Winners: Bookmarks 2018

by MarkLives (@markives) The IAB SA has announced the winners of the 2018 Bookmarks Awards. Gold Pixels went to 12 entries, while Silver went to another 55. Eight Black Pixels — Special Honours — were presented. Once again Ogilvy scooped Best Digital Agency, with KFC being awarded the Brand of the Year, and KFC’s Ben Schoderer winning Best Marketer. Congrats to all.

“Excellence by marketing professionals”

Comments Jerry Mpufane, chairman of the M&C Saatchi Group and jury president IAB SA Bookmarks 2018, “The Special Honours categories are very important in that they help celebrate excellence by the marketing professionals, which also serves as inspiration for more great work in the future. The industry needs to do better at identifying and celebrating the professionals who move us forward.  Let’s hope 2019 sees more entries in these categories.

“The Bookmark Awards are an interesting window into modern and cutting-edge advertising. The great brands entered their work, and I know I speak on behalf of the jurors when I say that we saw some worthy winners. The case study entries challenged the way we look at advertising, elicited some heated debates about what works and what doesn’t, and mostly some lessons came out which can be applied into the future — and that’s very exciting.

“The application of artificial intelligence, as well as the various uses of the Internet of Things — where networks of physical devices enable these objects to connect and enhance the customer experience — are here, and will soon form part of the average advertising campaign plan. The judges were, however, decrying the fact that we had fewer, instead of more, case study entries demonstrating these technologies,” he concludes.

Campaign

Award	Sub-category	Entry agency	Brand	Title	Product
Bronze	Content Strategy	FoxP2	Ster-Kinekor	The Van Der Merwe film launch	The Van Der Merwe film
Gold	Content Strategy	King James Group	Sanlam	Ukshona Kwelanga	MyChoice Funeral Plans
Silver	Content Strategy	VML South Africa	Edgars Fashion	Emoji Catwalk	Edgars Summer Range 2016
Bronze	Content Strategy	VML South Africa	The Huffington Post South Africa	Stop The Cycle
Silver	Content Strategy	VML South Africa & Joe Public	Nedbank	See Money Differently	Nedbank
Gold	Data-driven Campaign	Showmax	Showmax	Customer Engagement Segmentation	Video On Demand Internet TV
Bronze	Digital Integrated Campaign	Liquorice	Distell	Amarula #DontLetThemDisappear	Amarula
Bronze	Digital Integrated Campaign	Net#work BBDO	SCA	Vagina Varsity	Libresse Panty Liners
Bronze	Digital Integrated Campaign	Ogilvy	DStv	Halloween Sleep Over	DStv
Bronze	Digital Integrated Campaign	Wunderman	Investec	#MoreThanData	Investec Private Bank
Bronze	Digital Strategy	Net#work BBDO	SCA	Vagina Varsity	Libresse Panty Liners
Bronze	Integrated Mixed Media Campaign	Joe Public Pty Ltd	Chicken Licken	Afronaut	Hotwings®
Silver	Integrated Mixed Media Campaign	King James Group	Sanlam	Ukshona Kwelanga	MyChoice Funeral Plans
Silver	Integrated Mixed Media Campaign	King James Group	Sanlam	Mna Nam | National Savings Month
Silver	Integrated Mixed Media Campaign	M&C Saatchi Abel	Nando’s	Reconciliation Table	Nando’s
Silver	Integrated Mixed Media Campaign	Ogilvy & Mindshare Jhb	KFC	Soundbite	The Soundbite Chart
Silver	Mobile Campaign	Ogilvy	KFC	Suppertime Stories	Suppertime Stories
Silver	Mobile Campaign	VML South Africa	The Huffington Post South Africa	Stop The Cycle

 

