusaonline (@4DigitalRecruit) October 2, 2018
This ad is one of reasons that I do what I do. In my opinion it is one of his finest.
RIP Keith Rose.
Allan Gray Legend https://t.co/Vaa0naPQWb
— Kelita-Ria (@Kelitaria) October 2, 2018
Today we lose a legend – one that took South African advertising to the global stage with the most stunning storytelling and craft. An inspiration to a few generations of creatives. RIP Keith Rose.
— Kelita-Ria (@Kelitaria) October 2, 2018
Legendary TV commercials director Keith Rose has died.
He was responsible for iconic South African TV ads like BMW's 1993 "Mouse", Allan Gray's "Beautiful" and a litany of emotionally moving, and visually evocative other adverts. pic.twitter.com/68GUtScRqg
— TVwithThinus (@TVwithThinus) October 2, 2018
Shocked by the news of Keith Rose’s passing. Was fortunate to have been touched by his inimitable genius #RIPKeithRose
— bridget johnson (@johnsonmbrid) October 2, 2018
RIP Keith Rose. A real legend of the South African Advertising & Film industry. I was fortunate to work with him on this spot while I was at KFC SA.https://t.co/A0IOBeR7uW
— Mosito (@Abu_Bokang) October 2, 2018
A profound loss. RIP Keith Rose
— Allison MacDonald (@AllyMacDee) October 2, 2018
— The Media Online (@MediaTMO) October 2, 2018
The advertising and communications sector lost a legend and friend. Keith Rose. The industry is poorer following this tragic news. Our sincere condolences to his family and friends who are in our thoughts and prayers at this difficult time. Long may his legacy be remembered. pic.twitter.com/bpaWuXjiK6
— JWT MEA (@JWTMEA) October 2, 2018
Rest in eternal peace Keith Rose, from all of us at Ogilvy South Africa and our clients.
— Alistair Mokoena (@AlistairMokoena) October 2, 2018
RIP Keith. An absolute legend https://t.co/ClPV8yR78a
— Ann Nurock (@annnurock) October 2, 2018
Rest in Peace Keith Rose.
The director behind some of South Africa's most iconic TV ads has passed away pic.twitter.com/rt4AfPdlh6
— IPO (@Iproducersorg) October 2, 2018
— Jarred Cinman 🎲 (@jarredcinman) October 2, 2018
— Sharon Keith (@sharonakeith) October 2, 2018
— Gillian Rightford (@grightford) October 2, 2018
RIP – Keith Rose, South Africa’s Film and Creative Profession Is Poorer Without You, However Heaven’s Creative Squad Has Just Been Enriched
— Boniswa Pezisa (@BoniswaPezisa) October 2, 2018
Keith never settled for good enough. It always had to be better. A legend just like our ad title. Farewell Keith Rose. https://t.co/boDQPOsuJ5
— Henk Pieterse (@henk_pieterse) October 2, 2018
Keith Rose. Magic. ❤️❤️ https://t.co/axTI4duhAJ
— Sylvester Chauke (@sylvesterchauke) October 2, 2018
The industry lost a giant. Keith Rose was one of the kindest, smartest and funniest directors I’ve had the pleasure of working with. It was a pleasure. And always an honour. Rest In Peace. You were loved. 🤓
— Steph van Niekerk (@twelvestephs) October 2, 2018
Today we say farewell to the legendary Keith Rose. Thank you for setting the bar high and leaving a creative legacy we can all strive to match. Thank you for your inspiration in the industry and out in the world. Rest in peace. pic.twitter.com/9XXykkk0WJ
— Red & Yellow School (@RedAndYellowEd) October 2, 2018
RIP to South African advertising legend, Keith Rose. Here's a look back at his Design Indaba talk in which he took us through his illustrious career. https://t.co/iGBHSXCYVz
— Design Indaba (@designindaba) October 2, 2018
RIP Keith Rose. A true legend.
— greg cameron (@gregjcameron) October 2, 2018
RIP Keith Rose, a loss to the industry. You set the benchmark for all of us.
