by MarkLives (@marklives) Loeries 2018 finalists are being announced all week long during Creative Week Durban, taking place 16–19 August 2018. All finalists presented here are unaudited results. All winners will be announced at the awards ceremonies, 17–18 August, at the ICC Durban.
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Brand Identity & Collateral Design — Direct & Promotional Mail |
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Agency/entrant |
Title |
Brand |
Product |
| 34° | Everyday Colours | SADAG | Mental Health |
| Sunshine Gun | Sun’s Out. Gun’s Out | Sunshinegun | Handguns/Festive season gift |
| King James Group | Shop for Good | Sanlam | Blue Ladder Schools Project |
| M&C Saatchi Abel | It’s Going to be Wild | M&C Saatchi Abel | Calendar |
| M&C Saatchi Abel | #rightmyname | Nando’s | PERi-PERi Chicken |
Brand Identity & Collateral Design — General Collateral |
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| Xfacta | A place like no other | Miavana | Nosy Ankao Island |
| TBWA\Hunt Lascaris Johannesburg | Nederburg Stories | Distell | Nederburg |
| Sunshinegun | Reflections from home | Nando’s | Global Crockery System |
| King James Group | Mna Nam | National Savings Month | Sanlam | Financial products |
| MullenLowe | Connect Evolve | Nestlé | Nestle Professional |
Brand Identity & Collateral Design — Identity Programmes |
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| Utopia | Explorers Club Identity | Explorers Club | Identity |
| Xfacta | A place like no other | Miavana | Nosy Ankao Island |
| NORTH VCA | Blok Raw | Blok | Raw |
| Grid Worldwide | Don’t search, find | Yellow Pages | Directory |
| TBWA REKLAM HIZMETLERI A.S. | Fear and Fantasy Festival | Fear and Fantasy Festival | Fear and Fantasy Festival |
| FCB Joburg | “Africa’s Travel Indaba” | South African Tourism | Africa’s Travel Indaba |
| Grid Worldwide | KFC Rebrand | KFC | KFC Brand |
| M&C Saatchi Abel | The Zeitz MOCAA: Identity Programmes | Zeitz Museum of Contemporary Art Africa | Zeitz Museum of Contemporary Art Africa |
Brand Identity & Collateral Design — Logos |
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| Joe Public Shift | Boerenmeisje Onderklere | Boerenmeisje | Boerenmeisje Onderklere |
| Xfacta | A place like no other | Miavana | Nosy Ankao Island |
| Grid Worldwide | National | National | Security & Safety |
| TBWA REKLAM HIZMETLERI A.S. | Fear and Fantasy Festival | Fear and Fantasy Festival | Fear and Fantasy Festival |
| FCB Joburg | “Africa’s Travel Indaba” | South African Tourism | Africa’s Travel Indaba |
| M&C Saatchi Abel | Anything you feel like | Mr D Food | The Mr D Food App |
| Switch Brand SA | Equilibrium Logo | Equilibrium | Audiology, Hearing & Balance Practice |
Brand Identity & Collateral Design — Posters & Billboards |
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| NORTH VCA | ULTX Events | Ultimate X | AR Posters |
| NORTH VCA | ULTX Events | Ultimate X | AR Posters |
| NORTH VCA | ULTX Events | Ultimate X | AR Posters |
| NORTH VCA | ULTX Events | Ultimate X | AR Posters |
| Hitchcock Michalski | Greatness | FNB | Poster |
| Hitchcock Michalski | Courageous | FNB | Poster |
| Scanad | Rhino | WWF | Anti Poaching |
| Grid Worldwide | McDonalds — Baby Boomers / Millennials | McDonald’s | Big Mac |
| Grid Worldwide | McDonalds — Applause / Likes | McDonald’s | Big Mac |
| Impact BBDO | The Future is Female | Landmark Group | Centrepoint |
| Impact BBDO | Space Camo | Landmark Group | Centrepoint |
| Impact BBDO | Florals in Space | Landmark Group | Centrepoint |
Creative Use Of Paper |
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| Ogilvy South Africa | The OMO Book of Dirt | Unilever | OMO |
| MullenLowe | Connect Evolve | Nestlé | Nestle Professional |
| Data Driven Campaign | |||
| TBWA\Hunt Lascaris Johannesburg | Make Them Stop | Tiger Brands | Doom |
| TBWA\Hunt Lascaris Johannesburg | Breaking Ballet | Joburg Ballet | Joburg Ballet |
| Digitas Liquorice | Leave No Food Behind | Unilever | Knorr — Whatsfordinner |
| VML South Africa | Drop The Hint | American Swiss, The Foschini Group | Jewellery |
| Ogilvy Johannesburg | The World’s First Baby Marathon | Kimberly-Clark | Huggies |
| Wunderman South Africa | Insterview — The Instagram Interview | Investec | Investec |
| Impact BBDO | Lucky Face | La Libanaise Des Jeux | Loto Libanaise |
