ABC Q1 2018 data: Continued circ decline

by MarkLives (@marklives) The Audit Bureau of Circulations of South Africa has released circulation statistics for the period January–March 2018 (ABC Q1 2018). MarkLives will carry a full analysis of both magazine and newspaper circulation data next week Monday, 14 May 2018. In the meantime, here is a summary of key metrics provided by the ABC.

Newspapers

• Total newspaper circulation increased by 0.8% on the previous quarter, but declined by 4.4% on the prior year
• Daily newspapers increased by 0.4% on the previous quarter, but declined by 15.7% on the prior year
• Weekly newspapers declined by 1.4% on the previous quarter, and by 12.5% on the prior year
• Weekend newspapers remained static compared to the previous quarter, but declined by 9.2% on the prior year
• Local newspapers increased by 2.3% the previous quarter, but declined by 6.0% on the prior year
• Free newspapers increased by 1% on the previous quarter, but declined by 1.1% on the prior year

Daily newspaper movers

Title	% change over previous quarter	% change over prior year
Citizen	+3.8	+4.3
Daily Dispatch	+3.4	-9.4
Isolezwe	+8.6	-9.5

Weekly newspaper movers

Title	% change over the prior quarter	% change over the prior year
Soccer Laduma	+0.8	-11.3

 Weekend newspaper movers

Title	% change over the prior quarter	% change over the prior year
Weekend Argus	+0.6	-1.6
Sunday Tribune	+0.3	-9.6

 

Magazines

• Total magazine circulation declined by 2.9% on the previous quarter, and by 16.1% on the prior year
• Consumer magazines decreased by 0.5% on the previous quarter, and by 4.8% on the prior year
• B2B magazines declined by 3.3%on the previous quarter, and by0.8% on the prior year
• Custom magazines declined by 5.3% on the prior quarter, and by 27.1% on the prior year
• Free magazines were static compared to the previous quarter, but declined by 21.7% on the prior year.

Consumer magazine movers

Title	% change over the prior quarter	% change over the prior year
Popular Mechanics	+22.0	-6.8
Golf Digest	+25.4	+48.4
Getaway	+15.0	-0.7
Sarie	+15.9	+0.6
Women’s Health	+15.9	-0.5

Source: ABC

More ABC stories

• ABC Analysis – Circulation Data

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