Channels

Silver	Branded Content	King James Group	Sanlam	Ukshona Kwelanga	MyChoice Funeral Plans
Silver	Branded Content	King James Group	Sanlam Private Wealth	Family Fortune
Gold	Branded Content	Ogilvy	Huggies	Baby Marathon	Huggies
Silver	Digital Installations & Activations	FCB Cape Town	BMW Motorrad	Blink and you’ll miss it	BMW S1000RR
Silver	Digital Installations & Activations	Ogilvy	KFC	Suppertime Stories	Suppertime Stories
Silver	Digital Installations & Activations	Ogilvy	DStv	Halloween Sleep Over	DStv
Bronze	Digital Installations & Activations	Platinum Seed Digital Marketing	Glenfiddich	Voice Visualiser – The Independent Bar	Glenfiddich
Silver	Display Advertising	Mark1	KFC	Add Hope	Charitable Donation
Bronze	Display Advertising	Ogilvy	KFC	Soundbite – Wetransfer Music Player	The Soundbite Chart
Gold	Display Advertising	VML South Africa	The Huffington Post South Africa	Stop The Cycle	Brand
Silver	Email, Direct & Inbound Marketing	Net#work BBDO	SCA	Vagina Varsity	Libresse Panty Liners
Gold	Innovative Use of Media	Ogilvy	KFC	Suppertime Stories	Suppertime Stories
Silver	Innovative Use of Media	VML South Africa	The Huffington Post South Africa	Stop The Cycle	Brand
Bronze	Innovative Use of Media	VML South Africa & Joe Public	Nedbank	See Money Differently	Nedbank
Silver	Native Advertising	VML South Africa	The Huffington Post South Africa	Stop The Cycle	Brand
Silver	Online Video	FCB Cape Town	Western Cape Government	The PSA That Couldn’t Wait	Safely Home
Bronze	Online Video	Joe Public Pty Ltd	Chicken Licken	Afronaut	Hotwings®
Bronze	Online Video	King James Group	Santam	What I’d Rather Do
Bronze	Online Video	M&C Saatchi Abel	Nando’s Grocery	Pizza	PERi-PERi Sauce
Bronze	Online Video	M&C Saatchi Abel	10X Investments	#StopDaylightRobbery	10X Investments
Bronze	Online Video	M&C Saatchi Abel	10X Investments	Grocery Slash	10X Investments
Bronze	Online Video	TBWA\Hunt\Lascaris Johannesburg	Flight Centre	BabyBot	Student Flights (known as Youth and Adventure)
Bronze	Online Video	VML South Africa & Joe Public	Nedbank	See Money Differently	Nedbank
Bronze	Online Video	Wunderman	Investec	#MoreThanData	Investec Private Bank
Silver	Online Video Series	King James Group	Santam	What I’d Rather Do
Silver	Online Video Series	Ogilvy	Huggies	Baby Marathon	Huggies
Gold	Organic Search Marketing	NMPi	Clicks	Clicks – Ranking in Position Zero
Silver	Organic Search Marketing	NMPi	Gumtree	Gumtree – Driving Organic Performance
Bronze	Organic Search Marketing	Rogerwilco	HomeChoice	Bedding down SEO
Bronze	Paid Search Marketing	MEC	Vodacom	Google Shopping Ads	Telecommunications – Retail Deals
Bronze	Paid Search Marketing	Mediashop & Reprise Media	Debonairs	Debonairs- ROAS Campaign	Debonairs Pizza
Bronze	Paid Search Marketing	Rogerwilco	Chris Willemse Cycles	Shifting Gears
Bronze	Paid Search Marketing	the media image (tmi)	Woolworths	Woolworths Online Shopping	Consumer Goods
Silver	Social Paid Advertising	King James Group & Forty Two Digital	Sanlam	Ukshona Kwelanga	MyChoice Funeral Plans
Bronze	Social Paid Advertising	VML South Africa	The Huffington Post South Africa	Stop The Cycle	Brand
Bronze	Use of CRM, Loyalty Programs & Gamification	Liquorice	Unilever	Knorr Deliver My Dinner	Knorr Whatsfordinner
Bronze	Use of CRM, Loyalty Programs & Gamification	Ogilvy & MEC & Cerebra	Vodacom	Play Everyday	Play Everyday
Silver	Use of CRM, Loyalty Programs & Gamification	VML South Africa	Multiply	Active Dayz	Brand
Bronze	Use of Programmatic Media	Nettrade Programmatic	Mediclinic South Africa	Mediclinic Baby	Baby Programme
Bronze	Use of Programmatic Media	Sizmek	Telkom	Limitless Ad units

