EXCLUSIVE: Multichoice Africa moves to TBWA
by Herman Manson (@marklives) TBWA\Hunt Lascaris has been awarded the Multichoice Africa account, following a competitive pitch process. The business was previously held by Ogilvy Joburg.
MultiChoice would not confirm the name of the winning agency, even though it’s widely known in the broader industry. MarkLives confirmed the account move independently. “We can confirm a new creative team has been selected but decline to comment further as this is not a significant shift in our business,” according to Caroline Creasy, MultiChoice head of corporate affairs.
The company is undergoing significant structural change as a result of increased competition from streaming services such as Netflix, Amazon Prime and (MultiChoice-owned) Showmax.
Herman Manson (@marklives) is the founder and editor of MarkLives.com.
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