ABC Q1 2018 data: Continued circ decline

by MarkLives (@marklives) The Audit Bureau of Circulations of South Africa has released circulation statistics for the period January–March 2018 (ABC Q1 2018). MarkLives will carry a full analysis of both magazine and newspaper circulation data next week Monday, 14 May 2018. In the meantime, here is a summary of key metrics provided by the ABC.

Newspapers

• Total newspaper circulation increased by 0.8% on the previous quarter, but declined by 4.4% on the prior year
• Daily newspapers increased by 0.4% on the previous quarter, but declined by 15.7% on the prior year
• Weekly newspapers declined by 1.4% on the previous quarter, and by 12.5% on the prior year
• Weekend newspapers remained static compared to the previous quarter, but declined by 9.2% on the prior year
• Local newspapers increased by 2.3% the previous quarter, but declined by 6.0% on the prior year
• Free newspapers increased by 1% on the previous quarter, but declined by 1.1% on the prior year

Daily newspaper movers

Weekly newspaper movers

 Weekend newspaper movers

Magazines

• Total magazine circulation declined by 2.9% on the previous quarter, and by 16.1% on the prior year
• Consumer magazines decreased by 0.5% on the previous quarter, and by 4.8% on the prior year
• B2B magazines declined by 3.3%on the previous quarter, and by0.8% on the prior year
• Custom magazines declined by 5.3% on the prior quarter, and by 27.1% on the prior year
• Free magazines were static compared to the previous quarter, but declined by 21.7% on the prior year.

Consumer magazine movers

Source: ABC

More ABC stories

• ABC Analysis – Circulation Data

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