 

Community

Bronze	Online Video Channels	Net#work BBDO	SCA	Vagina Varsity	Libresse Panty Liners
Bronze	Social Communities	VML South Africa	Nando’s	Nando’s social community	Brand
Silver	Social Media Campaigns	FoxP2	SPCA	#ChooseYourFamily	Adoptions
Bronze	Social Media Campaigns	M&C Saatchi Abel	Nando’s	Reconciliation Table	Nando’s
Bronze	Social Media Campaigns	Net#work BBDO	Mercedes-Benz	50 years of AMG	AMG
Bronze	Social Media Campaigns	Ogilvy	DStv	DStv Emoji Trailers	DStv
Silver	Social Media Campaigns	Ogilvy	MTV / World Aids Day	#FCK HIV	Get Tested
Silver	Social Media Campaigns	Ogilvy	DStv	Halloween Sleep Over	DStv
Silver	Use of User Generated Content	Hellocomputer & FCB Africa	Toyota	Toyota C-HR #InternetApproved	Toyota C-HR
Bronze	Use of User Generated Content	VML South Africa	Standard Bank	#Today	Brand
Silver	Use of User Generated Content	VML South Africa	Edgars Fashion	Emoji Catwalk	Edgars Summer Range 2016

 

Craft

Craft Bronze	Craft – Ad Ops	Farahnaz Thompson	AdOps & AdTech Teams at The Space Station	Ad Operations System Automation	Ad Ops system: Apollo
Craft Bronze	Craft – Client Service	Jessica Brits, Forty Two Digital	Sanlam	Sanlam Client Service
Craft Bronze	Craft – Interface Design	Camilla Clerke, Graham Paterson, Simon Spreckley, at Hellocomputer	Investec Asset Management	Investec Journal 5	Journal 5
Craft Silver	Craft – Interface Design	Hellocomputer & FCB Africa	South African Tourism	South African Tourism Renovation	South African
Craft Bronze	Craft – Interface Design	Alistair King, Matt Ross, Alex van Rensburg, Casper Odendaal at King James	Siemens	CalendAR app
Craft Silver	Craft – Marketing Copywriting	Wade Barnes, Gordon Ray, Joshua De Kock at M&C Saatchi Abel	ZANG Chocolate	K.O. Fatigo!	ZANG Caffeinated Chocolate
Craft Bronze	Craft – Marketing Copywriting	The Ogilvy team, Ogilvy	Vodacom	Youth Day	NXT LVL
Craft Silver	Craft – Marketing Copywriting	The Ogilvy team, Ogilvy	KFC	Suppertime Stories	Suppertime Stories
Craft Gold	Craft – Marketing Copywriting	The Ogilvy team, Ogilvy	Huggies	Baby Marathon	Huggies
Craft Bronze	Craft – News or Feature Writing	Henriette Loubser; Jo Van Eeden; Maygene de Wee at 24.com a Division of Media24	Netwerk24	The disappearance of Anchen Muller	Netwerk24
Craft Bronze	Craft – News or Feature Writing	Adriaan Basson and Caryn Dolley  at 24.com a Division of Media24	News24	Underworld Unmasked	News24
Craft Bronze	Craft – Online Video Production	“Pepe Marais, Adam Weber, Peter Pohorsky, Left Post Production team, Di Cole, The Plank team, at Joe Public	Chicken Licken	Afronaut	Hotwings®
Craft Silver	Craft – Online Video Production	Alistair King, Matt Ross, Dan Pinch, Rob Smith, Kim-Lara King, Tin Toy Productions at King James	Sanlam	The man who thinks he’s about to die	Sanlam Investments
Craft Silver	Craft – Online Video Production	Gordon Ray, Joshua De Kock, Wade Barnes, Bronwyn Henry and Bewilder TV at M&C Saatchi Abel	ZANG Chocolate	K.O. Fatigo!	ZANG Caffeinated Chocolate
Craft Bronze	Craft – Online Video Production	Jason Xenopoulos, James Adey, Christian Horsfall, Leigh Ogilvie, Jacki Havermahl, Shannon Gloyne and Left Post Production team at VML South Africa	Nedbank	See Money Differently	Nedbank
Craft Silver	Craft – Online Video Production	Wunderman	Investec	#MoreThanData	Investec Private Bank
Craft Silver	Craft – Software, Coding & Tech. Innovation	The Ogilvy team, Ogilvy	KFC	Soundbite	The Soundbite Chart
Craft Bronze	Craft – Software, Coding & Tech. Innovation	The Ogilvy team, Ogilvy	KFC	Suppertime Stories	Suppertime Stories
Craft Bronze	Craft – Software, Coding & Tech. Innovation	Team Vicinity	Vicinity Media	LEO – the adserver
Craft Bronze	Craft – Software, Coding & Tech. Innovation	Team Vicinity	Vicinity Media	Visitability Reporting
Craft Bronze	Craft – Strategy	Mike Barnwell, FCB Cape Town	Western Cape Government	The PSA That Couldn’t Wait	Safely Home
Craft Silver	Craft – Strategy	Net#work BBDO	SCA	Vagina Varsity	Libresse Panty Liners
Craft Silver	Craft – Strategy	The Ogilvy team, Ogilvy	Huggies	Baby Marathon	Huggies
Craft Silver	Craft – Use of Sound	The Ogilvy team, Ogilvy	KFC	Suppertime Stories	Suppertime Stories
Craft Silver	Craft – UX	Calvin Pedzai, Hellocomputer	Investec Asset Management	Investec Journal 5	Investec Journal 5
Craft Silver	Craft – UX	Dane Bowen, Brigitte Le Roux, Calvin Pedzai at Hellocomputer & FCB Africa	South African Tourism	South African Tourism Renovation	South African

