by Paulo Dias. How can you use video on radio campaigns to reward listeners and help the aligned brand get the expected audience and views?
Tag archives: Dear Radio
Dear Radio: Creating award-winning radio [interview]
by Paulo Dias. In keeping with the Cannes Lions theme, I talk to Louis Enslin of Produce Sound about radio production.
Dear Radio: Why is “local” in radio such a big deal?
by Paulo Dias. A few years ago, there was a radio show syndicated from LA. It was hot. It was current. It was poorly received by the audience.