Digital & Interactive — Applications, Games & Interactive Tools |
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| M&C Saatchi Abel | Test Run a Dog | DARG Domestic Animal Rescue Group | DARG Domestic Animal Rescue Group |
| Joe Public United | The Invisible Issue | AB InBev | 18+ Be The Mentor |
| Scanad | Culture Captcha | Kenya Tourism Board | Magical Kenya |
Digital & Interactive — Display Advertising |
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| TBWA\Hunt Lascaris Johannesburg | Most Annoying Banner | Tiger Brands | Doom |
| TBWA\Hunt Lascaris Johannesburg | Breeding Banner | Tiger Brands | Doom |
| VML South Africa | Project Seed | Standard Bank | Brand |
| VML South Africa | Drop The Hint | American Swiss, The Foschini Group | Jewellery |
| Joe Public United | Timeline Takeover: Caveman | Black | Black |
| Joe Public United | Timeline Takeover: Bandito | Black | Black |
| Joe Public United | Timeline Takeover: Amish | Black | Black |
Digital & Interactive — Mobile Media |
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| HelloComputer | Skip to the good bit | Cell C | SmartData |
| Justpalm Wireless Internet Solutions | Miller | Heineken | Miller draft Genuine |
| Ogilvy Johannesburg | #SayItWithPS | Mondelez | Cadbury PS |
| King James Group | Siemens CalendAR app | Siemens | Siemens CalendAR app |
*Digital & Interactive – Website Or Microsite |
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| BNRY | 404 For Good | BNRY | 404 For Good |
| Scanad | It’s Worth It | APA Insurance | APA Health Cover – Jamii Plus |
| Hellocomputer | The Journal | Investec | The Investec Journal 5 |
| King James Group | Sanlam Family Fortune | Sanlam | Sanlam Private Wealth |
| Hellocomputer, JHB | South African Tourism Renovation | South African Tourism | South Africa |
| King James Group | Shop For Good | Sanlam | SCI |
Digital Integrated Campaign |
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| Net#work BBDO | Growl | Mercedes-Benz | AMG |
| King James Group | 2 Minute Shower Songs | Sanlam | 2 Minute Shower Songs |
| VML South Africa | Drop The Hint | American Swiss, The Foschini Group | Jewellery |
| The Niche Guys | World Toilet Day 2017 | Unilever | Domestos |
| Hellocomputer | 5 questions to end bullying | Western Cape Government | Department of Education |
| King James Group | Not That Newlands | AB InBev | Newlands Spring Brewery |
| FCB Joburg | “Bheki the Mbhaco Maker” | South African Tourism | South African Tourism |
| King James Group | Mna Nam | National Savings Month | Sanlam | Financial products |
| Ogilvy Johannesburg | The World’s First Baby Marathon | Kimberly-Clark | Huggies |
| MullenLowe | MINI Water-Smart Getaways | MINI | MINI Countryman |
| Ogilvy South Africa | #Marco #Polo | Volkswagen | Polo |
| M&C Saatchi Abel | #rightmyname | Nando’s | PERi-PERi Chicken |
| Impact BBDO | Lucky Face | La Libanaise Des Jeux | Loto Libanaise |
Effective Creativity |
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| TBWA\RAAD | Camelpower | Nissan | Desert Lineup |
| TBWA\RAAD | One Drop Bottle | Henkel | Pril |
| Ogilvy & Mather Africa | The World’s Most Eligible Bachelor | Ol Pejeta Conservancy | Ol Pejeta Conservancy |
| VML South Africa | Absolut One Source | Pernod Ricard South Africa | Alcoholic Beverage |
| King James Group | Uk’shona Kwelanga — the first WhatsApp Drama Series | Sanlam | My Choice Funeral Plans |
| Joe Public United | Afronaut | Chicken Licken | Hotwings |
| Ogilvy South Africa | 011 Beats | Volkswagen | Polo Beats |
| Joe Public United | One Small Voice | Zazi | Zazi |
Integrated Campaign |
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| TBWA\RAAD | #SheDrives | Nissan KSA | Institutional |
| TBWA\RAAD | Skins of Peace | Amnesty International | Campaign against Islamophobia |
| J. Walter Thompson Beirut | Not Before 18 | RDFL | Corporate |
| CULLINAN | Give Art Life | Absa | L’Atelier |
| Joe Public United | Get It Back | AB InBev | Castle Milk Stout |
| The Jupiter Drawing Room, Cape Town | Webafrica Effing Fast Internet | Webafrica | Fibre Internet |
| King James Group | 2 Minute Shower Songs | Sanlam | 2 Minute Shower Songs |
| DDB South Africa | Shrink the Rainbow | Wrigley | Skittles |
| King James II | True Rewards Take Time | Allan Gray | Allan Gray |
| VML South Africa | Absolut One Source Live | Pernod Ricard South Africa | Absolut Vodka |