 

Emerging digital technologies and channels

Gold	Bots, Messaging & Dark Social	King James Group	Sanlam	Ukshona Kwelanga	MyChoice Funeral Plans
Bronze	Bots, Messaging & Dark Social	Levergy Marketing Agency	SuperSport	SuperSport Football Bot	SuperSport’s Football Broadcast
Bronze	Bots, Messaging & Dark Social	Liquorice	Unilever	Knorr Deliver My Dinner	Knorr Whatsfordinner?
Silver	Customer Experience Design	Accenture	Momentum	Re-imagining Workplace Living Services: Smart Exits	Corporate and Public Sector
Silver	Customer Experience Design	Liquorice	Unilever	Knorr Deliver My Dinner	Knorr Whatsfordinner
Gold	Internet of Things	Ogilvy	Huggies	Baby Marathon	Huggies
Bronze	VR & AR	King James Group	Siemens	CalendAR app
Silver	VR & AR	VML South Africa	The Huffington Post South Africa	Stop The Cycle	Brand
Bronze	VR & AR	Net#work BBDO	Mercedes-Benz	#Lookup	C-Class Coupé Cabriolet

 

Platforms

Silver	Brand, Commercial & Retail Websites	Hellocomputer & FCB Africa	South African Tourism	South African Tourism Renovation	South African
Bronze	Brand, Commercial & Retail Websites	King James Group	Visa	Visa eLearning Platform	Visa eLearning
Bronze	Microsites	Discover Africa Group	Drive South Africa	South Africa in 360
Bronze	Microsites	Joe Public Pty Ltd	Chicken Licken	Afronaut	Hotwings®
Bronze	Mobile Apps	Accenture	Sasol	@Sasol App	Employee and contractor mobile application
Bronze	Mobile Apps	Arc Interactive	Dis-Chem	Dis-Chem Mobile App	Mobile App Design and Development
Bronze	Mobile Apps	Net#work BBDO	Chabad House	Acts of Random Kindness	ARK
Silver	Mobile Sites	Wunderman	Qhubheka	Do Your Part	Qhubeka
Bronze	Public Service & NPO platforms	Hellocomputer & FCB Africa	South African Tourism	South African Tourism Renovation	South African
Bronze	Public Service & NPO platforms	Net#work BBDO	Chabad House	Acts of Random Kindness	ARK
Bronze	Web Applications	VML South Africa	Multiply	Active Dayz	Brand

