Agency Leaders 2015: Most digitally integrated ad agency in Jozi
by Herman Manson (@marklives) Today, we reveal which ad agency Johannesburg’s ad execs consider the most digitally integrated in the city.
Every year since 2012, MarkLives has been polling South Africa’s top agency leaders to find out what they think of their competitors, whom they see as effective managers and great creatives, and where they believe their future competition is likely to come from. Last week we announced the 2015 results from Cape Town. This week is dedicated to finding out the choice of Jozi’s industry leaders. National results will be announced next week.
- Monday: Most-admired ad agency bosses in Jozi
- Tuesday: Most-admired creative leaders in Jozi
- Wednesday: Most-admired ad agencies in Jozi
- Thursday: One to watch in 2016 in Jozi!
- Today: Most digitally-integrated ad agencies in Jozi
The most digitally integrated ad agency in Jozi
Gloo@Ogilvy represents the integration of agencies Gloo and OgilvyOne in Johannesburg. Ogilvy had acquired Gloo Digital Design in late 2014. Gloo CEO, Pete Case, and other senior managers moved their shareholding to the new combined business.
Gloo’s Jozi office (then around 85 people) was integrated into OgilvyOne Worldwide SA — the Ogilvy digital and CRM business — to form part of an internal technology and innovation hub for the 16 companies within the Ogilvy & Mather South Africa group. Case also became O&M SA’s co-chief creative officer.
It has since launched three new business units: a data planning and analytics practice, the customer innovation lab (an initiative designed to find flexible ways to make unusual projects happen) and a behavioural sciences offering.
New business wins in 2015 included PEP Loyalty and Digital Marketing; Barloworld (licence holders for Caterpillar); BP Castrol, including its Bloodhound Sponsorship; Sun International; Skip (Unilever); Gumtree; Nestlé; Virgin Active; and Coca-Cola (Fanta, Sprite, Schweppes, Stoneys, Fuse, Bonaqua, Valpre, Powerplay, Just Juice, Vitamin Water and Powerade). The agency also enjoyed organic growth from clients Vodacom and KFC.
In 2014, it was Ogilvy & Mather Johannesburg. No agency was awarded the title in 2013 but DraftFCB (now FCB Africa) took the title in 2012, our inaugural poll.
Publicis Machine & FCB Africa
How the poll works
Towards the end of 2015, Johannesburg’s agency leaders were invited to nominate their most-admired ad agency, the most-admired creative director and the most-admired ad agency boss — all in Jozi. We also asked them which agency did the best at digital integration and which agency they saw as the one to watch in the future. Nobody could nominate his or her own agency or staff members, and agencies or execs who work out of the City of Gold could be voted for. All the nominations were then tallied up for the final result.
Note: Runner-up(s) will only be named if they achieved a good nomination tally relative to the winner’s position. Contenders are named if they stood out significantly above other nominees, but weren’t able to close in on the winner’s tally.
See previous poll results for Jozi:
Herman Manson (@marklives) is the founder and editor of MarkLives.com. He was the inaugural Vodacom Social Media Journalist of the Year in 2011 and has, over his 20-year-plus career, contributed to numerous journals and websites in South Africa and abroad, including AdVantage magazine, Men’s Health, Computer World and African Communications.
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