MarkLives gets gutsy
Nearly four years in and MarkLives is finally ready for the big time. Our readership has grown steadily over this time to a point where the site has become economically sustainable.
This allows us to introduce commercial partners onto the site, which in turn allows us to radically expand our editorial footprint, as well as speeding up reinvestment in our offering. You can look forward to a journalism-driven platform for industry news, opinion, analysis, case studies, profiles and marketing innovations. We intend to be the home of breaking news, sharp analysis and marketing news you’ll make time for.
With print in decline and media owners increasingly averse to investing in good quality content a huge gap has opened up in the market which is one MarkLives intends to fill. You already know us for presenting a fresh, independent and investigative view of southern Africa’s changing communication landscape and we promise to deliver more of that and then some.
We will be publishing a feature a day, every weekday, with stories originating both in Cape Town and in Johannesburg through a newly established network of professional journalists. Look forward to a weekly industry serial that plays out at the fictional agency TBW Smith Jones Wallace Broadbent and Ndimande which is so good we doubled its original budget. Wednesdays just became something to look forward to!
The site design and back-end have been undergoing a slower transformation. The past two weeks have seen many subtle changes to the site which we believe will contribute to a slicker looking, easy to navigate, user friendly reading experience.
We have also introduced a Company News Office feature to the site. We have always had requests to run company press releases but have not been able to separate them out from the editorial content so we consistently declined. Some custom work on our CMS means we can now provide this as a commercial service while keeping a strict barrier between editorial and paid for content (in the form of press releases).
Finally – a round of applause please for our first eight sponsors – M&C Saatchi Abel, Lowe + Partners SA, FoxP2, Saatchi & Saatchi, Quirk, Machine, Prezence Digital and OFyt. Their support means our sponsorship slots are 80% sold out through to May 2013.
There will be more interesting roll-outs and collaborations launching through the rest of the year.
Finally, we promise only the good stuff, none of the bumf! Keep us on our toes. And stay up to date with our weekly mailer. Subscribe here. It’s free!
Editor – MarkLives.com