| J. Walter Thompson KSA | The HouseWiFi’s | Saudi Telecom Company | Broadband |
| TBWA\Hunt Lascaris Johannesburg | Mic Drop | MTN South Africa | MTN Brand |
| FCB Joburg | “Bheki the Mbhaco Maker” | South African Tourism | South African Tourism |
| Loxyion Conexyion | #IAMNEXT | Edward Snell | Russian Bear Vodka |
| King James Group | Sanlam Family Fortune | Sanlam | Sanlam Private Wealth |
| King James Group | Mna Nam | National Savings Month | Sanlam | Financial products |
| Black River FC | Set yourself economically free | OLX | OLX App |
| Ogilvy Johannesburg | The World’s First Baby Marathon | Kimberly-Clark | Huggies |
| King James Group | Lives of Grace | Sanlam | Sanlam MyChoice funeral plan |
| Grid Worldwide | The Helpers | FNB | FNB Sponsorship |
| Ogilvy South Africa | #NoExcuse — Integrated Campaign | AB InBev | Carling Black Label |
| Hellocomputer | 5 questions to end bullying | Western Cape Government | Department of Education |
| Impact BBDO | Lucky Face | La Libanaise Des Jeux | Loto Libanaise |
| Impact BBDO | The Hunger Proof Football Experience | Mars | Snickers |
Student — Out Of Home |
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| Stellenbosch Academy of Design and Photography | Now You See Me 1 | Arrive Alive | Reflective Spray |
| Stellenbosch Academy of Design and Photography | Now You See Me 2 | Arrive Alive | Reflective Spray |
| Stellenbosch Academy of Design and Photography | The Longer You Leave It 3 | Action Hearing Loss | Hearing Loss Screening |
| Vega | Get More Dog | DBV SPCA | Mixed Breed |
| AAA School of Advertising | Add flavour | Durex | Durex flavoured condoms |
| AAA School of Advertising | Well endowed | Durex | Durex XXL condoms |
| Vega | The Man’s Ultimate Sunglasses Guide | Rayban | Sunglasses |
Student — Collateral Design |
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| AAA School Of Advertising Cape Town | CMYK Stories | Self | CMYK Stories Project |
| The Open Window | Fear of Failure Media | Fear of Failure | Collateral Media |
| The Open Window | World of Content | Content | World of Content Collateral |
| Stellenbosch Academy of Design and Photography | PIMP MY KITCHEN — Eat Kayamandi | Eat Kayamandi | Vendor station |
| AAA School Of Advertising Cape Town | Ya’ Ma | Biomimicry SA | Festival |
| Red and Yellow Creative School of Business | #donefoundit | Hasbro | Interactive Card Game |
| AAA School Of Advertising Cape Town | United in Our Diversity | Unesco | Calendar |
| University of Johannesburg | An educational & satirical card game engaging the youth to promote awareness and equality of all sexualities. | That awkward moment | Educational & satirical card game engaging the youth to promote awareness and equality of all sexualities |
| Vega School | Hire Us | De Jager / Kaprey | Direct Mailer |
| Vega | Montagu | Montagu Dried Fruit | Dried Fruit Promotional |
| Vega | Zed.En Fin | Scarfini | Zed.En Fin |
Student — Facebook Challenge |
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| AAA School of Advertising | How to survive in Africa | International Federation of Red Cross and Red Crescent Societies | Prevent Cholera |
| 02 academy Lagos | “Give a Soap” | International Federation of Red Cross and Red Crescent Societies (IFRC) | Cholera Campaign |
| AAA School Of Advertising Cape Town | Attack of everyday things | Federation of Red Cross and Red Cresent Societies | Cholera Awareness |
| AAA School Of Advertising Cape Town | The things Gogo says | Federation of Red Cross and Red Crescent Societies | Cholera Awareness |
| Vega School | Helpin’ Hands | International Federation of Red Cross and Red Crescent Societies | Homework Diaries |
Student — Indoor Posters |
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| Stellenbosch Academy of Design and Photography | Rethink Mental Health 1 | Rethink Mental Illness | Mental Health Awareness |
| Stellenbosch Academy of Design and Photography | Rethink Mental Health 2 | Rethink Mental Illness | Mental Health Awareness |
| Red and Yellow Creative School of Business | One in Nine | CANSA | Breast cancer Awareness |
| Red and Yellow Creative School of Business | Dookoom | Dookoom | Music Poster |
| Vega | Fish Out of Water | Fisherman’s Friend | Breath Mints |
| University of Johannesburg | Ignite Memories | The Lion Match Company | Lion Safety Matches |