 

Publishing

Bronze	Email Publications	Primedia Broadcasting	The Money Show	The Business Wrap
Bronze	Live Event Coverage	24.com a Division of Media24	News24/Netwerk24	News: From moving fast, to streaming live	News24/Netwerk24
Bronze	Mobile Publications	24.com a Division of Media24	News24	News24.com	News24
Bronze	Mobile Publications	Blue Sky Publications	TheSouthAfrican.com	The South African & Marfeel	Marfeel’s Enterprise Web Optimization Solution
Bronze	Online News Video	Tiso Blackstar Group	TimesLIVE	I am Lara
Bronze	Online Photography, Illustration & Imagery	24.com a Division of Media24	Channel24	A picture is worth a thousand words	Channel24
Silver	Online Photography, Illustration & Imagery	Primedia Broadcasting	Eyewitness News	Trial by Fire
Bronze	Podcasts & Streaming	Primedia Broadcasting	Primedia Broadcasting	The Power of the Podcast
Silver	Podcasts & Streaming	Soccer Laduma	Soccer Laduma	Creating South Africa’s Biggest Podcast!
Silver	Publisher Apps	24.com a Division of Media24	News24 Edge	News24 Edge	News24 Edge
Silver	Publisher Apps	24.com a Division of Media24	Daily Kick	Daily Kick	Daily Kick
Silver	Publisher Apps	biNu	Goal Zero	Goal Zero #datafree	The Goal Zero #datafree App
Bronze	Publisher Sites	24.com a Division of Media24	Netwerk24	South Africa’s largest subscription-based portal for news and analysis	Netwerk24
Bronze	Publisher Sites	MobiMedia	SA Breaking News	SA Breaking News	www.sabreakingnews.co.za
Silver	Social Media Publications	Primedia Broadcasting	Capetalk	20 in 140
Gold	Social Media Publications	VML South Africa	The Huffington Post South Africa	Stop The Cycle
Gold	Special Features	24.com a Division of Media24	News24, AmaBhungane and Daily Maverick	#GuptaLeaks	#GuptaLeaks
Silver	Special Features	24.com a Division of Media24	Netwerk24	A Medical Milestone	Newtwerk24
Silver	Special Features	Primedia Broadcasting	Eyewitness News	Using Data to Fight Corruption
Silver	Special Features	Primedia Broadcasting	Eyewitness News	Trial by Fire
Bronze	Specialist Publisher Sites	Burn Media	Ventureburn	Ventureburn.com – A critical independent voice for SA’s tech startup sector
Silver	Specialist Publisher Sites	Fire and Lion Pty Ltd	CORE Economics	The Future of Publishing	The Economy
Bronze	Specialist Publisher Sites	Tiso Blackstar Group	BusinessLIVE	BusinessLIVE	BusinessLIVE
Bronze	Specialist Publisher Sites	Tiso Blackstar Group	TshisaLIVE	TshisaLIVE	TshisaLIVE
Gold	User-Generated Content	Primedia Broadcasting	KFM 94.5	What’s Up Western Cape?!

 

Special Honours

Award	Sub-category	Winner	Entry agency	Brand	Campaign title
Black pixel	Best Digital Student	Saarah Saint & Jessica Hay	Vega School
Black pixel	Best Digital Youngster	Bianca Potgieter	Joe Public Pty Ltd
Black pixel	Brand of the Year	KFC	Ogilvy
Black pixel	Best Marketer	Ben Schoderer, KFC	Ogilvy
n/a	Best CTO	No entries
Black pixel	Best Contribution to Transformation in the Digital Industry	The Fact Foundry	The Fact Foundry
Black pixel	Pixel for Purpose	FCB Cape Town	FCB Cape Town	Western Cape Government	The PSA That Couldn’t Wait
Black pixel	Best Publisher	24.com a Division of Media24
Black pixel	Best Digital Agency	Ogilvy
n/a	Best Individual Contribution to Digital	No entries

The 10th edition of this annual event was held at the Theatre on the Track in Kyalami, Midrand, Gauteng on Thursday evening, 1 March 2018. For more, please go to the IAB SA website.

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