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by MarkLives (@marklives) The Audit Bureau of Circulations of South Africa has released circulation statistics for the period January–March 2018 (ABC Q1 2018). MarkLives will carry a full analysis of both magazine and newspaper circulation data next week Monday, 14 May 2018. In the meantime, here is a summary of key metrics provided by the ABC.

Newspapers

  • Total newspaper circulation increased by 0.8% on the previous quarter, but declined by 4.4% on the prior year
  • Daily newspapers increased by 0.4% on the previous quarter, but declined by 15.7% on the prior year
  • Weekly newspapers declined by 1.4% on the previous quarter, and by 12.5% on the prior year
  • Weekend newspapers remained static compared to the previous quarter, but declined by 9.2% on the prior year
  • Local newspapers increased by 2.3% the previous quarter, but declined by 6.0% on the prior year
  • Free newspapers increased by 1% on the previous quarter, but declined by 1.1% on the prior year

Daily newspaper movers

Title

% change over previous quarter

% change over prior year

Citizen +3.8 +4.3
Daily Dispatch +3.4 -9.4
Isolezwe +8.6 -9.5

Weekly newspaper movers

Title

% change over the prior quarter

% change over the prior year

Soccer Laduma +0.8 -11.3

 Weekend newspaper movers

Title

% change over the prior quarter

% change over the prior year

Weekend Argus +0.6 -1.6
Sunday Tribune +0.3 -9.6

Magazines

  • Total magazine circulation declined by 2.9% on the previous quarter, and by 16.1% on the prior year
  • Consumer magazines decreased by 0.5% on the previous quarter, and by 4.8% on the prior year
  • B2B magazines declined by 3.3%on the previous quarter, and by0.8% on the prior year
  • Custom magazines declined by 5.3% on the prior quarter, and by 27.1% on the prior year
  • Free magazines were static compared to the previous quarter, but declined by 21.7% on the prior year.

Consumer magazine movers

Title

% change over the prior quarter

% change over the prior year

Popular Mechanics +22.0 -6.8
Golf Digest +25.4 +48.4
Getaway +15.0 -0.7
Sarie +15.9 +0.6
Women’s Health +15.9 -0.5

Source: ABC

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Last updated 2 July 2019.

 

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Published by Herman Manson

MarkLives.com is edited by Herman Manson. Follow us on Twitter - http://twitter.com/marklives

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