| University of Johannesburg | Ignite Memories | The Lion Match Company | Lion Safety Matches |
| University of Johannesburg | Ignite Memories | The Lion Match Company | Lion Safety Matches |
| University of Johannesburg | Ignite Memories | The Lion Match Company | Lion Safety Matches |
| University of Johannesburg | Ignite Memories | The Lion Match Company | Lion Safety Matches |
Student — Logos And Identity Programmes |
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| The Open Window | CLVA Identity | CLVA | Identity System |
| The Open Window | Di-ne-wo Identity | Di-ne-wo | Identity System |
| Stellenbosch Academy of Design and Photography | The Golden Triplicity | Self-promotion | Self-promotion |
| Stellenbosch Academy of Design and Photography | The Serial Perfectionist | Self-promotion | Self-promotion |
| Red and Yellow Creative School of Business | Hustle Baby | Hustle Baby | Lorna Maseko |
| Vega School | Nice | Nice | Creative Agency |
| Vega School | Hire Us | De Jager / Kaprey | Personal Branding |
| University of Johannesburg | Brand identity design for Emobility, a solar powered logistic system that uses bicycles | Emobility | Emobility, a solar powered logistic system that uses bicycles |
| Vega | Echo Cafe | Echo Cafe | Coffee Shop/Bistro CI Design |
Student — Newspaper & Magazine Advertising |
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| AAA School Of Advertising Cape Town | Pancake | Spray and Cook | Non-stick cooking spray |
| AAA School Of Advertising Cape Town | Toast | Spray and Cook | Non-stick Cooking Spray |
| AAA School Of Advertising Cape Town | Muffin | Spray and Cook | Non-Stick Cooking spray |
| AAA School Of Advertising Cape Town | Hand-me-downs | Dales’ Dubbin | Leather Wax |
| AAA School Of Advertising Cape Town | Hand-me-downs | Dales’ Dubbin | Leather Wax |
| Stellenbosch Academy of Design and Photography | Beer Pressure 1 | Arrive Alive | Public Service |
| Stellenbosch Academy of Design and Photography | Beer Pressure 2 | Arrive Alive | Public Service |
| Stellenbosch Academy of Design and Photography | Spotlight 1 | Fugard Theatre | Theatre |
| Stellenbosch Academy of Design and Photography | Spotlight 2 | Fugard Theatre | Theatre |
| Stellenbosch Academy of Design and Photography | If You’re New To Coffee | Ricoffy | Instant Coffee Sachet |
| Stellenbosch Academy of Design and Photography | Mac Nudes | Makeup Artists Cosmetics | Lipsticks |
| AAA School Of Advertising Cape Town | Sweet Caroline | Spray & Cook | Non-stick cooking spray |
| AAA School Of Advertising Cape Town | Barbie girl | Spray & Cook | Non-stick cooking spray |
| AAA School Of Advertising Cape Town | Guillotine | Wüsthof | Kitchen knives |
| AAA School Of Advertising Cape Town | Cup Cake | Spray & Cook | Non-stick cooking spray |
| AAA School Of Advertising Cape Town | All Grays | Skip | Washing powder |
| AAA School Of Advertising Cape Town | All Grays | Skip | Washing powder |
| AAA School Of Advertising Cape Town | All Grays | Skip | Washing powder |
| AAA School Of Advertising Cape Town | Fried egg | Spray & Cook | Non-stick cooking spray |
| AAA School Of Advertising Cape Town | Mosquito Crooner | Peaceful Sleep | Insect repellent |
| AAA School Of Advertising Cape Town | Violinist | Peaceful Sleep | Insect repellent |
| Red and Yellow Creative School of Business | Top Dog | Hill’s Science Plan | Adult Mini Lite |
| Red and Yellow Creative School of Business | Macarena | Duracell | Duracell AA Batteries |
| Red and Yellow Creative School of Business | Who let the dogs out? | Duracell | Duracell AA Batteries |
| Red and Yellow Creative School of Business | Ice Ice Baby | Duracell | Duracell AA Batteries |
| Red and Yellow Creative School of Business | R200.00 | Dettol | Dettol Handwash |
| Red and Yellow Creative School of Business | Car Keys | Dettol | Dettol Handwash |
| Red and Yellow Creative School of Business | iPhone | Dettol | Dettol Handwash |
| Vega | We don’t live in the world your Ouma used to. | Bisqait | Rusks |
| AAA School of Advertising | There’s nothing like the real thing | STA Travel | STA Travel packages |
| AAA School of Advertising | Palette surgeonfish | Nat Geo Kids | Nat Geo Kids |
For more, go to www.loeries.com.
*Updated at 3.30pm on 15 August 2018: Sub-category headline had been omitted.
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