— Jupiter (Cape Town) (@JupiterCT) October 2, 2018
— Alex Goldberg (@TrollusMaximus) October 2, 2018
Keith Rose, so much a part of my career. A collaborator, a friend and an inspiration always, for the kinds of ads I wanted make. We will miss you. https://t.co/lemqLLr9SE
— paige (@paigen) October 2, 2018
RIP Keith Rose
— Zandi (@ZandiTee) October 2, 2018
R.I.P. Keith Rose. A legend who leaves behind a legacy of greatness.https://t.co/r32xJDXJX3
— FCB Durban (@fcb_durban) October 2, 2018
Oh my word a giant has fallen. RIP Keith. The world is poorer now.
— Kirk Gainsford (@prophetkirk) October 2, 2018
R.I.P. Keith Rose. Truly one of the greats.
— Brandon Govender (@brandongovender) October 2, 2018
Had the privilege of being a part of, and witness to some pretty incredible stuff thanks to the legend that was Keith Rose. An incredible sense of loss upon hearing this tragic news. RIP Keith. You will not be forgotten.
— Luca Gallarelli (@Gallarelli) October 2, 2018
Rest in peace Keith Rose. https://t.co/fZrfn2umLj
— Live (@Bra_Sol) October 2, 2018
Rest In Peace to the legendary Keith Rose. You have inspired and influenced so many, you will live on in the people that you inspired and influenced. pic.twitter.com/a1wd6nUdgs
— HKLM Group (@hklmgroup) October 2, 2018
Keith Rose made one of my favourite commercials. What a career! Privileged to have worked with him if only as an intern. pic.twitter.com/sMbKC8JfSr
— Silently Amused (@colourpill) October 2, 2018
Way to often in advertising we confer legendary status on those undeserved of the title. Keith certainly earned and deserved it. https://t.co/Mka5bSrP2e
— michael zylstra (@Zeddie101) October 2, 2018
Just found out Keith Rose passed, it was a testament to his craft & art that crew, clients and agency all wanted to work with him.Getting booked on a Keith Rose job was bound to have you waist high in rolls of films, multiple cameras rolling away & Keith in control of every frame
— B4d R0b0t (@streamjunkie) October 2, 2018
One of the best to ever do it. Fare thee well Keith Rose. https://t.co/5jKzZH2Ra7
— Xolisa Dyeshana (@XolisaDyeshana) October 2, 2018
— Tebogo Malope (@TebogoMalope) October 2, 2018
— A$AP Muthi (@Brain_Dogon) October 2, 2018
RIP to a legend.
May you find peace Keith Rose.
You turned our ideas into a art.https://t.co/8n2AD8fnc7
— Every Ad Agency (@EveryAdAgency) October 2, 2018
Your legacy will still serve as inspiration for many, many years to come. RIP Keith.
— Kilmer & Cruise (@kilmerandcruise) October 2, 2018
We would like to pay respect to the pioneer of South African film Directors. He has and always will be an iconic South African film Director and his work was world class! Rip KEITH ROSE. https://t.co/oCxjxwGoqu
— Delicious Films SA (@deliciousFFS) October 2, 2018
Thinking of the very long list of everyone I know who was inspired by Keith Rose… https://t.co/NoDw3r8UMH
— Kevin Kriedemann (@kevinkriedemann) October 2, 2018
So sad to hear about the passing of legendary South African commercials director Keith Rose, who was hailed by @shotscreative as one of the “100 Advertising People of All Time." We're re-watching his 2009 @designindaba talk & feeling very sad: https://t.co/UL6ISKeLno pic.twitter.com/hZ1IyuzhjL
— Africa.film (@AfricadotFilm) October 2, 2018
To one of South Africa’s best ever. RIP Keith Rose.
— Rob Mc Lennan II (@McLennan02) October 2, 2018
RIP Keith Rose. pic.twitter.com/K51AAdndAp
— Leon Jacobs (@leonjacobs) October 2, 2018
— LetItRainFilms (@LetItRainFilms) October 2, 2018
A man that inspired our Film Industry – so much love to your family! Rest in love and peace Keith Rose – have no doubt you will be making "heaven" a beautiful place for us! ❤ https://t.co/77fqTADIup
— Linzi Thomas (@LinziT) October 2, 2018
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